Dragon Boat Festival Darčeková krabica na pochutiny od Yanhui Zhang

Dizajn Dragon Boat Festival Darčeková krabica na pochutiny od dizajnéra Yanhui Zhang je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2023 Bronzová cena A' Design Award v súťažnej kategórii Dizajn obalov.

BronzováObaly· 2023

Dragon Boat Festival Darčeková krabica na pochutiny

od Yanhui Zhang

Klient: Wuhan Pufine Creative Technology Co., Ltd.

Víťaz ocenenia Bronzová cena A' Design Award v kategórii Obaly

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Dizajn

O dizajne Dragon Boat Festival Darčeková krabica na pochutiny

Dračie lodné slávnosti je darčeková krabica na pochutiny vytvorená pre tradičný čínsky sviatok. Dizajn zobrazuje veľkolepú scénu starodávnej kráľovskej oslavy, nakreslenú v štýle tradičnej ľudovej drevorezby. Krabica je vyrobená pomocou priemyselnej výroby tlačových platní a potiahnutá nebeskomodrou látkou. Zlaté línie zvýrazňujú detaily obrazu a v strede sa na zlatom papieri nachádza zlatá kovová platnička. Krabica sa otvára v dvoch opačných smeroch. Vo vnútri sa na dvoch vrstvách nachádza šesť dlhých škatuliek, ktoré je možné spojiť do jedného zvitku alebo zobraziť samostatne.

Ocenenie

O ocenení Bronzová cena A' Design Award

Dragon Boat Festival Darčeková krabica na pochutiny je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Dragon Boat Festival Darčeková krabica na pochutiny sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Dragon Boat Festival Darčeková krabica na pochutiny skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: As a snack gift box for Chinese traditional festivals, it depicts the grand scene of the ancient royal celebration of the Dragon Boat Festival with traditional folk crafts woodcut prints combined with the ideas that travel through time and space, which is not only to express the festivity of the festival and show the artistic beauty of Chinese folk crafts, but also remind compatriots of a strong sense of love and inheritance of Chinese traditional festival culture, becoming the most worthy gift for holiday.
Rozmery a balenie: Box size: 400mm long, 293mm wide, 153mm high
Štítky: Wufangzhai, Dragon Boat Festival, snack gift box, Dragon Boat, Limited edition gift box
Výrobná technológia: The gift box is made of industrial platemaking with the surface is of sky blue cloth. The details of the picture are outlined with golden lines while a golden three-dimensional metal plate is applied on the golden special paper at the middle of the box, which reflects the attributes of high-end, quality and culture of the gift.
Dizajnérska výzva: As the most expensive gift box of the brand, the biggest challenge is to use traditional painting to show the festival scene, which should not only reflect the artistic beauty of culture, but also conform to modern aesthetic standards.
Výskum: The Dragon Boat Festival is a unique traditional festival in China which has been spread for thousands of years. Getting inspiration from the paintings and works of art celebrated by the ancient royal Dragon Boat Festival, so that the collection of artworks can be combined with culture and products. On the one hand, the artistic value and quality of the gift box can be improved, and on the other hand, the traditional culture and art can be spread and displayed more widely out of the museum.
Inšpirácia: The film and television programs and tourist attractions based on traditional culture are still the hot spots nowadays. And an ancient painting collected in the Palace Museum depicted the grand scene of the ancient Royal in Dragon Boat Festival, which conformed to the feature of the festival. It is the above two aspects give the inspiration that traditional culture and art should be understood and loved by more people and become the common part of the daily life rather than existed in museums.
Trvanie projektu: The project was launched in Wuhan, China in January 2020, completed in May 2020, and went on sale in China in June 2020.
Pracovný postup: The packing box can be opened in opposite directions and exquisite scrolls of ancient royal celebrating the festival are depicted on two sides of it, presenting a vividly festival experience and the beauty of art that back to 300 years ago.There are six long boxes are placed on the upper and lower layers inside, which can be combined into a whole scroll or presented separately. It is like a dragon boat ready for set off while the long box is pulled out and unfolded, improving interesting interaction and promotion.
Členovia tímu: Creative Director: Zhang Yanhui
Designer: Duan li
Illustration：Li An
Technical director: Zhou Xiaoli
Zdroje obrázkov: Li An