Shguijiu Dian Obal na fľašu Baijiu od Liang Chen

Dizajn Shguijiu Dian Obal na fľašu Baijiu od dizajnéra Liang Chen je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2023 Zlatá cena A' Design Award v súťažnej kategórii Dizajn obalov.

ZlatáObaly· 2023

Shguijiu Dian Obal na fľašu Baijiu

od Liang Chen

Klient: Shanghai Guijiu Group Co., Limited.

Víťaz ocenenia Zlatá cena A' Design Award v kategórii Obaly

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Dizajn

O dizajne Shguijiu Dian Obal na fľašu Baijiu

Shguijiu Dian je obalový dizajn pre luxusný darčekový alkohol Baijiu zo Šanghaja. Tvar je inšpirovaný vežou Shanghai Tower, najvyššou budovou v Číne. Krištáľová fľaša a zrkadlovo lesklý kovový uzáver pôsobia ako jeden tvar so špirálovitými krivkami a asymetrickým profilom. Vonkajšia škatuľa je postriebrená a valcovitá s nepravidelným zakriveným povrchom. Vonkajšia škatuľa má priemer 110 mm a výšku 330 mm, fľaša má priemer 80 mm a výšku 300 mm. Obe časti si možno ponechať a vystaviť, čo znižuje množstvo odpadu.

Ocenenie

O ocenení Zlatá cena A' Design Award

Shguijiu Dian Obal na fľašu Baijiu je laureát Zlatej ceny A' Design Award, nesmierne prestížneho uznania udeľovaného prvotriednym, úžasným a vynikajúcim dizajnom. Laureáti Zlatej ceny sú mimoriadne inovatívne, vizionárske a žiarivo oslnivé výtvory, ktoré odrážajú génia, múdrosť a majstrovstvo svojich dizajnérov. Od Shguijiu Dian Obal na fľašu Baijiu sa očakáva, že bude vysoko chváleným, trendotvorným a monumentálnym vynálezom, ktorý prináša bezprecedentnú hodnotu. Tento dizajn ocenený Zlatou cenou A' Design Award je pôsobivé, rešpektované dielo, ktoré vo veľkej miere prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Shguijiu Dian Obal na fľašu Baijiu vyvoláva intenzívne pocity túžby, prebúdza vášeň, povzbudzuje kreativitu a fascinuje nás.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: As a high-end gift Baijiu representing Shanghai in a theme of opening up the future, the creative design is enlightened by Shanghai Tower, the highest building in China and the third in the world, which reflects the international urban style and an urban spirit that transcends the future in both recognition and influence. The cross-domain and futuristic architectural aesthetics is applied on the appearance design, which is a boldly try and innovation in the traditional Chinese Baijiu industry, and could motivate more young people to come and try, highlighting its creative theme of the future.
Rozmery a balenie: Outer box: diameter 110mm * height 330mm Bottle: diameter 80mm* height 300mm
Štítky: Shanghai Tower, Chinese Baijiu, Packaging Design, Open up the future Limited edition,High-end Baijiu
Výrobná technológia: It looks like an indivisible one while the crystal bottle matched with mirror-like metal cap, which featured in spiraling curves and asymmetric shape, full of a sense of future with infinite possibilities. It is also a product with the sense of hi-tech and art while the silver-plated packing box is designed in cylindrical shape with irregular curved surface which would produce undulating changes.
Dizajnérska výzva: The most difficult part is the facade of the packing. The senses of urban spirit, product positioning and the high-end gift are required to present in one product at the same time. The significant differences from the existing similar products are asked in bottle, packing box, material and process, as a result, it is a huge challenge and attempt in production.
Výskum: A landmark is often regarded as the symbol of a city or even the country. The product would be more approachable when it designed as the most famous and most influential building in Shanghai, which could promote the spread of brand and urban culture and reflect its positioning of internationalization and future development. At the first half of 2022, Shanghai was deeply suffered from COVID-19 and this product expressed the confidence in overcoming the epidemic and hope for a better future.
Inšpirácia: A landmark is often regarded as the symbol of a city or even the country, which could convey a stronger cultural value and spiritual belief. The creative design sources from Shanghai Tower, the highest building in China and the third one in the world, and also the symbol of Shanghai because of its extremely modern and futuristic shape with infinite possibilities.
Trvanie projektu: The project began in Shanghai in September 2021 and the design will be completed in Shanghai in November 2021.
Pracovný postup: Combination of the urban landmark building with product would naturally arouse the attention and emotional resonance of users, which could better integrate urban culture, sketch landscape, art exhibitions, commemorative activities and tourism visits to get wider dissemination and promotion. Both the outer box and the bottle could be displayed and presented as art and collection exhibits, reducing the discard and waste of materials.
Členovia tímu: Creative Director: Chen Liang
Chief Designer: Chen Liang
3D Scene Rendering: Song Liu
Zdroje obrázkov: Creative Director: Chen Liang