Zhang Gong Lao Jiu Obal na alkohol od Wen Liu

Dizajn Zhang Gong Lao Jiu Obal na alkohol od dizajnéra Wen Liu je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2026 Strieborná cena A' Design Award v súťažnej kategórii Dizajn obalov.

StriebornáObaly· 2026

Zhang Gong Lao Jiu Obal na alkohol

od Wen Liu

Klient: Shenzhen Oracle Creative Design Co.,Ltd.

Víťaz ocenenia Strieborná cena A' Design Award v kategórii Obaly

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Dizajn

O dizajne Zhang Gong Lao Jiu Obal na alkohol

Zhang Gong Lao Jiu je obalový dizajn pre zrejúce čínske baijiu. Fľaša je vyrobená z hrubej terakoty s reliéfnymi detailmi a jej tvar pripomína náhodné deformácie keramiky tvarovanej na hrnčiarskom kruhu. Drsný povrch dodáva fľaši výraznú hmatovú kvalitu. Uzáver je vyrobený z plastu s povrchovou úpravou imitujúcou drevenú kresbu a spĺňa prísne normy tesnenia. Vonkajšia krabica kombinuje prírodný korkový dub s kovom, čím zabezpečuje tepelnú izoláciu a tlmenie nárazov pre bezpečnú prepravu. Dizajn je zameraný na hmat.

Ocenenie

O ocenení Strieborná cena A' Design Award

Zhang Gong Lao Jiu Obal na alkohol je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Zhang Gong Lao Jiu Obal na alkohol sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Zhang Gong Lao Jiu Obal na alkohol je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: With a legacy spanning 4,000 years of brewing craftsmanship, the brand stands as an iconic classic in the history of Chinese baijiu. As the pioneer of "low-alcohol baijiu," it innovated with the "locust blossom fermentation" technique during the brewing process, endowing the liquor with a distinctive flavor profile and an exceptionally smooth, mellow taste. Its packaging design draws inspiration from the "art of time," interpreting historical artistry through contemporary forms and innovative materials. Every detail is a refined representation of centuries of masterful craftsmanship. To savor this liquor is not merely to enjoy a fine drink, but to begin a dialogue with a 4,000-year-old brewing tradition.
Rozmery a balenie: 120mm*120mm*280mm
Štítky: Natural, Rustic, Time-Tempered, Eco-Conscious
Výrobná technológia: The bottle combines modern craftsmanship with the rustic texture of traditional terracotta, featuring embossed details for a good tactile experience. The cap meets strict sealing standards with a simulated wood grain design made of plastic, balancing visual harmony and shipping durability.
The outer box pairs natural cork oak with metal. Beyond providing thermal insulation and shock absorption for safe transit, this sustainable material underscores the brand's commitment to environmental responsibility.
Dizajnérska výzva: The product is positioned as an aged liquor. In the Chinese baijiu market, brands emphasizing the concept of "aged liquor" are not uncommon. Therefore, breaking away from conventional product design approaches to create a product that stands distinctly apart from market competitors is crucial. Additionally, the scalability of the packaging design must be considered for potential future brand series development.
Výskum: Based on in-depth field research—including organized interviews with over a hundred consumers and systematic visits to major distributors—the team obtained comprehensive and detailed market analysis reports. After multiple rounds of thorough communication with the client, it was decided to integrate design concepts from multiple perspectives, ultimately creating a unique baijiu packaging centered on the theme of "tactile experience."
Inšpirácia: Inspired by the accidental deformations of pottery shaped on a spinning wheel, the bottle captures this spontaneous form to emulate the texture and silhouette of time-weathered artifacts. The coarse ceramic retains a raw, tactile roughness. To touch it is to feel the passage of time—an experience that savors the soft narrative of years and the story of its brewing legacy.
Trvanie projektu: November 2024, Shenzhen, China
Pracovný postup: This work is centered around the theme of "touch," guided by the philosophy that "design should speak for itself." This core principle directed the meticulous selection of materials and techniques specifically for their tactile qualities. When consumers physically interact with the product, they can intuitively perceive and appreciate the profound concept embedded within it.
Členovia tímu: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Wentao Li, Zhipeng Li