The Netherlands Pavilion Výstavný pavilón od Tellart and RAU Architects

Dizajn The Netherlands Pavilion Výstavný pavilón od dizajnéra Tellart and RAU Architects je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2026 Platinová cena A' Design Award v súťažnej kategórii Podujatie.

PlatinováPodujatie· 2026

The Netherlands Pavilion Výstavný pavilón

od Tellart and RAU Architects

Klient: Netherlands Enterprise Agency and AND B.V.

Víťaz ocenenia Platinová cena A' Design Award v kategórii Podujatie

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Dizajn

O dizajne The Netherlands Pavilion Výstavný pavilón

Holandský pavilón je výstavný pavilón postavený pre Svetovú výstavu Expo 2025 v Osake. Pavilón predstavuje historický posun Holandska od boja proti vode k jej využívaniu ako spojenca v oblasti čistej energie, adaptácie na klimatické zmeny a udržateľného života. Každý návštevník dostane Orb, guľu do ruky, ktorá ho vedie po trase a aktivuje interaktívne inštalácie vrátane 360-stupňového kupolového filmu vytvoreného pomocou generatívnej umelej inteligencie. Konštrukcia je navrhnutá na demontáž, takže všetky komponenty možno po skončení výstavy opätovne použiť.

Ocenenie

O ocenení Platinová cena A' Design Award

The Netherlands Pavilion Výstavný pavilón je laureát Platinovej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného skutočne výnimočným, elegantným a veľkolepým dizajnom. Laureáti Platinovej ceny sú divy tvorby, svedectvá hraníc intelektuálnej kreativity a preukazujú nenapodobniteľný profesionalizmus a génius svojich dizajnérov. Od takýchto dizajnov sa očakáva, že budú najuznávanejšími dielami, ktoré definujú estetiku doby, prispievajú k blahu spoločnosti a posúvajú hranice umenia, vedy, dizajnu a technológie. The Netherlands Pavilion Výstavný pavilón vykazuje transcendentnú úroveň dokonalosti a nepochybne robí svet lepším miestom svojimi prospešnými a hodnotnými vlastnosťami. The Netherlands Pavilion Výstavný pavilón je dielo ocenené Platinovou cenou A' Design Award, ktoré vzbudzuje túžby, inšpiruje, vzrušuje, teší a vyvoláva veľkú radosť.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: The pavilion's uniqueness lies in its story-driven design. Every element from spatial layout to visitor interaction is crafted to immerse guests in a coherent narrative. Each visitor receives an Orb, a unique storytelling device that powers a range of interactive installations throughout the pavilion including The Main Show, the world’s first AI-generated 360° dome film. The architecture itself is also a part of the narrative and designed for disassembly, allowing all components to be reused after the exposition.
Rozmery a balenie: Length 40m x Width 15.5m x Height 9.3 m (together with sphere 13.8m). Area:1.157m2.
Štítky: Immersive Experience, Interactive Installations, Common Ground, Netherlands Pavilion, Circular Building, Multisensory Storytelling, Experience Design, World Expo 2025
Výrobná technológia: Notable installations showcasing cutting-edge technology include the 360° dome film created entirely with generative AI. It explores the Netherlands’ deep connection to water, through conceptual visuals that would traditionally rely on CGI and VFX-intensive post-production. Designed with specific focal points to minimise motion sickness, the experience is enhanced by the Orbs, which synchronises via infrared to flash coordinated colours and patterns, adding a tactile layer to the immersion.
Dizajnérska výzva: The biggest challenge was translating complex technical innovations into clear, engaging narratives for a broad audience. Balancing accuracy with accessibility required careful consideration. Internally, selecting cases that aligned with the Pavilion’s narrative and supported Netherlands-Japan political and economic relations was demanding. Externally, legal constraints, production feasibility, and limited public awareness of emerging technologies posed significant obstacles.
Výskum: A core focus of the design research for the Netherlands Pavilion was to explore Dutch water-related innovations. The goal was to identify cutting-edge technologies with global significance particularly for Japan. Through extensive research and expert collaboration, data was collected via meetings, workshops and reviews. Using interviews, documentation, and prototyping, the research revealed top innovators and shaped ways to clearly communicate complex technology to a broad audience at Expo 2025.
Inšpirácia: The Netherlands Pavilion is inspired by the nation’s historic shift from resisting water to embracing it as an ally in clean energy, climate adaptation, and sustainable living. This transformation forms the basis of a narrative that shows how innovation and collective action can shape a better future. At its heart is the concept of Common Ground, a mindset forged through centuries of Dutch water management. This spirit drives the design, seamlessly uniting both interior and exterior.
Trvanie projektu: The project started in May 2023 in the Netherlands and completed in April 2025 in Osaka, and has been exhibited at the World Expo 2025 in Osaka from April 13th to October 13th.
Pracovný postup: The Netherlands Pavilion offers an immersive journey powered by storytelling using interactive technology. Each visitor begins experience by activating the Orb at the Check-In Mirror. As they move through space, the Orb guides and responds to their presence. At the Pledge Station, visitors step into a circle to co-create a generative artwork of synchronised light and sound. This collective moment transforms the pavilion’s message into a shared, memorable call to action.
Patenty: Copyrights and IP of the Building belong to RAU Architects (2025).
Členovia tímu: The Ministry of Foreign Affairs of the Netherlands and the Netherlands Enterprise Agency (RVO)
Zdroje obrázkov: Copyrights and IP of the Guest Experience and Media belong to Tellart. Main Image #1: Photographer Zhu Yumeng, Optional Image #1: Photographer Tellart, Optional Image #2: Photographer Zhu Yumeng, Optional Image #3: Photographer Tellart, Optional Image #4: Photographer Tellart.

Video Credits: Tellart