Zhanggong Times Obal na alkohol od Wen Liu

Dizajn Zhanggong Times Obal na alkohol od dizajnéra Wen Liu je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2021 Železná cena A' Design Award v súťažnej kategórii Dizajn obalov.

ŽeleznáObaly· 2021

Zhanggong Times Obal na alkohol

od Wen Liu

Klient: Jiangxi Zhanggong Liquor Co., Ltd

Víťaz ocenenia Železná cena A' Design Award v kategórii Obaly

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Farby

Dizajn

O dizajne Zhanggong Times Obal na alkohol

Zhanggong Times je dizajn obalu pre Baijiu vyrábaný v čínskej provincii Jiang-si. Fľaša je vyrobená z keramiky s dekoratívnym vypaľovaním. Predná strana krabice využíva reliéfny papier a hlavné logo je umiestnené na kovovej doštičke. Dizajn čerpá inšpiráciu z mesta Kan-čou, známeho ako miesto zrodu červenej kultúry. Červená farba je použitá ako symbolický prvok a je skombinovaná s doplnkovou grafikou. Pokojná ilustrácia zobrazuje regionálne geografické a historické prvky, vrátane rieky Kan. Rozmery obalu sú 160 x 120 x 330 milimetrov.

Ocenenie

O ocenení Železná cena A' Design Award

Zhanggong Times Obal na alkohol je laureát Železnej ceny A' Design Award, prestížneho uznania udeľovaného dobrým dizajnom, ktoré spĺňajú profesionálne a priemyselné požiadavky očakávané od dobre navrhnutých výtvorov. Laureáti Železnej ceny preukazujú veľkú zručnosť, vysokú špecializáciu, odborné porozumenie a tvorivé schopnosti svojich tvorcov. Od Zhanggong Times Obal na alkohol sa očakáva, že bude vysoko cenený, obdivovaný a milovaný výtvor, ktorý je praktický a inovatívny. Tento dizajn ocenený Železnou cenou A' Design Award zahŕňa najlepšie postupy v odvetví a má kompetentné technické vlastnosti spojené s know-how a talentom. Vďaka svojej dôkladnosti si Zhanggong Times Obal na alkohol zaslúži rešpekt a jeho úlohou je prinášať zlepšenia kvality života, ktoré pomáhajú robiť svet lepším miestom.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: Zhanggong decides to create a good Baijiu based on Gan-flavor which truly represents Jiangxi province, also determines to dedicate it to the world, by naming it after the great "time". This is not only the mission and spirit of Zhanggong, but also the origin of "Zhanggong Times".
Rozmery a balenie: 160mm*120mm*330mm
Štítky: crafts, Baijiu, spirit, packaging, art, Zhanggong, cellar
Výrobná technológia: Adopting special craftsmanship with goffered paper on the front of the package, and a metal plate for the main logo. For the material of bottle is made of ceramic with decorating firing.
Dizajnérska výzva: "Zhanggong Times" originates from Jiangxi province which full of fertile soil and red culture. In order to express the association between Jiangxi and the product. Visually, from the color to the bottle body, it is necessary to have a strong visual memory point. In response to this problem, red is definitely not traditional red when it is presented, but a symbolic combination of colors and auxiliary graphics. Also by extracting illustration elements of Jiangxi's geographical, historical and cultural symbols to evoke empathy from customers.
Výskum: In the early morning of August 1, 1927, a gunshot broke the silence of Nanchang City, which fired the first shot of the Chinese revolution.It represents the establishment of Chinese first revolutionary army.Since then, the People’s Liberation Army has become the guardian of the Chinese nation, guarding them to usher in great era of today. On the occasion of the Army Day on August 1, 2020, considering from the future sustainability of the company to the product gradient ductility, designers have designed this commemorative Baijiu with epoch-making significance. The final design extracts concrete colors and symbols from abstract document elements which expresses the genes of the brand and historical symbols.
Inšpirácia: Ganzhou, once a shining red medal inlaid on the People Republic of China，also a spiritual totem of historical time. Designers create the "time medal" under this inspiration. Color is an abstract symbol of an era. So, designers take the birthplace of red culture as the inspiration, by reinterpreting red to pay tribute to both time and its witnesses and participants. In order to highlight the regional characteristics of the ZHANGGONG TIMES, we have drawn a quiet and beautiful illustration.
Trvanie projektu: The project started in May 2020 and finished in August 2020 in Shenzhen.
Pracovný postup: Designers care about the future development of the brand, so they re-push the vision back to Jiangxi. During those hard years, people provided fertile soil and space for the country selflessly only wishing for peaceful future. Through auxiliary elements, the mother river of Jiangxi-the Gan River, and the red homeland-Ruijin, it can carry the mark of history. In terms of product presentation, it was directly named "Zhanggong Times" to become an easy-to-remember brand, and also to explore the meaning behind the times.
Členovia tímu: Designer:Wen Liu, Designer:Yong Deng and Designer:Weijie Kang
Zdroje obrázkov: Image #1: Creator Wen Liu, Zhanggong Times, 2020.
Image #1: Creator Yong Deng, Zhanggong Times, 2020.
Image #1: Creator Weijie Kang, Zhanggong Times, 2020.
Image #1: Photographer Li Chen, Zhanggong Times, 2020.