Cny Design For The Year Of The Snake Obal na mlieko od Mengniu Gaoke Fresh Dairy Products

Dizajn Cny Design For The Year Of The Snake Obal na mlieko od dizajnéra Mengniu Gaoke Fresh Dairy Products je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2025 Strieborná cena A' Design Award v súťažnej kategórii Dizajn obalov.

StriebornáObaly· 2025

Cny Design For The Year Of The Snake Obal na mlieko

od Mengniu Gaoke Fresh Dairy Products

Klient: Mengniu Gaoke Fresh Dairy Products

Víťaz ocenenia Strieborná cena A' Design Award v kategórii Obaly

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Dizajn

O dizajne Cny Design For The Year Of The Snake Obal na mlieko

Cny Design For The Year Of The Snake je limitovaná edícia etikety obalu na mlieko vytvorená pre čínsky Rok hada. Etiketa je vyrobená z dvojvrstvového priehľadného materiálu BOPP. Vrchná vrstva zobrazuje geometrický vzor hada, ktorý symbolizuje šťastie. Červený trojuholníkový roh so zdvihnutým okrajom umožňuje odlepiť vrchnú vrstvu a odhaliť skryté požehnania na témy ako láska, bohatstvo, kariéra a skúšky. Odlepovanie mení pitie čerstvého mlieka na malý rituál. Lokalizovaná razba za horúca dodáva dizajnu vizuálnu hĺbku.

Ocenenie

O ocenení Strieborná cena A' Design Award

Cny Design For The Year Of The Snake Obal na mlieko je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Cny Design For The Year Of The Snake Obal na mlieko sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Cny Design For The Year Of The Snake Obal na mlieko je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: The limited edition packaging features an innovative interactive element peeling off the label. The top layer of the label exhibits a snake pattern symbolizing good luck, which can be lifted to uncover six hidden blessings on the lower layer including love, wealth, career, and exams. The act of peeling off the label delivers a sense of ritualistic excitement for consumers, just like drawing lots, enhancing the interactive appeal and emotional significance of the packaging.
Rozmery a balenie: 1L: 90 x 248 ，
720ML: 80 x 227 ，
250ML: 52 x 136
Štítky: Year of the snake, Zodiac, Milk, Packaging,Good luck
Výrobná technológia: The packaging design for the Year of the Snake utilizes a double layered transparent BOPP material. Synchronized printing process is operated to guarantee accurate pattern alignment. Localized hot stamping technology is employed to elevate the visual hierarchy and impart a sense of luxury. Following the printing process, the two layers are accurately laminated and die-cut, resulting in a complete and refined label design that is aesthetically engaging and durable.
Dizajnérska výzva: Making double layer labels presented the most significant challenge. Managing the thickness of the labels proved to be a complex issue. Since the product must be refrigerated, condensation may lead to slippage of the bottle, resulting in recurring issues such as air bubbles and inadequate adhesion. The team consistently refined choices regarding materials, bonding techniques, and labeling technologies to guarantee the stability and visual appeal of the final labels in a refrigerated condition.
Výskum: In the initial stage of design, we gathered data regarding the social and economic downturn, analyzed consumer psychology, and discovered that consumers often seek comfort in symbols of good fortune, but harbor a fear of snakes. Consequently, we simplified and stylized the snake in our design, integrating the element of good luck and retaining the brand identity. Following the completion of the package design, the market research was conducted to gauge public opinion.
Inšpirácia: In 2025, which marks the Year of the Snake in the Chinese calendar, the company recognizes the need for positive emotional energy among consumers amid global economic challenges. The packaging design was inspired from the Chinese Zodiac snake, integrating the traditional snake motif with contemporary visual language through geometric reinterpretation. It incorporates elements that symbolize good fortune, establishing a visual system that fosters cultural recognition.
Trvanie projektu: The project commenced in August 2024 in Shanghai, China, with an expected completion date in November 2025 at the same venue. The product is set to be launched in online and physical stores on 1 December 2024, targeting at supermarkets and online platforms in major cities throughout China, with sales extending until 15 February 2025.
Pracovný postup: The upper right section of the front label features a prominent triangular red indicator corner label, which acts as a navigational element for users. The inclusion of a raised edge at this corner allows consumers to effortlessly peel back the upper label with a simple snap. This design not only improves the intuitiveness and ease of the user experience but also provides a visual cue that inspires the consumer curiosity and encourages interaction.
Členovia tímu: Design Director: Li Huang
Designer:Shen Jia Ting
Zdroje obrázkov: Mengniu Gaoke Fresh Dairy Products