Willy Lai and Dave Torres ᱨᱮᱱᱟᱜ Macy’s Website ᱤ-ᱠᱚᱢᱟᱨᱥ ᱣᱮᱵᱥᱟᱭᱤᱴ ᱫᱚ ᱣᱮᱵ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱥᱳᱱᱟᱣᱮᱵ· 2020
Macy’s Website ᱤ-ᱠᱚᱢᱟᱨᱥ ᱣᱮᱵᱥᱟᱭᱤᱴ
Willy Lai and Dave Torres ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Macy's
ᱣᱮᱵ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#93996 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Macy’s Website ᱤ-ᱠᱚᱢᱟᱨᱥ ᱣᱮᱵᱥᱟᱭᱤᱴ ᱵᱟᱵᱚᱛ ᱛᱮ
Macy's ᱣᱮᱵᱥᱟᱭᱤᱴ ᱫᱚ ᱢᱤᱫ ᱤ-ᱠᱚᱢᱟᱨᱥ ᱯᱞᱮᱴᱯᱚᱨᱢ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱵᱟᱯᱚᱨᱮᱛᱮ ᱜᱨᱟᱦᱚᱠ ᱠᱚ Macy's ᱨᱮᱭᱟᱜ ᱡᱤᱱᱤᱥ ᱠᱚ ᱚᱱᱞᱟᱭᱤᱱ ᱛᱮ ᱠᱤᱨᱤᱧ ᱫᱟᱲᱮᱭᱟᱜ-ᱟ᱾ ᱜᱨᱟᱦᱚᱠ ᱠᱚᱣᱟᱜ ᱨᱟᱭ ᱞᱮᱠᱟᱛᱮ ᱱᱚᱶᱟ ᱣᱮᱵᱥᱟᱭᱤᱴ ᱫᱚ ᱒᱐᱑᱙ ᱥᱮᱨᱢᱟ ᱨᱮ ᱫᱩᱦᱲᱟᱹ ᱰᱤᱡᱟᱭᱤᱱ ᱮᱱᱟ, ᱚᱠᱟ ᱛᱮ ᱢᱤᱫ ᱥᱟᱯᱷᱟ, ᱟᱞᱜᱟ ᱟᱨ ᱯᱷᱮᱥᱚᱱ-ᱤᱱᱥᱯᱟᱭᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱦᱩᱭ ᱮᱱᱟ᱾ ᱱᱚᱶᱟ ᱞᱮᱟᱭᱟᱣᱴ ᱫᱚ ᱯᱷᱮᱥᱚᱱ ᱢᱤᱰᱤᱭᱟ ᱟᱨ ᱠᱚᱱᱡᱩᱢᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱡᱤᱱᱤᱥ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱮᱨᱚᱱᱟ ᱧᱟᱢ ᱠᱮᱫᱟ, ᱟᱨ ᱱᱚᱶᱟ ᱨᱮᱭᱟᱜ ᱩᱫᱮᱥ ᱫᱚ Macy's ᱠᱚ ᱮᱴᱟᱜ ᱠᱤᱨᱤᱧ-ᱟᱠᱷᱲᱟ ᱠᱚ ᱠᱷᱚᱱ ᱟᱞᱜᱟ ᱛᱮ ᱩᱨᱩᱢ ᱦᱩᱭᱩᱜ᱾ ᱱᱟᱶᱟ ᱨᱮᱥᱯᱚᱱᱥᱤᱵᱽ ᱣᱮᱵᱽ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱠᱚ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭ ᱮᱱᱟ, ᱚᱱᱟᱛᱮ ᱱᱚᱶᱟ ᱥᱟᱭᱤᱴ ᱫᱚ ᱞᱮᱯᱴᱚᱯ ᱠᱚᱢᱯᱭᱩᱴᱚᱨ, ᱴᱮᱵᱞᱮᱴ ᱟᱨ ᱥᱢᱟᱨᱴᱯᱷᱚᱱ ᱨᱮ ᱧᱮᱞ ᱫᱟᱲᱮᱭᱟᱜ-ᱟ᱾ ᱭᱩᱡᱚᱨ ᱮᱠᱥᱯᱤᱨᱤᱭᱮᱱᱥ ᱚᱱᱩᱥᱚᱱᱫᱷᱟᱱ, ᱡᱟᱦᱟᱸ ᱨᱮ ᱥᱟᱨᱣᱮ, ᱤᱱᱴᱟᱨᱵᱷᱤᱭᱩ ᱟᱨ ᱭᱩᱡᱮᱵᱤᱞᱤᱴᱤ ᱴᱮᱥᱴᱤᱝ ᱢᱮᱱᱟᱜ-ᱟ, ᱱᱚᱶᱟ ᱫᱩᱦᱲᱟᱹ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮ ᱫᱤᱥᱟ ᱮᱢ ᱠᱮᱫᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Macy’s Website ᱤ-ᱠᱚᱢᱟᱨᱥ ᱣᱮᱵᱥᱟᱭᱤᱴ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Macy’s Website ᱤ-ᱠᱚᱢᱟᱨᱥ ᱣᱮᱵᱥᱟᱭᱤᱴ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- We developed reponsive web design across different devices.
- ᱴᱮᱜ ᱠᱚ
- Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- We utilized modern responsive web technologies.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
- ᱯᱨᱮᱨᱚᱱᱟ
- The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Images courtesy of Macys.
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
