Unto ᱨᱮᱱᱟᱜ Unto Communication Tool Corporate Identity ᱠᱚᱨᱯᱚᱨᱮᱴ ᱯᱟᱨᱥᱤ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱜᱨᱟᱯᱷᱤᱠ· 2020
Unto Communication Tool Corporate Identity ᱠᱚᱨᱯᱚᱨᱮᱴ ᱯᱟᱨᱥᱤ
Unto ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Unto
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#92669 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Unto Communication Tool Corporate Identity ᱠᱚᱨᱯᱚᱨᱮᱴ ᱯᱟᱨᱥᱤ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱮᱸᱴᱚ ᱠᱚᱢᱩᱱᱤᱠᱮᱥᱚᱱ ᱴᱩᱞ ᱢᱮᱱᱟᱜ-ᱟ ᱢᱤᱫ ᱠᱚᱨᱯᱚᱨᱮᱴ ᱯᱟᱨᱥᱤ ᱥᱤᱥᱴᱮᱢ ᱞᱮᱠᱟᱛᱮ ᱡᱟᱦᱟᱸ ᱢᱤᱫ ᱟᱭᱢᱟ ᱤᱫᱤ ᱡᱟᱭᱜᱟ ᱨᱮ ᱴᱷᱮᱱ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱦᱟᱛᱟᱣ ᱡᱟᱣᱨᱟᱭ ᱦᱚᱸ ᱮᱢ-ᱤᱫᱤ ᱞᱮᱠᱟᱛᱮ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱠᱟᱰ 9 ᱟᱨ 5.4 ᱥᱮᱸᱴᱤᱢᱤᱴᱚᱨ ᱡᱚᱛᱚ ᱠᱟᱱᱟ ᱟᱨ ᱟᱡᱟᱜ ᱨᱮ ᱵᱟᱨ ᱠᱷᱚᱵᱚᱥ ᱠᱚᱸᱴᱮᱠᱴ ᱤᱱᱯᱷᱚᱨᱢᱮᱥᱚᱱ ᱪᱷᱟᱯᱟ ᱟᱠᱟᱱᱟ, ᱢᱤᱫ ᱵᱞᱚᱠ ᱟᱨᱦᱚᱸ ᱢᱤᱫ ᱚᱛᱮ ᱪᱮᱛᱟᱱ ᱛᱟᱭᱚᱢ ᱟᱠᱟᱱᱟ ᱾ ᱢᱤᱫ ᱰᱟᱭ-ᱠᱚᱴ ᱯᱟᱨᱯᱷᱮᱨᱮᱴᱮᱰ ᱞᱟᱭᱤᱱ ᱵᱟᱨ ᱵᱞᱚᱠ ᱠᱚ ᱵᱟᱴᱤᱭᱟᱹᱭ ᱮᱰᱟ, ᱚᱱᱟ ᱠᱟᱴᱮ ᱠᱟᱰ ᱴᱮᱱ ᱨᱮ ᱵᱟᱨ ᱴᱩᱠᱩ ᱨᱮ ᱪᱤᱨᱟᱣ ᱦᱚᱸ ᱦᱩᱭᱴᱟᱸ ᱾ ᱦᱟᱛᱟᱣ ᱠᱟᱛᱮ ᱛᱟᱦᱮᱸ ᱚᱠᱚᱭ ᱢᱤᱫ ᱦᱤᱥ ᱚᱰᱚᱠ ᱠᱟᱛᱮ ᱟᱨ ᱮᱴᱟᱜ ᱦᱤᱥ ᱚᱠᱚᱭ ᱮᱢ ᱮᱫᱟ, ᱟᱨᱦᱚᱸ ᱮᱴᱟᱜ ᱦᱚᱲᱢᱚ ᱴᱷᱮᱱ ᱥᱮᱫᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱚᱠᱟ ᱴᱩᱴᱤᱡᱽ ᱛᱟᱦᱮᱸ ᱟ ᱾ ᱱᱚᱶᱟ ᱯᱟᱨᱥᱤ ᱨᱮ ᱢᱤᱫ ᱱᱤᱣᱡᱽᱯᱨᱤᱸᱴ ᱯᱷᱞᱟᱭᱚᱨ ᱟᱨ ᱪᱷᱟᱯᱟ ᱟᱠᱟᱱ ᱵᱟᱵᱚᱞ ᱨᱮᱯ ᱦᱚᱸ ᱢᱮᱱᱟᱜ-ᱟ ᱡᱟᱦᱟᱸ ᱯᱮᱠᱮᱡᱽ ᱞᱟᱹᱜᱤᱫ ᱵᱮᱵᱦᱟᱨ ᱦᱩᱭ ᱟᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Unto Communication Tool Corporate Identity ᱠᱚᱨᱯᱚᱨᱮᱴ ᱯᱟᱨᱥᱤ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Unto Communication Tool Corporate Identity ᱠᱚᱨᱯᱚᱨᱮᱴ ᱯᱟᱨᱥᱤ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Name cards and product wrapping have been necessary assets for individuals and brands to take on with a dash of their individuality. The team explores not only the graphics that go on but the functional limitations. Returning the essential function of a name card, which is connecting, by suggesting the card to be split into two and encouraging the user to keep one and share one, the design aims to increase the connections that one name card can make, and one social networking scene could offer.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Name card 9cmx5.4cm, Newsprint A3, Bubble wrap 5 ft. long x 12 in. wide x 5in, Perforated every 12in. A thick layer of film with a bubble on one side, the other side custom print pattern.
- ᱴᱮᱜ ᱠᱚ
- Name card, branding identity, sharable name card, experiential branding, customizable wrapping, six degrees of separation, second degree connection design
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- UV print method for translucent white on black ink, die-cut perforated line, UV print on the external layer of bubble wrap.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The challenge here is trying to express the brand identity of experimental design, not only using graphics as communication but as a psychological medium that leads to action. The team decided to play with user experience and the intuition to tear along a perforated line and the satisfaction of it. And to weave together a visual recognition of brand identity using minimal elements, so that it may be distinctive but does not overpower the focus of user experience.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The theory of Six Degrees of Separation navigates as the primary concept in design thinking. In a world of 7 billion people, it seems that we are all connected by six or fewer acquaintances. And since internet networking has widely expanded our online acquaintances, the six people is lowered to four. Using the ancient way of advertising, word of mouth, this first-degree connection who received the name card is encouraged to extend the relationship to a second. Inspired to increase the connections that one name card can make, or one social networking scene could offer.
- ᱯᱨᱮᱨᱚᱱᱟ
- Like many others, the brand identity is an opportunity for the business to introduce themselves from the very first interaction, for example, by handing out a name card. And for this design studio, they would like to communicate their brand language, through challenging ways of experiencing such traditional communicative tools, name card, flyer, and wrapping paper by amplifying its function and introducing new user experiences.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in July till September 2019, in Taipei.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The info on the card is in a dense paragraph format, presented twice, one upside down on top of another, a perforated line subtly parts the two paragraphs, encouraging the reader to tear apart for a more convenient read. The user is then encouraged to give out the other half of the card. One side of the card shows a full paragraph as if orally making a self introduction, the opposite side is highlighting only the necessary. The flyer is a traditional newsprint form, where as the bubble wrap, versatile for packaging purposes, use the patterned brand name to fill the receiver info.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- © 2019 Studio Unto. All Rights Reserved.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Ming Hsi Chou
Ching Yi Angela Chang - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Image#1: Ming Hsi Chou, creator, 2019, Image#2: Ming Hsi Chou, creator, 2019. Image#3: Ching Yi Chang, creator, 2019. Image#4: Ching Yi Chang, creator, 2019. Image #5: Ming Hsi Chou, 3D artist, 2019.
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
