Kuniichi Potravinový Obal od Katsunari Shishido

Dizajn Kuniichi Potravinový Obal od dizajnéra Katsunari Shishido je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2020 Zlatá cena A' Design Award v súťažnej kategórii Dizajn obalov.

ZlatáObaly· 2020

Kuniichi Potravinový Obal

od Katsunari Shishido

Klient: Cocodoru

Víťaz ocenenia Zlatá cena A' Design Award v kategórii Obaly

71,412

Overený víťaz ocenenia

Overiť stav ocenenia pre #101229

Navštíviť stránku Zobraziť na A' Design Award Tlačová správa Ocenenie – odznak

Farby

Dizajn

O dizajne Kuniichi Potravinový Obal

Tradičné japonské konzervované jedlo Tsukudani nie je na svete známe. Dušená misa na báze sójovej omáčky kombinujúca rôzne morské plody a prísady zeme. Nové balenie obsahuje deväť štítkov určených na modernizáciu tradičných japonských vzorov a vyjadrenie charakteristík prísad. Logo novej značky je navrhnuté tak, aby pokračovalo v tejto tradícii ďalších 100 rokov.

Ocenenie

O ocenení Zlatá cena A' Design Award

Kuniichi Potravinový Obal je laureát Zlatej ceny A' Design Award, nesmierne prestížneho uznania udeľovaného prvotriednym, úžasným a vynikajúcim dizajnom. Laureáti Zlatej ceny sú mimoriadne inovatívne, vizionárske a žiarivo oslnivé výtvory, ktoré odrážajú génia, múdrosť a majstrovstvo svojich dizajnérov. Od Kuniichi Potravinový Obal sa očakáva, že bude vysoko chváleným, trendotvorným a monumentálnym vynálezom, ktorý prináša bezprecedentnú hodnotu. Tento dizajn ocenený Zlatou cenou A' Design Award je pôsobivé, rešpektované dielo, ktoré vo veľkej miere prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Kuniichi Potravinový Obal vyvoláva intenzívne pocity túžby, prebúdza vášeň, povzbudzuje kreativitu a fascinuje nás.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: It is a package design of Japanese traditional food (food boiled in soy sauce) and we aimed for a package that attracted viewers' interest in order to make it easier to purchase this product. A cubic shape that can be expressed richly and enjoyed by touching people. As a result, young people and the elderly have been chosen and new developments have been brought as gifts. And before developing the package, we started by creating a new logo first. We designed a logo to launch a new brand with a new naming.
Rozmery a balenie: Size: High 75 x Wide75 x Depth75mm / Print: CMYK(350dpi) / Color variations: 9 variations
Štítky: japanese, food, package, graphic, textile, pattern, illustration, colorful
Výrobná technológia: Designed to promote display and willingness to buy. When displaying products at stores, etc., a large number of products can be stacked, and the square design enables various display methods, so that products can be displayed freely and unified anywhere.The result was that people who saw the product show were attracted, and instead of buying one, they could buy three and six together.
Dizajnérska výzva: In order to target products to a wide range of generations, we started by creating new logos first. I designed the logo for the launch of a new brand with a new naming from the company name.
Výskum: We anticipated that the variety of various flavors would increase, and verified the coloring and patterns suitable for the ingredients.It can be easily identified in the current product lineup, and it can respond to future additional lineups.
Inšpirácia: Japanese food called Tsukudani (food boiled in soy sauce) is not popular among young people, so there was a problem that there were few opportunities to see it. So, I devised a package design that would give my interest to hands such as gifts like sweets, and it was brilliantly spread from the young generation to the elderly.
Trvanie projektu: Started selling at department stores and shopping malls nationwide in 2019 as a new brand of a Tsukudani manufacturer in Mie, Japan.
Pracovný postup: The problem was that the Japanese food Tsukudani (food boiled in soy sauce) was not very popular with younger generations. I wanted to make this Tsukudani easy for young people to touch like sweets. Thinking about purchasing as a gift or souvenir, and developing flavor variations with color and Illustration pattern combinations, young people were also hit and the set purchase was even more successful.