Anna Kravchenko ᱨᱮᱱᱟᱜ Lada 2050 Primary Function: ᱠᱟᱹᱢᱤ ᱯᱩᱛᱷᱤ ᱫᱚ ᱪᱷᱟᱯᱟ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱪᱷᱟᱯᱟ· 2020
Lada 2050 Primary Function: ᱠᱟᱹᱢᱤ ᱯᱩᱛᱷᱤ
Anna Kravchenko ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Moscow Polytech
ᱪᱷᱟᱯᱟ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#92629 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Lada 2050 Primary Function: ᱠᱟᱹᱢᱤ ᱯᱩᱛᱷᱤ ᱵᱟᱵᱚᱛ ᱛᱮ
Book Text: Lada 2050 ᱢᱮᱱᱛᱮ ᱢᱤᱫ ᱠᱟᱹᱢᱤ ᱯᱩᱛᱷᱤ ᱠᱟᱱᱟ ᱚᱠᱛᱮ ᱵᱷᱟᱵᱤᱥᱛ ᱜᱮᱞᱚᱝ ᱵᱟᱵᱚᱛ ᱢᱤᱫ ᱟᱱᱛᱟᱨᱨᱟᱡᱽ ᱥᱚᱨᱮᱥ ᱪᱮᱛᱟᱱ ᱢᱚᱱᱮ ᱥᱟᱱᱟᱢ ᱠᱚ ᱫᱮᱠᱷᱟᱣ ᱟᱠᱟᱫᱟ ᱾ ᱱᱚᱶᱟ ᱯᱩᱛᱷᱤ ᱨᱮ ᱪᱩᱠᱟᱹᱰ ᱥᱟᱦᱴᱟ ᱠᱚ ᱨᱮᱭᱟᱜ ᱠᱟᱱᱟ ᱒᱖᱔ ᱟᱨ ᱚᱠᱟ ᱨᱮᱭᱟᱜ ᱨᱩᱯ ᱠᱟᱱᱟ ᱒᱖᱕ ᱵᱟᱭ ᱒᱓᱕ ᱢᱤᱞᱤᱢᱤᱴᱚᱨ, ᱟᱨ ᱥᱮᱴᱮᱨᱮ ᱵᱷᱤᱛᱨᱤ ᱯᱷᱞᱮᱯᱥ ᱢᱮᱱᱟᱜᱼᱟ, ᱟᱨ ᱮᱴᱟᱜ ᱠᱚᱶᱚᱨ ᱨᱮ ᱢᱮᱴ ᱞᱚᱢᱤᱱᱮᱥᱚᱱ ᱢᱮᱱᱟᱜᱼᱟ ᱾ ᱢᱤᱫ ᱥᱟᱨᱤ-ᱫᱟᱲᱮ ᱡᱟᱹᱨᱭᱟᱹᱛ (sign system) ᱡᱟᱦᱟᱱ ᱠᱤᱭᱩᱵ ᱠᱷᱚᱱ ᱯᱮ ᱯᱟᱦᱴᱟ ᱨᱮᱭᱟᱜ ᱵᱟᱭ ᱠᱟᱱᱟ, ᱟᱨ ᱱᱚᱶᱟ ᱯᱮ ᱠᱟᱹᱢᱤ ᱮᱴᱠᱮᱴ (design schools) ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱮᱵᱚᱦᱟᱨ ᱠᱟᱱᱟ, ᱚᱱᱟ ᱯᱟᱲᱦᱟᱣ ᱨᱮᱭᱟᱜ ᱨᱮ ᱚᱠᱟ ᱠᱟᱹᱢᱤ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱚᱱᱟᱨᱮ ᱰᱷᱟᱣ ᱮᱢᱟᱭᱟ ᱾ ᱵᱩᱠᱢᱟᱨᱠ ᱦᱟᱴᱴᱮ-ᱦᱮᱰᱚᱝ ᱠᱚ ᱛᱩᱨᱩᱭ ᱰᱷᱟᱨᱟ ᱦᱟᱨᱟ ᱠᱚ ᱛᱟᱲᱟᱭ ᱟᱠᱟᱫᱟ ᱾ ᱥᱠᱮᱴᱪ, ᱪᱤᱛᱟᱹᱨ ᱟᱨ ᱢᱚᱰᱮᱞᱤᱝ ᱚᱠᱛᱚ ᱠᱚ ᱰᱷᱟᱨᱟ ᱛᱮ ᱩᱫᱩᱜᱽ ᱟᱠᱟᱱᱟ ᱾ ᱨᱚᱝ ᱡᱚᱡᱚᱱ ᱚᱱᱟ ᱯᱷᱭᱟᱱᱟᱞᱤᱥᱴ ᱜᱟᱰᱤ ᱢᱚᱰᱮᱞ ᱨᱮᱭᱟᱜ ᱨᱚᱝ ᱠᱚ ᱚᱛᱟᱭ ᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Lada 2050 Primary Function: ᱠᱟᱹᱢᱤ ᱯᱩᱛᱷᱤ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Lada 2050 Primary Function: ᱠᱟᱹᱢᱤ ᱯᱩᱛᱷᱤ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- For presentation at the First Moscow Design Biennale, it was decided to collect the results of the international competition Lada 2050 in ArtBook. The competition was organized in the form of teamwork, and in the ArtBook it was necessary to reveal all the stages of the competition.Thus, a complex of visual identification elements was created. The developed system of elements and color solutions reveals the tasks and design decisions of the Lada 2050 contest.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- ArtBook format is 265x235 mm. inside flaps 235x80 mm. The cover has matte lamination. Number of pages 264. The ArtBook is made up in 2 weeks.
- ᱴᱮᱜ ᱠᱚ
- future vision, mobility, vehicle, artbook, design school, Lada
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- To create navigation, a sign system was proposed. Three sides of the cube in the projection were taken as the basis of the project sign, like the three design schools. These elements formed the basis for the creation of further signs of the navigation system. The primary color was the color of the finalist's vehicle model. To distinguish the participants from 6 teams, valves were proposed as mini content. They include participants, mini-models, team curators and a university. 20 internal titles contain illustrations of the phased process of creating and painting the final vehicle model.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Illustrations and sketches of 35 students were selected and systematized for the artbook. It explanation and preservation a new vision on how a future vehicle could look like. A precision and understandable heading system makes it easy to navigate through the publication. Its an attempt to answer questions that million people think about. How would the world change around us? What are the future technologies and materials? How will they affect the car appearance and the way we use it?
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The main manifest of this project is based on three main
words, that were the basis of all project: future, mobility,
human. The appearance of the ArtBook was influenced by the final model of the vehicle, like sings to navigation system and used color scheme. - ᱯᱨᱮᱨᱚᱱᱟ
- Project Lada 2050 future mobility vision is a new vision from students from 3 design schools together with Lada brand, on how a future vehicle could look like. Its an attempt to answer questions that millions of people think about. How would the world change around us? What are the future technologies and materials? How will they affect the car appearance and the way we use it?
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project began in March 2017 in Moscow and ended in April 2017 in Moscow, and was exhibited at the First Moscow Design Biennale in April 2017. All the machines used in the ArtBook were prepared by students of MAMI, Academy named after Stieglitz and the Finnish University of Design in Lahti. Sponsor and ideological inspirer is Lada brand.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The competition Lada 2050 future vision project was conducted among 35 students from 3 universities. The ArtBook includes a description of the project, huge number of various types of sketches and stages of modeling a conceptual mode of transport. The navigation system has been created for the orientation of ArtBook using signs infographic. Internal bookmark half-title have been added for 6 teams for easier orientation. The last section is dedicated to the finalist model. The color scheme is based on the main color model finalist.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Art Director: Anna Kravchenko
Design Team Leader: Nikita Tereshin
Visualization Team Leader: Maria Kondratieva
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
