Liu Fangling Obal na nakladaný reďkev od Pufine Advertising Ltd. Co.

Dizajn Liu Fangling Obal na nakladaný reďkev od dizajnéra Pufine Advertising Ltd. Co. je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2021 Železná cena A' Design Award v súťažnej kategórii Dizajn obalov.

ŽeleznáObaly· 2021

Liu Fangling Obal na nakladaný reďkev

od Pufine Advertising Ltd. Co.

Klient: Enshi Shidahao Modern Agricultural Industry Co., Ltd.

Víťaz ocenenia Železná cena A' Design Award v kategórii Obaly

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Zobraziť na A' Design Award Tlačová správa Ocenenie – odznak

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Dizajn

O dizajne Liu Fangling Obal na nakladaný reďkev

Liu Fangling je dizajn darčekovej krabičky na balenie nakladaného reďkvi. Vonkajšia krabica je zdobená ilustráciou matky a dcéry sadiacich reďkev v horách, príbehom, ktorý spája produkt s ľuďmi, ktorí ho vytvárajú. Vnútorná krabička má tvar reďkvi, čím pripomína okamih, keď je reďkev vytiahnutá zo zeme. Vonkajší obal je vyrobený z papiera, takže je recyklovateľný a prirodzene sa rozkladá. Každá porcia je zapečatená v ľahkom obale z hliníkovej fólie, ktorý je hygienický a ľahko prenosný. Po použití môže krabička v tvare reďkvi slúžiť na uskladnenie drobných predmetov.

Ocenenie

O ocenení Železná cena A' Design Award

Liu Fangling Obal na nakladaný reďkev je laureát Železnej ceny A' Design Award, prestížneho uznania udeľovaného dobrým dizajnom, ktoré spĺňajú profesionálne a priemyselné požiadavky očakávané od dobre navrhnutých výtvorov. Laureáti Železnej ceny preukazujú veľkú zručnosť, vysokú špecializáciu, odborné porozumenie a tvorivé schopnosti svojich tvorcov. Od Liu Fangling Obal na nakladaný reďkev sa očakáva, že bude vysoko cenený, obdivovaný a milovaný výtvor, ktorý je praktický a inovatívny. Tento dizajn ocenený Železnou cenou A' Design Award zahŕňa najlepšie postupy v odvetví a má kompetentné technické vlastnosti spojené s know-how a talentom. Vďaka svojej dôkladnosti si Liu Fangling Obal na nakladaný reďkev zaslúži rešpekt a jeho úlohou je prinášať zlepšenia kvality života, ktoré pomáhajú robiť svet lepším miestom.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: Illustrated the scene of a young mother and her daughter planting radishes in the mountains, so as to close the intimacy between the product and female consumers. The inner box adopts the shape of radish, which reminds us of the scene of radish being pulled up from the ground, enhancing the natural, healthy and interesting experience of the product and enhancing the sense of quality.
Rozmery a balenie: 100 mlx6 pot; Outer box size: 350X140X65mm
Štítky: Gift box, packaging, food, pickles, natural, healthy, quality, radish.
Výrobná technológia: The packaging material of this product is made of paper material, which is conducive to natural degradation and recycling. The inner packing container is made of aluminum foil. Compared with the traditional similar packaging, it is hygienic, light, easy to carry, and reduces the cost of transportation and logistics. It is not easy to be damaged. Individual packaging of small size effectively avoids product deterioration and unnecessary waste.
Dizajnérska výzva: The biggest challenge is to explore the differences between similar products, to explore the entrepreneurial stories behind the founders, to explore the source of creativity, and to turn a very traditional and ordinary food into a gift of ingenuity.
Výskum: Pickled radish is a very traditional farm food, which is generally sold in vegetable farms, delis, mom-and-pop stores and other channels. Many of the same products are cheap, unhygienic and lack a sense of quality. Therefore, we hope to break through the current situation of the industry through new packaging design, improve the quality of products, so that more similar products find new breakthroughs and directions.
Inšpirácia: The founder of the product and her daughter have been sticking to the making of pickled radishes in the mountain and become the "watchmen of the yamada". So the creative inspiration for the packaging design comes from the beautiful image of the mother and daughter planting and making radishes in the mountains.
Trvanie projektu: Completed in 2018

1. In 2019, the sales of this product exceeded 10 million yuan a year, increasing by more than 2 times in the same period.

2. 2019 The brand was interviewed and reported by China Central Television.

3. 2019 Won the silver Award of "Hubei Geographical Indication Product Competition".

4. "The Most Popular Project" of the entrepreneurship and Innovation Competition for employees in the second "Workmate Cup" of Hubei Province in 2019

5. 2019 finalists in the National Crowdfunding Poverty Alleviation Competition
Pracovný postup: Women are the main buyers and consumers of this product. 1. It is easier to narrow the distance with female users by illustrating the scene of young mother and daughter planting radishes. 2. The radish shaped inner box is natural and lovely, which is very intuitive to form a relationship with the product, and can stand out more effectively and spread more effectively. 3, after using the product, the radish box can be used as a small decoration, but also can store small items.
Členovia tímu: Designer: Gui Dani;
Illustrator：LI AN；
Creative Director: Zhang Yanhui;
Customer Service Director: Zhou Xiaoli,
Animation Picture: Wang Kai