The Taste of Heritage Instantná Káva od Shawn Goh Chin Siang

Dizajn The Taste of Heritage Instantná Káva od dizajnéra Shawn Goh Chin Siang je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2021 Strieborná cena A' Design Award v súťažnej kategórii Dizajn obalov.

StriebornáObaly· 2021

The Taste of Heritage Instantná Káva

od Shawn Goh Chin Siang

Klient: Hai Soon Leong Sdn. Bhd

Víťaz ocenenia Strieborná cena A' Design Award v kategórii Obaly

30,186

Overený víťaz ocenenia

Overiť stav ocenenia pre #123769

Zobraziť na A' Design Award Tlačová správa Ocenenie – odznak

Farby

Dizajn

O dizajne The Taste of Heritage Instantná Káva

Dizajn bol inšpirovaný klientovým zázemím – rodinnou firmou, z generácie na generáciu. V záujme zachovania a odovzdania chuti bol uvedený na trh produkt „Taste of Heritage“. Slúži aj ako symbol malajzijského turizmu, takže dizajnér prišiel s konceptom zachovania kultúrneho dedičstva, zakomponoval nápady klienta, integroval do návrhu dlhoročné kultúry rôznych etnických skupín, aby viac ľudí pochopilo malajzijskú kultúru a byť nadšený malajzijským umením.

Ocenenie

O ocenení Strieborná cena A' Design Award

The Taste of Heritage Instantná Káva je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od The Taste of Heritage Instantná Káva sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. The Taste of Heritage Instantná Káva je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: The packaging designs vary for its 3 flavours. The designer wants to present the vanishing local heritage in the designs. Different images are on both sides of the package: Peking Opera for Chinese culture; peacock for Indian and Wayang kulit for Malay. Each package shows precious cultural arts of respective ethnic groups with multicultural integration on the left.
The unique Malaysian batik pattern is cleverly tied in with the overall design to complete its exclusive local taste.
Rozmery a balenie: The big packaging measures 24.9cm x 17.9cm x 7cm and the small one measures 4cm x 16.2cm
Štítky: Malaysia, Malaysia Culture, Branding, Packaging Design, Coffee
Výrobná technológia: The net weight of the 3 packaging is 450g. In consideration of the uniqueness of the style, the designer chose aluminum foil matt to match with the pantone colour used on the package. In order to reserve the aroma of coffee and to avoid the direct sunshine, aluminum foil glossy was used for the inner package.
Dizajnérska výzva: Since the design concept of this project is about the Malaysian cultural heritage, plenty of vibrant colours would be applied and that had imposed difficulty on printing. However, as the saying goes, ‘where there’s a will, there’s a way.’ The designer managed to find a solution with the help of his partner.
Výskum: The designer discovered that certain precious cultural heritages of various ethnic groups are gradually vanishing. Arts that could be found everywhere are now nowhere to be found. For the sake of our future generations, he decided to preserve these cultural heritages so that the future generations can enjoy, benefit and learn from the legacy of the past. While searching for the information, he kept recalling his previous experience and restore it with drawings.
Inšpirácia: After having a deep understanding of the product, the designer instinctively associates the taste with the 3 main races, and realizes that it’s hard and rare to find any product which can perfectly represent Malaysia. We are experiencing the vanishing of cultural heritage. In order to preserve local cultural heritage, the designer combines the culture and art of each ethnic group with its authentic ethnic styles.
Trvanie projektu: Project began in June 2020 and completed in August 2020, exhibited at Malaysia on first quarter in 2020.
Pracovný postup: The product is a collaboration between the company and Pulau Langkawi Tourism Bureau, to promote the development of the local tourism. The designer hopes to make the place more well-known through the introduction of this aromatic local product to the international markets.
Patenty: -
Členovia tímu: Creative Director : Shawn Goh
Copywriter : Eric Liyao
Packaging ：Jayce Hee
Zdroje obrázkov: Image #1: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #2: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #3: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #4: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #5: Shawn Goh Design Lab. Sdn Bhd., 2020.