Yu Chen ᱨᱮᱱᱟᱜ Project Yellow ᱵᱨᱟᱸᱰ ᱯᱨᱚᱪᱟᱨ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱜᱨᱟᱯᱷᱤᱠ· 2020
Project Yellow ᱵᱨᱟᱸᱰ ᱯᱨᱚᱪᱟᱨ
Yu Chen ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Hubei University of Technology
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#98980 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Project Yellow ᱵᱨᱟᱸᱰ ᱯᱨᱚᱪᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱯᱨᱚᱡᱮᱠᱴ ᱤᱮᱞᱳ ᱫᱚ ᱢᱤᱫ ᱥᱟᱱᱟᱢ ᱠᱞᱟᱶᱟᱨ ᱯᱨᱚᱡᱮᱠᱴ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱡᱚᱛᱚ ᱫᱚ ᱦᱟᱹᱞᱩᱫ ᱜᱮ ᱢᱮᱱᱛᱮ ᱧᱮᱞ ᱪᱤᱱᱦᱟᱹ ᱛᱮᱭᱟᱨᱟᱭ᱾ ᱢᱩᱲᱩᱛ ᱧᱮᱞ ᱪᱤᱱᱦᱟᱹ ᱞᱮᱠᱟᱛᱮ, ᱟᱭᱢᱟ ᱥᱚᱦᱚᱨ ᱠᱚᱨᱮ ᱢᱟᱨᱟᱝ ᱵᱟᱦᱨᱮ ᱫᱤᱥᱟᱹ ᱩᱫᱩᱜᱚᱜᱼᱟ, ᱟᱨ ᱚᱱᱟ ᱥᱟᱶᱛᱮ ᱥᱟᱶᱦᱮᱫ ᱟᱨ ᱥᱤᱨᱡᱚᱱ ᱦᱟᱹᱴᱤᱧ ᱠᱚ ᱛᱮᱭᱟᱨᱚᱜᱼᱟ᱾ ᱧᱮᱞ ᱟᱭᱤᱯᱤ ᱞᱮᱠᱟᱛᱮ, ᱯᱨᱚᱡᱮᱠᱴ ᱤᱮᱞᱳ ᱨᱮ ᱢᱤᱫ ᱠᱷᱤᱧᱪᱟᱹᱣᱤᱡ ᱧᱮᱞ ᱪᱤᱛᱟᱹᱨ ᱟᱨ ᱡᱤᱭᱚᱱ ᱨᱚᱝ ᱢᱮᱥᱟ ᱢᱮᱱᱟᱜᱼᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱢᱤᱫ ᱜᱮᱥᱟᱭ ᱢᱩᱲᱩᱛ ᱧᱮᱞ ᱪᱤᱱᱦᱟᱹ ᱵᱮᱱᱟᱣᱟᱭ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱦᱚᱲ ᱠᱚ ᱵᱟᱝ ᱦᱤᱲᱤᱧ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ᱾ ᱢᱟᱨᱟᱝ ᱚᱱᱞᱟᱭᱤᱱ ᱟᱨ ᱚᱯᱷᱞᱟᱭᱤᱱ ᱯᱨᱚᱪᱟᱨ, ᱟᱨ ᱧᱮᱞ ᱦᱟᱹᱴᱤᱧ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱥᱚᱨᱮᱥ, ᱱᱚᱶᱟ ᱫᱚ ᱢᱤᱫ ᱵᱷᱮᱜᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱡᱮᱠᱴ ᱠᱟᱱᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Project Yellow ᱵᱨᱟᱸᱰ ᱯᱨᱚᱪᱟᱨ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Project Yellow ᱵᱨᱟᱸᱰ ᱯᱨᱚᱪᱟᱨ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The first stage of Project Yellow has been used for the visual promotion of Jiangsu TV's variety show OPEN, and it will cooperate with Chinese star Huang Minghao for further public publicity. After that, it will carry out a larger scale visual tour exhibition and brand cooperation, hoping to build a new set of visual IP in China.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Cultural and creative products, large outdoor billboards, streaming media visual communication, variety show visual enhancement.
- ᱴᱮᱜ ᱠᱚ
- Yellow, IP, Creative, Visual, Media
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Sculpture, 3D model, 3D printing, photography, spot color printing.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- I spent a long time on visual impact, spent a lot of time in the process of 3D modeling and 3D rendering, after constantly adjusting the visual language, 3d elements, and finally completed the project.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Yellow is a fascinating color, and it is visually very dynamic. After careful consideration, I decided to use yellow for the key vision. All kinds of interesting sculptures, 3D models of science fiction, and some fashionable elements are combined to show the theme that everything is yellow.
- ᱯᱨᱮᱨᱚᱱᱟ
- Project Yellow is a comprehensive art Project that constructs the visual concept of Everything is Yellow. According to the key vision, large outdoor displays will be made in various cities, and a series of cultural and creative derivatives will be produced at the same time.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project began in September 2019 and was completed in January 2020.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Project Yellow's strong visual impact is in line with the current mainstream young people's aesthetic perception of trends, and its visual extensibility is very strong. In the future, Project Yellow will cooperate with multiple brands to create more visual art products.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- Yu Chen
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Yu Chen
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Yu Chen
ᱥᱯᱚᱱᱥᱚᱨᱰ
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
