Cera Una Volta Etiketa Vína od Giovanni Murgia

Dizajn Cera Una Volta Etiketa Vína od dizajnéra Giovanni Murgia je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2021 Zlatá cena A' Design Award v súťažnej kategórii Dizajn obalov.

ZlatáObaly· 2021

Cera Una Volta Etiketa Vína

od Giovanni Murgia

Klient: Cantine Chessa

Víťaz ocenenia Zlatá cena A' Design Award v kategórii Obaly

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Dizajn

O dizajne Cera Una Volta Etiketa Vína

Cera Una Volta (Once Upon a Time) nie je len víno, ale aj skok do minulosti. Zrodilo sa zo sna o vytvorení malého enologického klenotu tým, že zhodnotí učenie predkov a vinárske techniky minulosti. Myšlienka kreatívneho konceptu vína rozpráva v jednoduchosti rozprávkovej hyperboly dobre znázornenej ilustráciou na etikete príbeh o zrode tohto vína a o tom, kto ho vyrobil. Zvolený štýl je zámerne rozprávkový, aby dodal vínu magický nádych, ktorý sa výrazne líši od klasického štýlu Vermentino.

Ocenenie

O ocenení Zlatá cena A' Design Award

Cera Una Volta Etiketa Vína je laureát Zlatej ceny A' Design Award, nesmierne prestížneho uznania udeľovaného prvotriednym, úžasným a vynikajúcim dizajnom. Laureáti Zlatej ceny sú mimoriadne inovatívne, vizionárske a žiarivo oslnivé výtvory, ktoré odrážajú génia, múdrosť a majstrovstvo svojich dizajnérov. Od Cera Una Volta Etiketa Vína sa očakáva, že bude vysoko chváleným, trendotvorným a monumentálnym vynálezom, ktorý prináša bezprecedentnú hodnotu. Tento dizajn ocenený Zlatou cenou A' Design Award je pôsobivé, rešpektované dielo, ktoré vo veľkej miere prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Cera Una Volta Etiketa Vína vyvoláva intenzívne pocity túžby, prebúdza vášeň, povzbudzuje kreativitu a fascinuje nás.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: The idea of the creative concept of the wine Cera Una Volta tells, in the simplicity of the fairytale hyperbole well represented by the illustration on the label, the story of the birth of this wine and that of who produced it. The style chosen is deliberately like a fairytale, a bit to give a magical touch to a wine that differs greatly from the classic style of the other products of the company, but also to underline its highly expressive and dreamlike nature.
Rozmery a balenie: Label: 13,5x8,8 cm
Box: 32x27x10 cm
Štítky: wine, packaging, illustration, label design
Výrobná technológia: Label: The wine label was created with a coated paper with a special texture reminiscent of a fabric. The paper has a special treatment that makes it soft and silky to the touch to increase the tactile sensation of the product.
Box: The package contains 3 bottles and recalls the label design. it is made with a cardboard covered with the same paper as the label and has a box opening.
Dizajnérska výzva: The request was to create a label that would appeal to a target of wine lovers who seek in a wine not only the quality of the product but also a certain exclusivity and elegance together with elements of corporate and personal storytelling.
Basically an audience of wine lovers looking for wine goodies produced by small cellars, with strongly territorial and identity characteristics. A target inclined to spend on quality products, which seeks a wine, beyond the purely qualitative aspect, also a side dish linked to the company and personal story of who produced that wine, as if to want to live the experience in holistic way.
The goal was to create a highly expressive and personal packaging design that could tell a story related to the people behind this wine.
Výskum: The research to develop the project was born from the inspiration for the famous book The Little Prince by Antoine de Saint-Exupery and his illustrations. The abstract and fairytale concept that inspired this work comes from here. Tell this wine, born from a dream, in a dreamlike and light way. The work to get to the final illustration went through several steps up to the final version which contains the main elements of the project. The goal is to create a unique and recognizable design capable of telling a story.
Inšpirácia: The Cera Una Volta therefore presents itself with this very suggestive label focused on a light and captivating style that integrates with the golden color of the wine specifically inserted in a transparent burgundy bottle, to reveal its bright and pleasantly golden color. It represents the lightness and light-heartedness of a young girl who flies on the wings of fantasy to follow her dream accompanied by her friend swallow who will guide her on the path to creating this wine.
Trvanie projektu: The project was started in June 2019 in Sardinia, finished and published in December 2019. The wine is on the market from January 2020
Pracovný postup: The design of these labels is designed to give a tactile effect when picking up the bottle, thanks to the label paper and tactile processing. Soft-touch colors and embossing techniques are used to transfer the fairytale effect of the visual design.
Členovia tímu: Giovanni Murgia - Art direction
Sara Pilloni: Illustration
Bruno Haver: 3D bottle rendering
Zdroje obrázkov: 3D Render: Bruno Haver
Photography: Giovanni Murgia