Dizajn Hou Juice Obal na džús od dizajnéra Leng Chen je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2020 Zlatá cena A' Design Award v súťažnej kategórii Dizajn obalov.

ZlatáObaly· 2020

Hou Juice Obal na džús

od Leng Chen

Klient: Pagoda

Víťaz ocenenia Zlatá cena A' Design Award v kategórii Obaly

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Dizajn

O dizajne Hou Juice Obal na džús

Hou Juice je obalový dizajn pre značku čerstvých džúsov. Fľaša má priemer 45 milimetrov a výšku 165 milimetrov. Plastová fľaša je pokrytá perleťovou fóliou a dokončená matovaním a tlačou priamymi farbami. Hlavným vizuálnym motívom sú ilustrácie opíc, pričom pre každú ovocnú príchuť je nakreslený samostatný príbeh. Opica je symbolom materskej ovocnej spoločnosti a v čínskej kultúre predstavuje znak vitality. Cieľom dizajnu je vyjadriť prírodu, čerstvosť a kvalitu a vybudovať dôveru u zákazníkov, ktorí dbajú na zdravie.

Ocenenie

O ocenení Zlatá cena A' Design Award

Hou Juice Obal na džús je laureát Zlatej ceny A' Design Award, nesmierne prestížneho uznania udeľovaného prvotriednym, úžasným a vynikajúcim dizajnom. Laureáti Zlatej ceny sú mimoriadne inovatívne, vizionárske a žiarivo oslnivé výtvory, ktoré odrážajú génia, múdrosť a majstrovstvo svojich dizajnérov. Od Hou Juice Obal na džús sa očakáva, že bude vysoko chváleným, trendotvorným a monumentálnym vynálezom, ktorý prináša bezprecedentnú hodnotu. Tento dizajn ocenený Zlatou cenou A' Design Award je pôsobivé, rešpektované dielo, ktoré vo veľkej miere prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Hou Juice Obal na džús vyvoláva intenzívne pocity túžby, prebúdza vášeň, povzbudzuje kreativitu a fascinuje nás.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: Pagoda is China's largest fruit production.trade, retail as one of the fruit industry chain enterprises.Its recently- lauched brand HOU Juice focuses on providing fresh juice. so HOU juice endorses Pagoda in naming strategy, which is not only related to the symbol of Pagoda monkey.but also similar to the pronunciation of good Juice in cantonese.This product strives to convey the core value of Pagoda, both in manufacturing technology and packaging.
Rozmery a balenie: Diameter 45mm x Height 165mm
Štítky: juice, packaging, branding, drink, beverages，
Výrobná technológia: The plastic bottle is made of pearlescent film with frosting and spot color printing technology.
Dizajnérska výzva: The biggest obstacle to the launch of fruit juice is consumer Questioning the source of fruit.Our team undertakes the mission of art direction.With Pagoda as quality guarantee, we believe that through innovative visual creativity and brand strategy, from nice packaging to tastes good, we can meet consumers' demand for high-quality fruit juice and give consumers a more reliable sense of brand trust.
Výskum: The urban middle class with health needs is our core audience.They pay more attention to the quality of life and the feeling of packaging.therefore this product not only focues on the design of it's own craft but also focuses on the design of its own craft, but also focuses on the inheritance of culture.The monkey.is not only the super symbol of the Pagoda brand but also one of the Chinese zodiac signs which has been regarded as a symbol of auspiciousness and vitality since ancient times.so we decided to use this element to show originality and enhance the brand's cultural identity.
Inšpirácia: We believe that visual recognition and art direction can give consumers a more reliable sense of brand trust, and create a juice brand with a sense of trust and recognition in China.Monkey.the iconic symbol of it's parent brand Pagoda fruit, customizes the theme story according to the characteristics of each fruit juice, and presents the natural to one pattern creative style through the form of illustration, which better interprets the concept of nature and freshness of fruit juice brand.
Trvanie projektu: The project started on March 20,2018 and completed on May 28,2018.The design was completed in Shenzhen.
Pracovný postup: Nowadays, the beverage market is constantly developing, and safe and healthy fruit juice beverage is the first choice of consumers.Good fruit Juice comes from good fruit. HOU Juice inherits the concept of healthy,natural and high quality of its parent brand Pagoda from brand naming and overall visual expression,and creates a unique brand image.The creative style of returning to nature and vitality with rich illustrations makes it deeply rooted in people's heart.
Členovia tímu: Design Director:Chen Leng
Designer:Li Yin
Illustrator:Anna rudak
Zdroje obrázkov: Image #1: designer Leng Chen, Variations, 2019.
Image #2: designer Yin Li, Variations, 2019.
Image #3: designer Yin Li, Variations, 2019.
Image #4: designer Leng Chen, Variations, 2019.
Image #5: designer Leng Chen, Variations, 2019.