Grundig Heinzelmann Limited Edition Propagačný animovaný film od Digital Panorama

Dizajn Grundig Heinzelmann Limited Edition Propagačný animovaný film od dizajnéra Digital Panorama je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2021 Platinová cena A' Design Award v súťažnej kategórii Film.

PlatinováFilm· 2021

Grundig Heinzelmann Limited Edition Propagačný animovaný film

od Digital Panorama

Klient: Digital Panorama

Víťaz ocenenia Platinová cena A' Design Award v kategórii Film

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Dizajn

O dizajne Grundig Heinzelmann Limited Edition Propagačný animovaný film

Grundig Heinzelmann Limited Edition je propagačný animovaný film vytvorený pre rádio inšpirované historickým dizajnom. Rádio Heinzelmann bolo predstavené v roku 1946 ako rádio v drevenej skrinke skonštruované bez elektrónok. Film reinterpretuje toto dedičstvo prostredníctvom sveta dreva a brúseného kovu v harmónii. Všetky prvky boli vymodelované a animované v trojrozmernom priestore pomocou počítačovej grafiky. Film trvá šesťdesiat sekúnd v plnom vysokom rozlíšení a končí v miestnosti s retro, no zároveň modernou atmosférou.

Ocenenie

O ocenení Platinová cena A' Design Award

Grundig Heinzelmann Limited Edition Propagačný animovaný film je laureát Platinovej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného skutočne výnimočným, elegantným a veľkolepým dizajnom. Laureáti Platinovej ceny sú divy tvorby, svedectvá hraníc intelektuálnej kreativity a preukazujú nenapodobniteľný profesionalizmus a génius svojich dizajnérov. Od takýchto dizajnov sa očakáva, že budú najuznávanejšími dielami, ktoré definujú estetiku doby, prispievajú k blahu spoločnosti a posúvajú hranice umenia, vedy, dizajnu a technológie. Grundig Heinzelmann Limited Edition Propagačný animovaný film vykazuje transcendentnú úroveň dokonalosti a nepochybne robí svet lepším miestom svojimi prospešnými a hodnotnými vlastnosťami. Grundig Heinzelmann Limited Edition Propagačný animovaný film je dielo ocenené Platinovou cenou A' Design Award, ktoré vzbudzuje túžby, inšpiruje, vzrušuje, teší a vyvoláva veľkú radosť.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: Grundig Intermedia roots lie in the traditional German company Grundig, which was founded in 1945 and achieved world fame with its radios and televisions. After the Second World War Germany was in ruins and so were most radios but new production was tightly controlled by the allies. Radio dealer Max Grundig saw an opportunity and built Heinzelmann, a Grundig radio without tubes that was not officially a radio. And this was the same legendary design that was brought to life today.
Rozmery a balenie: 1920 1080 Full HD Duration 60 seconds Frame Rate 25Fps
Štítky: Grundig, Heinzelmann, Radio, Animation, Digital Panorama
Výrobná technológia: %100 CGI animation. All elements were modelled in 3d space and animated in Maxon’s Cinema 4D software. Compositing was made in Adobe After Effects.
Dizajnérska výzva: The main objective was to support Grundig’s motto, Embracing change is good if you remain true to yourself in a convincing plus entertaining way. The world of this product had to be mysterious and simple. The main elements of the animation were the wooden and brushed metallic materials that was used to build the classic design. They had to look real to convince the audience. Combining all these with a dramatic music in harmony, was the main challenge. The room we saw at the ending, had to reflect a feeling for a timeless, retro looking but modern life ambiance. We believe that we could achieve this.
Výskum: Sales reports and benchmarks were examined to filter the most known designs of radios. We came across the fact that Grundig Heinzelmann is very well known product since 1946. Our client briefed us about the history of this product and we leveled this up. The animation was planned to be aired on social media such as Grundig’s Youtube channel and retail stores in all around Europe. The store visitors were subjected to a questionairre to measure the effectiveness of the film.
Inšpirácia: Grundig introduced its legendary Heinzelmann product in 1946. It was designed as a wooden box tubeless radio. This wooden design inspired us and we built the way over the wood idea. We dreamed a world of wood and metal in harmony without loosing the roots of Grundig brand.
Trvanie projektu: Our first presentation of the idea to the client was in the first week of December 2020. Production started within a week. We finished and delivered the final film at the end of December 2020.
Pracovný postup: This is a CG Animation video. Planned to be played on social media platforms such as Youtube, Vimeo, Facebook, Instagram and Grundig’s web site.
Patenty: Copyrights belong to Arcelik A.S, 2019
Členovia tímu: Client - Arcelik Global Content Studio
Agency - Digital Panorama
Creative – Emre GOREN
3D Supervisor - Emre GOREN
3D Artist - Emre GOREN
3D Modeling - Teberdar GURBEY
3D Modeling - Emre GOREN
Sound Mix – Emre GOREN
Account Manager (Agency) - Pinar DINCER
Account Specialist (Agency) - Gozde MENTESE
Account Director (Agency) - Sevilay KOP
IT (Agency) - Kaan METEER
Executive Producer (Client) - Tayfun UGUZLUOGLU
Executive Producer (Client) - Gorkem GOR
Zdroje obrázkov: Video Credits: Emre GOREN