China International Import Expo 2025 Výstavný pavilón od HKTDC Creative Department

Dizajn China International Import Expo 2025 Výstavný pavilón od dizajnéra HKTDC Creative Department je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2026 Strieborná cena A' Design Award v súťažnej kategórii Podujatie.

StriebornáPodujatie· 2026

China International Import Expo 2025 Výstavný pavilón

od HKTDC Creative Department

Klient: Hong Kong Trade Development Council

Víťaz ocenenia Strieborná cena A' Design Award v kategórii Podujatie

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Farby

Dizajn

O dizajne China International Import Expo 2025 Výstavný pavilón

China International Import Expo 2025 je výstavný priestor vytvorený pre hongkonské spoločnosti na obchodnom veľtrhu v Šanghaji. Dizajn pozostáva z dvoch pavilónov, jedného pre produkty a jedného pre profesionálne služby. Potravinový pavilón využíva teplé modulárne drevo, kovové detaily, prvky inšpirované záhradou a kurátorsky navrhnuté osvetlenie na vytvorenie multisenzorickej degustačnej trasy. Pavilón služieb využíva organické vlnovité formy, gradientné farby a digitálne steny na usmerňovanie pohybu. Oba pavilóny sú postavené z opakovane použiteľnej modulárnej konštrukcie a energeticky úsporného LED osvetlenia.

Ocenenie

O ocenení Strieborná cena A' Design Award

China International Import Expo 2025 Výstavný pavilón je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od China International Import Expo 2025 Výstavný pavilón sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. China International Import Expo 2025 Výstavný pavilón je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: To support Hong Kong companies in expanding their domestic sales in the mainland China market, the Hktdc established two pavilions at CIIE 2025: the Hong Kong Products Pavilion and the Hong Kong Service Industry Pavilion. These pavilions served as vital platforms for Hong Kong enterprises promoting their branded services and products with ethnic, cultural, and regional features, such as foods, health, and household products.
Rozmery a balenie: The Hong Kong Pavilions at CIIE 2025 comprised two purpose designed areas with distinct scales and functions. The Food Pavilion measured 42m wide x 23.88m deep x 6m high, covering about 1,000 sqm and hosting 30 exhibitors presenting food and health products. The Service Pavilion measured 28.6m wide x 17.5m deep x 6m high, spanning around 500 sqm and accommodating 16 professional services and logistics exhibitors, enabling efficient buyer engagement and new partnership opportunities.
Štítky: CIIE, HKTDC, Exhibition Design
Výrobná technológia: Both pavilions adopted an eco friendly booth design built on reusable modular framing and energy efficient LED technology, reducing waste while enabling fast installation and flexible reuse. A nature themed social media zone was introduced, featuring a dedicated KOL livestream studio for real time product promotion. Integrated greenery, lighting and digital media created an engaging backdrop to amplify brand stories, while spotlighting the market success of Hong Kong firms and their innovative wellness and lifestyle.
Dizajnérska výzva: Set within the Shanghai National Convention and Exhibition Center, the world's largest exhibition complex, the key challenge was to create a highly distinctive, eye catching pavilion that could stand out at scale and attract visitors from a distance. The project also required navigating tight move in schedules, restricted site access and complex logistics. A modular construction strategy was carefully developed to streamline installation, reduce on site complexity, improve efficiency and ensure timely delivery without compromising design quality.
Výskum: Over a six month design and research process, the Creative team developed two complementary pavilions that strategically showcased the strengths of Hong Kong exhibitors at CIIE 2025. Drawing on the themes of Modern Oriental Elegance and Global Synergy, the project translated cultural identity, innovation and sustainability into immersive spatial experiences. Through material studies, digital integration and modular planning, the design successfully enhanced visitor engagement, promoted wellness and business excellence, and presented Hong Kong brands as forward looking and globally competitive.
Inšpirácia: The Hong Kong Food Pavilion showed inspiration from modern oriental elegance, blending abstract artistry, luxury, and sustainability. Warm modular wood, rose gold accents, garden like features, and curated lighting created a refined, multisensory dining journey rooted in cultural heritage. The Hong Kong Service Pavilion embodied global synergy, using organic, wave like forms, gradient colours, and digital media to express Hong Kong's vitality, adaptability, and forward looking, sustainable business spirit.
Trvanie projektu: The project was delivered for CIIE 2025, held from 5 to 10 November 2025 at the Shanghai National Exhibition and Convention Center, the world's largest integrated exhibition venue. To address the distinct positioning, business objectives and programme needs of each pavilion, the Creative team partnered with project team from initial concept development through detailed design, coordination and final delivery, ensuring innovative, sustainable and well executed pavilion environments.
Pracovný postup: The two pavilions were designed with clear circulation and seamless interaction at their core. The Food Pavilion guided visitors through connected zones for tasting, display, and livestreaming, using garden inspired elements and focal features to encourage exploration and dwell time. The Service Pavilion adopted a fluid, wave like layout supported by digital walls and touchpoints, enabling intuitive movement, effective exhibitor visibility and direct engagement between Hong Kong businesses and global buyers.
Členovia tímu: HKTDC Creative Department
Zdroje obrázkov: Hong Kong Trade Development Council