Tsutomu Tojo ᱨᱮᱱᱟᱜ Another Japan Yamagata ᱣᱮᱵᱥᱟᱭᱤᱴ

Tsutomu Tojo ᱨᱮᱱᱟᱜ Another Japan Yamagata ᱣᱮᱵᱥᱟᱭᱤᱴ ᱫᱚ ᱣᱮᱵ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾

ᱠᱟᱥᱟᱣᱮᱵ· 2020

Another Japan Yamagata ᱣᱮᱵᱥᱟᱭᱤᱴ

Tsutomu Tojo ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: Takamiya Hotel Group

ᱣᱮᱵ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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#95346 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱥᱟᱭᱤᱴ ᱧᱮᱞ ᱢᱮ A' Design Award ᱨᱮ ᱧᱮᱞ ᱢᱮ ᱯᱨᱮᱥ ᱨᱤᱞᱤᱡ ᱯᱩᱨᱥᱠᱟᱨ ᱵᱮᱡ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Another Japan Yamagata ᱣᱮᱵᱥᱟᱭᱤᱴ ᱵᱟᱵᱚᱛ ᱛᱮ

ᱥᱟᱱᱟᱢ ᱡᱟᱯᱟᱱᱤᱡ ᱡᱮᱱ ᱟᱹᱛᱢᱟ ᱟᱨ ᱱᱟᱶᱟ ᱚᱠᱛᱚ ᱨᱮᱱᱟᱜ ᱦᱚᱴᱮᱞ ᱠᱟᱹᱢᱤ ᱠᱚᱣᱟᱜ ᱧᱮᱞ ᱩᱫᱩᱜ᱾ ᱪᱤᱛᱟᱹᱨ ᱛᱮ ᱦᱚᱴᱮᱞ ᱣᱮᱵᱥᱟᱭᱤᱴ ᱨᱮᱱᱟᱜ ᱟᱹᱠᱷᱨᱤᱧ ᱩᱫᱩᱜ ᱫᱚ ᱵᱤᱥᱛᱤ ᱵᱩᱡᱷᱟᱹᱣ ᱠᱟᱛᱮ ᱞᱟᱹᱭ ᱮᱢ ᱠᱷᱚᱱ ᱥᱚᱦᱚᱡ ᱜᱮᱭᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱡᱮᱱ ᱢᱚᱱᱮ ᱥᱟᱶ ᱥᱩᱯᱩᱨ ᱜᱮᱭᱟ᱾ ᱱᱚᱶᱟ ᱣᱮᱵᱥᱟᱭᱤᱴ ᱨᱮᱱᱟᱜ ᱡᱷᱚᱛᱚ ᱜᱮ ᱠᱷᱟᱹᱞᱤ ᱦᱚᱴᱮᱞ ᱨᱮᱱᱟᱜ ᱢᱚᱦᱚᱛ ᱩᱫᱩᱜ ᱞᱟᱹᱜᱤᱫ ᱜᱮ ᱢᱮᱱᱟᱜᱼᱟ᱾ ᱡᱩᱫᱤ ᱟᱢ ᱱᱚᱶᱟ ᱣᱮᱵᱥᱟᱭᱤᱴ ᱧᱮᱞᱟᱢ ᱠᱷᱟᱱ, ᱟᱢ ᱫᱚ ᱯᱟᱹᱛᱭᱟᱹᱣ ᱥᱟᱶᱛᱮ ᱭᱟᱢᱟᱜᱟᱛᱟ ᱧᱮᱞ ᱞᱟᱹᱜᱤᱫ ᱢᱚᱱᱮ ᱦᱩᱭᱩᱜᱼᱟᱢ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Another Japan Yamagata ᱣᱮᱵᱥᱟᱭᱤᱴ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Another Japan Yamagata ᱣᱮᱵᱥᱟᱭᱤᱴ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ: A visual representation of traditional Japanese Zen spirit and modern hotel functions.
It is easier to convey the appeal of a hotel website using images than it is to explain in detail, which is closer to Zen Mind.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ: This website is a responsive website.Provide users with the best display according to the screen size.
ᱴᱮᱜ ᱠᱚ: website, hotel, web design, japan, onsen, ryokan, resort
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ: No special techniques or methods were required.
Branding as usual, marketing, creating a story and visualizing.
They all contribute to the user.
We focused solely on telling users what they wanted to do.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ: The difficult part of this project is that it supports 8 languages.
We surveyed users in each country and analyzed preferences in the greatest common divisor to reflect them in the design.
ᱜᱚᱵᱮᱥᱚᱱᱟ: We interviewed foreign tourists directly about content that is of interest as a travel destination.
Based on that, we designed the story and reflected it in the content and visuals.
ᱯᱨᱮᱨᱚᱱᱟ: As an inbound appeal, the survey results showed that it was difficult for the group alone to search.
Also, in the case of inbound, most repeaters who visit Japan more than once come to the region.
Therefore, for repeaters, the title of “Another Japan”, which I have never seen before, has been positioned as a site that introduces Yamagata Prefecture as a whole, and then guided to group accommodation facilities. It was.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ: The project started in December 2016 in Yamagata, Japan.
ᱠᱟᱹᱢᱤ ᱦᱚᱨ: With so many photos, visitors to this website feel like traveling around Yamagata, Japan. And actually wants to go to that place.
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ: Tsutomu Tojo
ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ: Image #1: Photographer Atsushi Okuyama, Takamiya, 2016.
Image #2: Photographer Atsushi Okuyama, Zao-spa, 2016.
Image #3: Photographer Atsushi Okuyama, zao, 2016.
Image #4: Photographer Atsushi Okuyama, Yamagata heritage, 2016.
Image #5: Photographer Atsushi Okuyama, Takamiya, 2016.