Dizajn Sugar of Wagu Cukríky Wagu od dizajnéra Jie Yang je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2022 Bronzová cena A' Design Award v súťažnej kategórii Dizajn obalov.

BronzováObaly· 2022

Sugar of Wagu Cukríky Wagu

od Jie Yang

Klient: Decelent

Víťaz ocenenia Bronzová cena A' Design Award v kategórii Obaly

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Farby

Dizajn

O dizajne Sugar of Wagu Cukríky Wagu

Sugar of Wagu je dizajn obalu pre tradičné cukríky vyrábané z semien láskavca (amarantu) v provincii Hubei v Číne. Tieto cukríky sú miestnou pochúťkou národnosti Tuťia. Tvrdý papierový obal sa najprv potlačí naplocho a následne zloží do tvaru tigra, pričom samotné sladkosti sú uložené v jeho farebnom brušku. Všetky použité farby vychádzajú z tradičných vzorov brokátu Tuťia a sú získavané z miestnych rastlín. Tieto prírodné pigmenty po približne roku vyblednú, takže sa obal postupne vracia späť do prírody. Cieľom dizajnu je priblížiť túto málo známu regionálnu špecialitu širšej verejnosti.

Ocenenie

O ocenení Bronzová cena A' Design Award

Sugar of Wagu Cukríky Wagu je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Sugar of Wagu Cukríky Wagu sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Sugar of Wagu Cukríky Wagu skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: This case is a processed candy produced in Hubei, which is processed from the seeds of grain amaranth. It is a traditional delicacy of Tujia Nationality in Hubei. As a local specialty, it is only known by locals and has low popularity in other places. Customers hope to let more people know and love it through this new packaging design.
Rozmery a balenie: Length: about 15cm width: About 8cm height: About 20cm
Štítky: Candy, Tujia nationality, gift, year of the tiger, environmental protection, plant pigment
Výrobná technológia: After the whole package is printed in plane, the hard paper shell is folded into a "tiger" shape. All colors are extracted from local natural plants. After about a year, the color will gradually disappear and complete the ecological cycle. This is the awe and protection of nature.
Dizajnérska výzva: The biggest challenge of this case is: the designer team wants to follow the traditional Chinese concepts of "harmony between man and nature" and "low-carbon and environmental protection", so they don't want to use chemical pigments for printing. In order to highlight local characteristics, the designer team selects 8-10 colors from Tujia brocade, all of which are extracted from local natural plants. In the process of extracting plant pigments, Encountered many difficulties and finally completed the task successfully under the guidance of local artists.
Výskum: This design is an upgrade case. The customer said: the popularity of Wagu sugar itself is relatively low. Coupled with the low-level packaging design, the market of Wagu sugar is more depressed. The customer very much hopes to have a packaging, which can at least give people outside the world the opportunity to recognize this product, and then slowly realize their joy. Therefore, the primary task of the designer team is how to attract people's attention with packaging. After a period of field investigation, the designer team was attracted by the gorgeous and rich colors of the local Tujia brocade, so it decided to use this colorful minority color in packaging.
Inšpirácia: The meaning of "Cute kids" is hidden in the meaning of wagu's Chinese characters. The designer decided to extract the color from the local Tujia brocade art and make the packaging into lovely little tigers, because this year is just the year of the tiger in China. Putting the candy into the colorful belly of the tiger means "tiger is powerful and sweet". It is a portrayal of a happy life and can also make the products accepted and loved by more outsiders.
Trvanie projektu: The project will be started in Octoberr 2021 and completed in February 2022. Design completed in Shenzhen, proofing in Shenzhen, production in Hubei province.
Pracovný postup: The designer obtains the color source from the local Tujia Brocade: all colors come from the local natural plants. After visiting local artists, the designer team concentrated on selecting 8-10 common colors to make them printing inks. This kind of ink will be very gorgeous at the beginning of printing, but over time, the color will gradually disappear, and finally complete the life journey of biological pigment. This is very environmentally friendly and also reminds people that "a better life needs continuous efforts" in order to remain gorgeous forever.
Členovia tímu: JieYang