Dizajn Happiness Mooncake Package od dizajnéra Chao Xu je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2020 Bronzová cena A' Design Award v súťažnej kategórii Dizajn obalov.

BronzováObaly· 2020

Happiness Mooncake Package

od Chao Xu

Klient: La Maison Bakery

Víťaz ocenenia Bronzová cena A' Design Award v kategórii Obaly

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Dizajn

O dizajne Happiness Mooncake Package

Balíček šťastia mooncake je sada darčekových balíčkov, ktoré pozostávajú z piatich škatúľ s rôznou štruktúrou a grafikou. Tím dizajnu Inbetween Creative znázornil predstavu o tom, ako miestni ľudia oslavujú festival Mid Autumn, pomocou ilustrácie v čínskom štýle. Ilustrácia ukazuje miestne budovy a aktivity v polovici jesene, ako napríklad závodná dračia loď, bitie bubny. Tento dizajn darčekového balenia nepôsobí iba ako potravinový obal, ale aj ako suvenír na podporu kultúry mesta Shien.

Ocenenie

O ocenení Bronzová cena A' Design Award

Happiness Mooncake Package je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Happiness Mooncake Package sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Happiness Mooncake Package skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: This is a set of mooncake package design for La Maison Bakery, which consist 5 slightly different box shapes. La Maison Bakery is a famous local bakery in Hubei province, they want to launch a new mooncake gift set which can reflect local characteristics of Hubei, including architecture, culture and mid-autumn festival activities.
Rozmery a balenie: lid and base box: 360mm x 360mm x 55mm
drawer box: 385mm x 250mm x 190mm
double sides open box: 270mm x 380mm x 160mm
Štítky: package design, logo, handrawing, typography
Výrobná technológia: Those five package series need to have different structures which means they need to be opened in various ways. Designers need to take all the aspects into consideration in advance. For example, the most expensive one is the orange box, which will open like a book from middle.
Dizajnérska výzva: The final products consist 5 different packages, with 5 different structure and size, meanwhile should look like a complete set of package series and in a narrative manner.
Výskum: The design team went to Enshi city which is the most significant scenic area in Hubei province, not only the local building but also its rich tourism activities make the place attractive. The illustration somehow demonstrate the feature of Enshi city meanwhile mixed some mid-autumn festival activities into the drawing, such as dragon boat racing, lighten the sky lanterns etc.
Inšpirácia: During Mid-autumn festival, Shien city will turn into a lively place, where people will eat mooncake, beat drums and race dragon boats to celebrate the festival. Designers wanted to depict this flourishing scene on the package. Designer team painted a magnificent picture of mid autumn festival by hand drawing illustration, then been cut into 5 parts for each package. the mooncake package serve as a tool to promote the culture of Shien city by applying Chinese style illustration.
Trvanie projektu: This project started in August 2019 in Hangzhou and finished in September 2019 in Hangzhou. Printed all the boxes in Hubei.
Pracovný postup: After several rounds of discussions with our clients, the designers need to understand how consumers prefer while purchasing mooncake gift pack, if the box is too small, people will consider it not worthwhile as a gift, however if the size is too big, it will not be convenient for them to carry around. It is important to take all the facts into consideration while designing. The design team eventually came up five different packages to fit different need and budgets.
Patenty: Trademark(2019) La Maison Bakery
Členovia tímu: Creative Director: Chao Xu
Illustration: Danlin Zhang
Zdroje obrázkov: Collaterals and graphic design items: Chao Xu
Photography: Inlight