Heesoo Son and Seoyeon Yoon ᱨᱮᱱᱟᱜ Darin ᱠᱚᱨᱤᱭᱟ ᱦᱚᱲᱢᱚ ᱡᱚᱢᱟᱜ ᱞᱟᱹᱜᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2020
Darin ᱠᱚᱨᱤᱭᱟ ᱦᱚᱲᱢᱚ ᱡᱚᱢᱟᱜ ᱞᱟᱹᱜᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ
Heesoo Son and Seoyeon Yoon ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Darin
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#92688 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Darin ᱠᱚᱨᱤᱭᱟ ᱦᱚᱲᱢᱚ ᱡᱚᱢᱟᱜ ᱞᱟᱹᱜᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱫᱟᱨᱤᱱ ᱫᱚ ᱴᱷᱟᱠᱟᱣ ᱥᱟᱶᱛᱟ ᱨᱮ ᱱᱟᱶᱟ ᱡᱩᱜᱽ ᱨᱮᱱ ᱦᱚᱲ ᱠᱚᱣᱟᱜ ᱠᱚᱨᱤᱭᱟ ᱨᱮᱱᱟᱜ ᱯᱟᱹᱨᱤᱥᱟᱹᱠ ᱦᱚᱲᱢᱚ ᱡᱚᱢᱟᱜ ᱠᱚ ᱨᱮ ᱵᱟᱝ ᱠᱩᱥᱤᱜ ᱠᱷᱚᱱ ᱮᱢᱚᱪᱚᱜ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱯᱟᱹᱨᱤᱥᱟᱹᱠ ᱠᱚᱨᱤᱭᱟ ᱦᱚᱲᱢᱚ ᱡᱚᱢᱟᱜ ᱫᱚᱠᱟᱱ ᱠᱚᱨᱮ ᱵᱮᱵᱷᱟᱨᱚᱜ ᱠᱟᱱ ᱵᱟᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱠᱷᱚᱱ ᱵᱷᱮᱜᱟᱨ ᱠᱟᱛᱮ, ᱱᱟᱶᱟ ᱡᱩᱜᱽ ᱨᱮᱱ ᱦᱚᱲ ᱠᱚᱣᱟᱜ ᱵᱩᱡᱷᱟᱹᱣ ᱞᱟᱹᱜᱤᱫ ᱯᱮᱠᱮᱡ ᱠᱚ ᱥᱚᱨᱚᱞ ᱟᱨ ᱜᱽᱨᱟᱯᱷᱤᱠ ᱥᱟᱯᱷᱟ ᱦᱚᱛᱮᱛᱮ ᱯᱟᱥᱱᱟᱣᱟᱠᱟᱱᱟ᱾ ᱡᱷᱚᱛᱚ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱢᱟᱭᱟᱢ ᱪᱟᱞᱟᱣ ᱨᱮᱱᱟᱜ ᱢᱚᱴᱤᱯᱷ ᱠᱷᱚᱱ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱴᱷᱟᱠᱟᱣ 20 ᱟᱨ 30 ᱵᱚᱪᱷᱚᱨ ᱩᱢᱮᱨ ᱨᱮᱱ ᱦᱚᱲ ᱠᱚ ᱡᱤᱣᱤ ᱥᱟᱠᱛᱤ ᱟᱨ ᱦᱚᱲᱢᱚ ᱮᱢ ᱨᱮᱱᱟᱜ ᱞᱟᱠᱪᱟᱨ ᱠᱚ ᱪᱤᱛᱟᱹᱨᱟᱠᱟᱱᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Darin ᱠᱚᱨᱤᱭᱟ ᱦᱚᱲᱢᱚ ᱡᱚᱢᱟᱜ ᱞᱟᱹᱜᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Darin ᱠᱚᱨᱤᱭᱟ ᱦᱚᱲᱢᱚ ᱡᱚᱢᱟᱜ ᱞᱟᱹᱜᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The project is designed to free modern people from reluctance to Korea's traditional health food products in the fatigue society, featuring simple, graphic clarity in delivering packages to the sensibilities of modern people, unlike the undesigned images that have been used by traditional Korean health food shops and called Geongang-won. All designs are made from motifs of blood circulation, visualizing the goal of providing vitality and health to the tired 20s and 30s. In the box, a graphic icon was inserted to show what juice was made of, and at the top of the pack was a pattern derived from the environment in which the material was grown and the properties of the material. In addition, the icons and patterns are made of colors taken from the material and are made up of main colors and sub-colors. Also, we designed a special typeface for the name of the product that will go into the box and pack for Darin's identity
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- The juice pack is 100mmx165mm, the small box is 175mmx105mmx95mm, and the big box is 180mmx275mmx95mm.
- ᱴᱮᱜ ᱠᱚ
- package design, korea, graphic design, pattern, healthcare, branding
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Darin's juice is made from a total of seven ingredients: onion, black garlic, eel, pear, terrapin, red ginseng and antlers.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- In the process of designing the icons, we have been agonizing over how simple it should be to make the material simpler and more obvious.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- After a visit and interview to find out how existing health centers operate, we found that the main customers are mostly in their 40s and older, and that most stores use packages of the same design, not different packages from store to store. it. We also surveyed people in their 20s and 30s to find out what they think about ‘Geongang-won’ and what we need to improve, and found that the main reason they refused ‘Geongang-won’ was because of the old-Fashioned design, which made them biased that only people of high age go there. And based on these surveys, we tried to communicate our goals aesthetically and visually to people in their 20s and 30s.
- ᱯᱨᱮᱨᱚᱱᱟ
- In Oriental medicine, internal healing is considered a fundamental treatment rather than external treatment. And the treatment is the basic principle of smoothing blood circulation. So we used blood circulation, which connects the whole body, as a design motif, and we designed lines as a basic component to express blood circulation.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in September 2018 in Korea and finished in November 2018
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Darin's package is divided largely with, healthy juice-bearing packs, boxes by material in which the pack is put, and large packaging boxes designed to hold two boxes. The two boxes are packed with two materials that matches well together.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- copyright@2019.Darin.All rights reserved
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Heesoo Son
Seoyeon Yoon - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Heesoo Son and Seoyeon Yoon
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
