Snow Draft Beer Obal na pivo od China Resources Snow Breweries Ltd.

Dizajn Snow Draft Beer Obal na pivo od dizajnéra China Resources Snow Breweries Ltd. je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2023 Zlatá cena A' Design Award v súťažnej kategórii Dizajn obalov.

ZlatáObaly· 2023

Snow Draft Beer Obal na pivo

od China Resources Snow Breweries Ltd.

Klient: China Resources Snow Breweries

Víťaz ocenenia Zlatá cena A' Design Award v kategórii Obaly

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Farby

Dizajn

O dizajne Snow Draft Beer Obal na pivo

Snow Draft Beer je séria obalov pre čisto sladové čapované pivo, vyrábané ako hliníková plechovka a sklenená fľaša. Dizajn sa riadi minimalistickým prístupom a ako hlavné farby používa zelenú farbu aurora a čistú bielu. Líniové kresby sladu, chmeľu a vodných vlniek odkazujú na tri pivovarnícke suroviny. Sklenená fľaša je v páse mierne zúžená pre pohodlné uchopenie a je zdobená reliéfnymi znakmi čínskej kaligrafie s významom čistý a čapovaný. Fľaša má objem 460 ml a plechovka 500 ml. Jednotný dizajn má sprostredkovať čistotu a sviežu chuť.

Ocenenie

O ocenení Zlatá cena A' Design Award

Snow Draft Beer Obal na pivo je laureát Zlatej ceny A' Design Award, nesmierne prestížneho uznania udeľovaného prvotriednym, úžasným a vynikajúcim dizajnom. Laureáti Zlatej ceny sú mimoriadne inovatívne, vizionárske a žiarivo oslnivé výtvory, ktoré odrážajú génia, múdrosť a majstrovstvo svojich dizajnérov. Od Snow Draft Beer Obal na pivo sa očakáva, že bude vysoko chváleným, trendotvorným a monumentálnym vynálezom, ktorý prináša bezprecedentnú hodnotu. Tento dizajn ocenený Zlatou cenou A' Design Award je pôsobivé, rešpektované dielo, ktoré vo veľkej miere prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Snow Draft Beer Obal na pivo vyvoláva intenzívne pocity túžby, prebúdza vášeň, povzbudzuje kreativitu a fascinuje nás.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: Dedicated to the first pure malt draft beer in China launched by Snow Breweries, the series of package design is expected to highlight the pure materials and advanced brewing technology of this beer. The minimalist package design takes unique aurora green and pure white as the main color scheme, and harmoniously combines the patterns of malt, hops and water ripples to convey the pure and original taste of the beer.
Rozmery a balenie: Bottle: 460 ml Height-257 mm,
Can 500 ml Height- 168 mm
Štítky: Beer Packaging, Pure Malt, Minimalism, Calligraphy Font, Draft Beer
Výrobná technológia: aluminum can and glass bottle
Dizajnérska výzva: To address the challenge of conveying the original fine taste of the pure malt draft beer, the package design follows minimalism, just decorated with the patterns of brewing materials to avoid redundancy. The central white label is complemented by the relief characters of Chunsheng (meaning pure and draft) in the calligraphy font, to visualize the smooth taste and purity of the beer. The bottle is elaborately treated to take on aurora green, giving consumers a higher level of aesthetic pleasure.
Výskum: Thanks to the technology of micron level sterile membrane filtration and the advanced process for brewing draft beer, the pure malt draft beer launched by Snow Breweries retains the nutrition and fresh taste to the utmost. Brewed only with water, malt and the select hops of Hersbruker and Czech Saaz, it therefore boasts a fresh and mellow taste, plus a pleasing wheat flavor, which redefines how pure and fresh the high end beer can be for every consumer valuing a quality life.
Inšpirácia: To straightforwardly express that the beer is brewed only with water, malt and hops, the series of package design uses aurora green and pure white as the main tone, and further combines the patterns of malt, hops and water ripples, as well as the font of calligraphy. It therefore creates a unified and coherent visual identity, highlights the brewing concept of purity and high quality, and also vividly channels the fresh and original taste of the pure malt draft beer.
Trvanie projektu: The design and development of the pure malt draft beer started in Beijing, in September 2020. It was introduced to the market in China, in August 2022.
Pracovný postup: The bottle is slightly narrowed at the waist for a comfortable grip and a soft vibe. It is also embossed with the Chinese characters of Chunsheng (meaning pure and draft) in the font of calligraphy, whose sleek lines visually imply the smooth taste and purity of the beer. The can package in a white tone is elaborately decorated with the line drawings of malt, hops and water ripples, giving consumers a panoramic understanding of the premium brewing materials of the pure malt draft beer.
Členovia tímu: Dong Yan
Weixi Zhou
Yu Zhai
Hu Pan
Jess