White and Blue Porcelain Obal na liehovinu od Hai Zhu

Dizajn White and Blue Porcelain Obal na liehovinu od dizajnéra Hai Zhu je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2024 Bronzová cena A' Design Award v súťažnej kategórii Dizajn obalov.

BronzováObaly· 2024

White and Blue Porcelain Obal na liehovinu

od Hai Zhu

Klient: Shanxi Blue and White Porcelain Distillery Co., Ltd

Víťaz ocenenia Bronzová cena A' Design Award v kategórii Obaly

17,607

Overený víťaz ocenenia

Overiť stav ocenenia pre #154717

Zobraziť na A' Design Award Tlačová správa Ocenenie – odznak

Farby

Dizajn

O dizajne White and Blue Porcelain Obal na liehovinu

Bielo-modrý porcelán je dizajn fľaškového obalu vytvorený pre prémiové čínske Baijiu. Tvar fľaše vychádza z hruškovitej vázy Jühučchun a štíhle hrdlo umožňuje ľahkú manipuláciu a nalievanie liehoviny. Modro-biela farebná schéma je inšpirovaná tradičným porcelánom a je aplikovaná technikou podglazúrového maľovania z Ťing-te-čenu. Povrch zdobia zlaté motívy draka Loong a znaky čínskeho zverokruhu, pričom uzáver má tvar hlavy draka Loong. Vytvorené boli dve varianty pre liehoviny staré 30 a 50 rokov.

Ocenenie

O ocenení Bronzová cena A' Design Award

White and Blue Porcelain Obal na liehovinu je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od White and Blue Porcelain Obal na liehovinu sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. White and Blue Porcelain Obal na liehovinu skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: This packaging is specially designed to celebrate the Year of the Loong, one of Chinese Zodiac years. It features an elegant colour scheme inspired by blue and white porcelain, exuding a refreshing and coordinated appeal. Its sleek body mirrors the contours of the pear shaped Yuhuchun vase celebrated in ancient poems, showing dynamic vitality and natural grace of curves. The vivid Loong motifs on the bottle captures the essence of Chinese culture with their distinctive patterns and colourway.
Rozmery a balenie: A one-pound package: 18.5 x 31 x 15mm
A three-pound package: 24.5 x 45 x 19mm
Štítky: Packaging for Premium Chinese Baijiu, The Theme of the Loong, Blue and White Porcelain Culture, The Pear Shaped Yuhuchun Vase, Underglaze Technique
Výrobná technológia: Treated through the sophisticated underglaze technique originating from Jingdezhen, the bottle rivals the beauty of the famed Yuhuchun vase. Its unique artistic effect evokes a rich traditional cultural ambiance. The cap is meticulously shaped like the head of the Loong, reflecting the premium quality and luxury of the packaging. The exquisite and distinctive Loong motifs on the bottle hold a universally recognized significance in Chinese Zodiac culture, symbolizing both power and prosperity.
Dizajnérska výzva: The main challenge was to reinterpret traditional elements through modern design, all while creating visual depth and unfolding a narrative of traditional culture. In response, this packaging design not just inherits but also evolves the blue and white porcelain craftsmanship, and incorporates the theme of the Year of the Dragon, ultimately transcending the stereotypes of conventional liquor packaging. The outcome is a design with distinctive aesthetic appeal and profound cultural significance.
Výskum: This packaging design bridges the gap between traditional art and the tastes of modern consumers by integrating blue and white porcelain, as well as the historical and cultural significance of the Year of the Dragon. This fusion underscores a dedication to inheriting and innovating traditional culture and Chinese Baijiu industry. To highlight the premium quality and rarity of Chinese Baijiu, two distinct packaging variations have been crafted for the 30 year aged and 50 year aged varieties.
Inšpirácia: The bottle serves not only as a liquor vessel, but also as a modern interpretation of blue and white porcelain culture. This packaging integrates elements of this renowned traditional porcelain culture, highlighting the allure and historical significance of traditional Chinese art. The inspiration from blue and white porcelain is enriched by the theme of the Year of the Dragon, adding a mysterious sense and auspicious symbolism to the packaging while celebrating the charm of traditional culture.
Trvanie projektu: The design and development of this packaging started in Chengdu at the end of 2023. It was introduced to the Chinese market in January 2024.
Pracovný postup: To harmonize aesthetics with practicality, the design team has intricately adorned the bottle with original Loong motifs and outlined Chinese zodiac characters in gold, enriching the overall visual allure. The cap, shaped like the head of the Loong and coloured in gold, serves as a focal point, and elevates the opening experience into a unique and refined interaction with consumers. Modeled after the Yuhuchun vase, the bottle features a slender neck for easy handling while serving the liquor.
Členovia tímu: Hai Zhu