Dizajn Promising Ideas Innovation Animovaný krátky film od dizajnéra Mengchao Wu and Hao Li je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2021 Strieborná cena A' Design Award v súťažnej kategórii Film.
StriebornáFilm· 2021
Promising Ideas Innovation Animovaný krátky film
Klient: Unicef
Víťaz ocenenia Strieborná cena A' Design Award v kategórii Film
Overený víťaz ocenenia
Overiť stav ocenenia pre #118062Dizajn
O dizajne Promising Ideas Innovation Animovaný krátky film
Promising Ideas Innovation je krátka animácia vytvorená pre Unicef, ktorá vysvetľuje, ako sa viac mladých ľudí, najmä dievčat v odľahlých oblastiach, pripojilo k internetu. Animácia porovnáva počet mužov a žien, ktorí majú prístup k internetu v rozvinutých a menej rozvinutých regiónoch. Následne poukazuje na problémy, ktoré obmedzený prístup spôsobuje ženám v týchto regiónoch. Zložité dáta sa premieňajú na jednoduchý príbeh o jednom dievčati a miliónoch tých, ktorí čelia rovnakej situácii. Animácia bola vytvorená úplne pomocou počítača.
Ocenenie
O ocenení Strieborná cena A' Design Award
Promising Ideas Innovation Animovaný krátky film je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Promising Ideas Innovation Animovaný krátky film sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Promising Ideas Innovation Animovaný krátky film je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.
Za dizajnom
Tlačový kit
Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.
- Jedinečné vlastnosti
- This short animation is creating for Unicef and Generation United, to explain how they’ve helped more young people connecting to the Internet, especially girls in remote areas.
Through animations, it compares the number of men and women accessing the Internet in developed and backward regions, and the problems this brings to women in backward regions.
The short animation was made to help to arouse the attention of more people. - Rozmery a balenie
- The whole animation is done entirely by computer. Thanks to many new technologies, we were able to complete many of the ideas that would have taken a lot of time in traditional animation. For example, the little girl in the picture was created through the rigging function in the software, so we were able to spend more time on designing a satisfying image.
- Štítky
- animation, motion graphic, design, UNICEF
- Výrobná technológia
- The whole animation can be divided into three processes, first is the script, by optimizing the script provided to us by Unicef, we have a general direction for the image we want to present.
Next, we started to design characters, scenes, and props.
After designing different versions, we settled on a final direction and proceeded to animate our design. - Dizajnérska výzva
- Converting large amounts of textual material into easily accessible animations is a difficult task.
Telling the audience a lot of data would make them lose interest very quickly, So we optimized the script a lot, making it possible to present a lot of narrative images in the end.
Not only that, but the transitions between each paragraph also need to be carefully thought out so that the final animation looks seamless and gives the audience a very smooth viewing experience.
These details took a lot of time but the result was well worth it. - Výskum
- We know that making such videos can help more people care about the problems girls are facing. So how to get the message to people quickly became the most important goal.
To do this, we tried to change the information we got into a simple story, starting with a female character and talking about the difficulties she faces. And then clarify to the audience that there are millions of girls facing the same dilemma as her.
Finally, some very symbolic graphics or objects are used to show the audience how our help will affect them. - Inšpirácia
- First of all, of course, it's very enthusiastic to produce such a public welfare video. We hope more and more people will pay attention to the problems that exist in the world and we need to lend a helping hand to those who need it.
At the same time, we refer to a large number of good science related animations and infographic animation, try to use the most acceptable form of expression to convey our ideas. - Trvanie projektu
- The project started in 2019 and finished in 2020 in New York.
- Pracovný postup
- The production of this animation is very meaningful for us.
We know that most people are not interested in lengthy reports, and it is crucial to turn boring data into comprehensible information.
We are glad we took on this challenge and finally completed it, and we hope that through our efforts, more people will pay attention to the issues expressed in the video! - Členovia tímu
- Director: Hao Li
Art Director: Mengchao Wu
Designer: Mengchao Wu
Animator: Hao Li - Zdroje obrázkov
- Image #1: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
Image #2: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
Image #3: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
Image #4: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
Video Credits: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
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