Litete Brand Design ᱨᱮᱱᱟᱜ Jingyang Brick Tea ᱪᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2020
Jingyang Brick Tea ᱪᱟ ᱯᱮᱠᱮᱡᱤᱝ
Litete Brand Design ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Litete Brand Design
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#89381 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Jingyang Brick Tea ᱪᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱡᱤᱝᱭᱟᱝ ᱵᱷᱤᱴᱟ ᱪᱟ ᱫᱚ ᱪᱤᱯᱟᱹ ᱟᱠᱟᱱ ᱪᱟ ᱵᱷᱤᱴᱟ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱯᱮᱠᱮᱡ ᱫᱚ ᱑᱐᱐ ᱢᱤᱢᱤ x ᱑᱐᱐ ᱢᱤᱢᱤ x ᱔᱐ ᱢᱤᱢᱤ ᱢᱟᱯ ᱟᱠᱟᱱᱟ ᱟᱨ ᱛᱤ ᱠᱟᱹᱢᱤ ᱪᱟᱶᱞᱮ ᱠᱟᱜᱚᱡ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱡᱚᱞ-ᱫᱟᱜ ᱠᱷᱟᱛᱤᱨ ᱨᱚᱠᱚᱭ ᱠᱟᱱᱟ᱾ ᱥᱟᱡᱟᱣ ᱫᱚ ᱛᱤ ᱛᱮ ᱥᱟᱱ ᱵᱞᱚᱠ ᱪᱷᱟᱯᱟ ᱛᱮ ᱞᱟᱹᱜᱟᱣ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱢᱤᱫ ᱯᱩᱨᱩᱱ ᱪᱤᱱᱤ ᱠᱟᱹᱢᱤ ᱠᱟᱱᱟ᱾ ᱚᱞ-ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱫᱚ ᱦᱩᱰᱤᱧ ᱪᱤᱝ ᱢᱟᱸᱡᱷᱤ ᱡᱩᱜ ᱨᱮᱭᱟᱜ ᱵᱮᱯᱟᱹᱨᱤ ᱡᱤᱭᱚᱱ ᱟᱨ ᱡᱟᱭᱜᱟ ᱨᱮᱭᱟᱜ ᱨᱤᱛ ᱠᱚ ᱩᱫᱩᱜᱟ, ᱟᱨ ᱱᱚᱶᱟ ᱨᱮ ᱯᱮ ᱜᱚᱴᱮᱱ ᱯᱩᱨᱩᱱ ᱪᱤᱱᱤ ᱨᱚᱝ ᱠᱚ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱞᱟᱛᱟᱨ ᱫᱚ ᱠᱟᱜᱚᱡ ᱞᱮᱵᱮᱞ ᱛᱮ ᱦᱟ�«ᱰᱟ ᱟᱠᱟᱱᱟ᱾ ᱢᱤᱫ ᱯᱩᱭᱟᱹᱲ ᱵᱟᱹᱨᱩᱲ ᱜᱟᱸᱴᱷ ᱫᱚ ᱯᱮᱠᱮᱡ ᱠᱟᱛᱮ ᱟᱨ ᱵᱷᱚᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱛᱚᱞᱟ ᱞᱮᱠᱟ ᱦᱚᱸ ᱠᱟᱹᱢᱤᱭᱟᱭ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Jingyang Brick Tea ᱪᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Jingyang Brick Tea ᱪᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The uniqueness of this package is that we use traditional Chinese engraving technology. The craftsman is hand-carved and has a more traditional feel. The packaging material is made of hand-made rice paper, which is environmentally friendly and moisture-proof.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- 100 mm x 100 mm x 40 mm
- ᱴᱮᱜ ᱠᱚ
- Engraving,Tea Packaging,Packaging design
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The final implementation of the packaging will use handmade rice paper and wood-block prints for inscription rubbing, which can promote the inheritance of China’s intangible cultural heritage. In addition, in order to reflect the packaging's original appearance and environment-friendly, its rubbing pigment, bonding glue and bundled straw ropes will all be made with natural materials. This design will also use portable straw rope to replace the original handles in order to save resources. Finally, local women will hand-package and decorate the tea bricks, which can solve their problem of a need for employment and will also stimulate economic growth.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- In the process of packaging design, in order to conform to the traditional Chinese design style, the packaging materials should be selected to consider the moisture-proof and insect-proof properties of the packaging, and finally the rice paper was selected. Decoration did not choose digital printing, but the choice of China's intangible cultural heritage block printing. Although this craft has been protected by the state, it has not been widely spread, and it has experienced many difficulties in the process of searching for intangible cultural heritage inheritors. The entire packaging process is hand-made and the size difference is created by hand, which is one of the difficulties in the packaging process. Not only that, the adhesives made from the leaves are environmentally friendly and harmless.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Jingyang Brick Tea has a history of more than 600 years. It was also known as ‘Black Gold' on the ancient Silk Road. Due to regional economic underdevelopment and a lack of brand awareness, it faces difficulties with sales and communication. This time, the local tea merchants are jointly engaged in brand packaging of Jingyang Brick Tea to solve the above problems of local tea merchants and tea farmers.
- ᱯᱨᱮᱨᱚᱱᱟ
- The design concept reflects the late Qing Dynasty merchant culture and local customs. The various of life such as merchants riding horses around downtown and countryside, vendors selling the local snacks, folk artists performing Chinese operas, students preparing for exam, mother and kids.Line drawing techniques and tea receipts that circulated during the late Qing Dynasty will be used to seal the bottom of the brick tea. The design uses three Chinese traditional colors on different packaging.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in May 2018 in TianJin and finished in February 2019 in TianJin, and was officially launched for sale in March 2019.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- In this product, the sealing method adopts the traditional Chinese ancient rope knot to prevent the goods from being scattered during transportation, and is also convenient for consumers to open and carry.The bottom is sealed by sticking labels, which is more traditional in Chinese style.The materials used are naturally environmentally friendly.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- Copyrights belong to Langcer Lee, 2019.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Creative Director:Langcer Lee
Designers:Yang Jie
Designers:Guo LinWei
Designers:Riso Guo
Designers:Limo Pan
Illustrator:Zhang Fan
Photographer:Jiang Tao - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- #1: Photographer Jiang Tao，Jingyang Brick Tea，2018
#2: Photographer Jiang Tao，Jingyang Brick Tea，2018
#3: Photographer Jiang Tao，Jingyang Brick Tea，2018
#4: Photographer Jiang Tao，Jingyang Brick Tea，2018
ᱥᱯᱚᱱᱥᱚᱨᱰ
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
