Butterfly Acrobat Etiketa na fľašu vína od Ximena Ureta

Dizajn Butterfly Acrobat Etiketa na fľašu vína od dizajnéra Ximena Ureta je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2022 Strieborná cena A' Design Award v súťažnej kategórii Dizajn obalov.

StriebornáObaly· 2022

Butterfly Acrobat Etiketa na fľašu vína

od Ximena Ureta

Klient: CCL Label

Víťaz ocenenia Strieborná cena A' Design Award v kategórii Obaly

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Dizajn

O dizajne Butterfly Acrobat Etiketa na fľašu vína

Butterfly Acrobat je ovinutá etiketa na fľašu čílskeho vína. Dizajn zobrazuje ženu, ktorá lieta počas cirkusového vystúpenia, obklopenú motýľmi. Grafika kombinuje cirkusovú obraznosť s kvetmi a ovocím spomenutými v degustačných poznámkach. Etiketa má rozmery 14 krát 11 centimetrov a je vytlačená na samolepiacom papieri s perleťovo striebornou textúrou. Tlač je realizovaná v šiestich farbách digitálnou technológiou a povrchové úpravy zahŕňajú zlatú fóliu, mechanický reliéf a stredne lesklý lak. Papier je certifikovaný pre zodpovedné obhospodarovanie lesov.

Ocenenie

O ocenení Strieborná cena A' Design Award

Butterfly Acrobat Etiketa na fľašu vína je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Butterfly Acrobat Etiketa na fľašu vína sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Butterfly Acrobat Etiketa na fľašu vína je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: The tale of Butterfly Acrobat Amazing Edition, is the fantasy of a woman who can fly during her circus act. Mara is the mysterious butterfly acrobat, thousands of butterflies flock in a colorful torrent in the air under the stage lights, their flower shaped wings open and close to the rhythm of music and using their delicate silk threads as they fly among the audience. Ladies and gentlemen, we would like to present. The most delicate and amazing act in the whole world.
Rozmery a balenie: Butterfly Acrobat is a wraparound label. The label information and the back label are located on the same plane. Printed on self - adhesive paper, with a pearly silver textured appearance. It is FSC - certified, accrediting the commitment to use raw materials from forests grown under responsible management. It is resistant to aging and ultraviolet light.
Bordeaux Label Dimension: 14x11 cm.
Conicity of 2 mm per side.
Wax capsule
Štítky: Etiqueta de vino, packaging, design, wine labels, Circo, Ximena Ureta, Vino chileno, Chilean Wine, Chilean Designer, Acrobata de las mariposas, Butterfly Acobat, Woman nature.
Výrobná technológia: Printed on Frozen Orion Diamond paper (90 grs/m2), in exacromy (6 colors), using digital technology on an HP Indigo 6600 machine and its application of terminations on a Digimon. Folia Oro Kurz 425. Mechanical relief. Mechanical Doming Gold. Medium-gloss varnish. Die.
Dizajnérska výzva: The challenge was to create a large format label, whose design would display great personality, which, in turn, could develop a unique concept and manage to contain a great technical challenge both in printing and in its terminations. Incorporating circus graphics, flowers and fruits in the tasting notes, all visually joining the world of butterflies. "Bright ruby red, it tempts the nose with aromas of red forest fruits, exhales delicate scents of cherries and raspberries, combined with the smells of earth and brambles."
Výskum: The artist has investigated the history of the circus and, specifically, of Cirque du Soleil, one of the world's best - known entertainment companies which filed for bankruptcy because of the impact of the pandemic. Its most emblematic acts were reviewed, as an inspiration to find the right graphic language. Butterflies, their shapes, the symmetry of their wings have also been studied, further influencing the design of this label. The balance of the circus and the symmetry of the butterflies. Impossible not to cite Gioconda Belli's book "The Butterfly Workshop" Editor: Barbara Fiore.
Inšpirácia: Butterfly Acrobat is an act of freedom and hope, a poetic response to the pandemic. It is a tribute to circus artists around the world, to jugglers, magicians, fire eaters, acrobats, trapeze artists, equilibrists, clowns, comedians, and musicians who have dedicated their lives to the art of entertainment. It is also part of a trilogy of packagings were the graphic stories are a metaphor showing women who are architects of extraordinary acts and where feminine nature is sensitive and powerful.
Trvanie projektu: This project began in July 2020 in Santiago, Chile and culminated in June 2021
Pracovný postup: This packaging is a gift of CCL Label Chile, a printing press specializing in wine labels for all Chilean vineyards, as a graphic sample of excellence in digital technological execution, in exacromy (6 colors) and the application of terminations.
Členovia tímu: Art direction and design: Ximena Ureta
Second graphic design: Dante Curin
Producer: Juan Rojas
Zdroje obrázkov: Image 1,2,3,4,5: Estudio Navarro
Butterfly Illustration: Shutterstock
Character Illustration: Alejandra Acosta