Fairy Fox Starostlivosť o pleť od Antonia Skaraki - A.S. Advertising

Dizajn Fairy Fox Starostlivosť o pleť od dizajnéra Antonia Skaraki - A.S. Advertising je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2021 Strieborná cena A' Design Award v súťažnej kategórii Dizajn obalov.

StriebornáObaly· 2021

Fairy Fox Starostlivosť o pleť

od Antonia Skaraki - A.S. Advertising

Klient: Fairy Fox

Víťaz ocenenia Strieborná cena A' Design Award v kategórii Obaly

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Dizajn

O dizajne Fairy Fox Starostlivosť o pleť

Vitajte na dobrodružnej ceste k zmyslu pre prírodu. Pocíťte mystiku obklopujúcu tieto produkty starostlivosti o pleť. Dizajn vzdáva hold väzbe medzi Matkou prírodou a jej deťmi, zatiaľ čo vysokokvalitné materiály dodávajú hmatový pocit a trvalý dojem. Mapovanie konkurencie a analýza trendov viedli k objaveniu príležitostných priestorov v súlade s víziou a stratégiou klienta, čo viedlo k modernému, minimalistickému a teplému obalu.

Ocenenie

O ocenení Strieborná cena A' Design Award

Fairy Fox Starostlivosť o pleť je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Fairy Fox Starostlivosť o pleť sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Fairy Fox Starostlivosť o pleť je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: Feel the fairy-tale mystery surrounding these skincare products. The design reveals the bond between Mother Nature and her children, while the high quality materials lend a tactile feel and a lasting impression. Exceptional details imply high quality of the products. At the same time, it is easy for the average consumer to remember the product line and to recognize it at all points of sale. Packaging that gives rise to a range full of elegance and expressiveness. The final design strayed away from having traditional labels. Instead, it focused on simplicity, minimalism and warmth.
Rozmery a balenie: PVC labels on all the packages.
15x12cm
14,5x8,8cm
Štítky: baby, care, child, cream, fairy, fox, product, health, skincare
Výrobná technológia: Environmentally friendly. Plastic containers with PVC labels.
Dizajnérska výzva: The brief was to create clean, fresh and minimal packaging with a touch of sophistication that would reflect the purity of the brand’s nature and express its core message, while also being friendly and welcoming at the same time, conveying the message of caring. Of course, the packaging should also reflect the brand story and all those values that it represents. And could you think of a better way to visualize it than a nod to our fox, the Fairy Fox, depicted with simplicity, bold and strong typography, and inviting warmth?
Výskum: A thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to lead to a design concept.
Inšpirácia: Inspired by The Little Prince and the heart-warming messages of the wise fox in this enchanting fable of childhood years, the Fairy Fox brand ensures a Healthy Ever After ending to all skincare issues. Fairy Fox is a magical and mystical creature, famed for its kind-hearted nature and its vibrant personality, that comes to the rescue whenever need be, with purely natural skincare products made with lovingly handcrafted energy to nourish everyone’s skin from head to toe! The environmental protection and sustainability trend, as well as the healthy lifestyle concept, were also sources of inspiration.
Trvanie projektu: The project started in February 2016 in Athens, Greece, and finished in June 2020 in Athens, Greece.
Pracovný postup: The packaging managed to turn consumers into adventurous travellers to the magic land of Mother Earth and the Fairy Fox heroine. A part of the brand story and USPs of the product were added on the lateral sides of the packaging, inviting the consumer not only to examine the product, but also to establish a communication between him or her and the brand.
Členovia tímu: Creative Director: Antonia Skaraki
Art Director: Andreas Deskas
Copywriter: Sotiria Theodorou
Zdroje obrázkov: Image #1: Illustrator Andreas Deskas, Hare, 2017
Image #2: Illustrator Andreas Deskas, Sheep, 2017
Image #3: Illustrator Andreas Deskas, Lizard, 2017
Image #4: Illustrator Andreas Deskas, Frog, 2017
Image #5: Illustrator Andreas Deskas, Squirrel, 2017
Image #6: Illustrator Andreas Deskas, Deer, 2017
Image #7: Illustrator Andreas Deskas, Turtle, 2017