Kweichow Moutai Obal na liehoviny od Yi Huang and Pei Luo

Dizajn Kweichow Moutai Obal na liehoviny od dizajnéra Yi Huang and Pei Luo je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2025 Zlatá cena A' Design Award v súťažnej kategórii Dizajn obalov.

ZlatáObaly· 2025

Kweichow Moutai Obal na liehoviny

od Yi Huang and Pei Luo

Klient: Moutai Industrial Design Center

Víťaz ocenenia Zlatá cena A' Design Award v kategórii Obaly

182,591

Overený víťaz ocenenia

Overiť stav ocenenia pre #170755

Zobraziť na A' Design Award Tlačová správa Ocenenie – odznak

Farby

Dizajn

O dizajne Kweichow Moutai Obal na liehoviny

Kweichow Moutai je obalový dizajn pre čínsky destilát predávaný v Japonsku. Tvar fľaše vychádza z klasickej fľaše Moutai a preberá farby a charakter porcelánu z pecí Ru, ktorého tradícia sa začala za dynastie Tchang. Kaligrafia na obale pochádza z básne japonského básnika princa Nagayu, napísanej počas dynastie Tchang. Rovnaká fráza sa objavila na humanitárnych zásielkach poslaných z Japonska do Wu-chanu, čo pripomína dlhú kultúrnu výmenu medzi oboma krajinami. Obal má rozmery 77 x 77 x 173 milimetrov. Dizajn slúži ako médium kultúrnej výmeny.

Ocenenie

O ocenení Zlatá cena A' Design Award

Kweichow Moutai Obal na liehoviny je laureát Zlatej ceny A' Design Award, nesmierne prestížneho uznania udeľovaného prvotriednym, úžasným a vynikajúcim dizajnom. Laureáti Zlatej ceny sú mimoriadne inovatívne, vizionárske a žiarivo oslnivé výtvory, ktoré odrážajú génia, múdrosť a majstrovstvo svojich dizajnérov. Od Kweichow Moutai Obal na liehoviny sa očakáva, že bude vysoko chváleným, trendotvorným a monumentálnym vynálezom, ktorý prináša bezprecedentnú hodnotu. Tento dizajn ocenený Zlatou cenou A' Design Award je pôsobivé, rešpektované dielo, ktoré vo veľkej miere prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Kweichow Moutai Obal na liehoviny vyvoláva intenzívne pocity túžby, prebúdza vášeň, povzbudzuje kreativitu a fascinuje nás.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: Lands apart, yet sharing the same sky, the calligraphy featured on the package is derived from a poem by the Japanese poet Prince Nagaya during the Tang Dynasty. He commissioned an ambassador to present kasaya to Buddhist monks during this period. This phrase was also inscribed on the relief supplies donated by Japan during the fight against the epidemic in Wuhan, serving as a testament to the historical friendly exchanges between China and Japan. Designed to highlight the commonalities and unique characteristics of both cultures, the product serves as a medium for cultural exchange.
Rozmery a balenie: 77x77x173mm
Štítky: Jiang-flavour Chinese spirits, China, Japan, Tang dynasty, Porcelain
Výrobná technológia: The shape of the bottle is inspired by the classic Moutai bottle, incorporating the characteristics and colors of the elegant Ru Kiln porcelain, which originated in the Tang dynasty and became one of the five renowned kilns during the Song dynasty.
Dizajnérska výzva: The product is manufactured in China and sold exclusively in Japan, necessitating an understanding of both cultures, as well as the differences in laws and regulations. This complexity makes it challenging to design the product effectively. It is essential to consider multiple aspects simultaneously.
Výskum: During the Tang dynasty, China and Japan engaged in frequent cultural exchanges, with numerous Japanese ambassadors, exchange students, and monks traveling to the Tang dynasty to study. This interaction significantly impacted Japan, influencing its politics, economy, culture, aesthetics, philosophy, education, and various other fields. The culture of the Tang dynasty is highly esteemed and recognized by the people of both countries, which is why we chose it as the foundation for the design of this product entering Japan.
Inšpirácia: This product is part of the Kweichow Moutai Group's series of cultural spirits entering the Japanese market. By studying the cultures of both China and Japan, this product was developed using elements from the Tang Dynasty, which resonate deeply with the people of both countries.
Trvanie projektu: Renhuai city 24 July 2023 - 7 August 2023
Pracovný postup: By thoroughly analyzing both Chinese and Japanese cultures, the representative elements and symbols are systematically combined to produce results that will satisfy both clients and consumers.
Členovia tímu: Design Director [Yi Huang]
Creative Director [Pei Luo]
Zdroje obrázkov: Moutai Industrial Design Center