Pica Packaging Design Lab ᱨᱮᱱᱟᱜ Beautiful Life ᱯᱟᱴᱟᱢ ᱡᱤᱱᱤᱥ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2020
Beautiful Life ᱯᱟᱴᱟᱢ ᱡᱤᱱᱤᱥ
Pica Packaging Design Lab ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Beijing Lvsan Chemistry Co.Ltd.
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#89378 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Beautiful Life ᱯᱟᱴᱟᱢ ᱡᱤᱱᱤᱥ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱵᱤᱭᱩᱴᱤᱯᱩᱞ ᱞᱟᱭᱡ ᱦᱚᱸ ᱪᱤᱱ ᱨᱮ ᱠᱷᱮᱨᱚᱜ ᱦᱚᱸ ᱡᱤᱱᱤᱥ ᱟᱨ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱠᱟ ᱯᱟᱴᱟᱢ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ। ᱡᱤᱱᱤᱥ ᱠᱚ ᱨᱮᱭᱟᱜ ᱯᱟᱴᱟᱢ ᱵᱟᱵᱚᱛ ᱠᱚᱭᱟᱜ ᱯᱚᱱᱚᱛ ᱠᱟᱱᱟ ᱠᱟᱴᱴᱷᱚᱨ, ᱚᱱᱟ ᱞᱟᱹᱜᱤᱫ ᱵᱟᱡᱟᱨ ᱨᱮᱭᱟᱜ ᱡᱚᱛᱚ ᱡᱤᱱᱤᱥ ᱵᱟᱛᱟᱣ ᱮᱠᱠᱟᱛ ᱦᱚᱸ ᱧᱮᱞ ᱠᱟᱱᱟ। ᱵᱤᱭᱩᱴᱤᱯᱩᱞ ᱞᱟᱭᱡ ᱨᱮ ᱠᱮᱴᱮᱞᱤᱜᱨᱟᱯᱷᱤᱠ ᱞᱚᱜᱚ, ᱯᱤᱸᱡ ᱵᱟᱦᱟ ᱟᱨ ᱡᱟᱦᱟᱱ ᱪᱤᱱ ᱪᱤᱛᱟᱨ ᱠᱷᱚᱱ ᱮᱢ ᱚᱠᱟ ᱚᱲᱟᱜ ᱡᱤᱱᱤᱥ ᱵᱮᱵᱷᱚᱨ ᱮᱢ ᱟᱠᱟᱱᱟ। ᱡᱟᱦᱟᱸ ᱠᱷᱩᱞᱟ ᱦᱚᱸ ᱛᱟᱦᱮᱸ ᱠᱟᱱᱟ, ᱚᱱᱟ ᱛᱟᱸᱡᱚᱢ ᱟᱨ ᱠᱷᱚᱲᱚ ᱨᱩᱯᱚᱸ ᱨᱮ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱱᱟᱜ ᱡᱟᱛᱤᱭᱟᱹᱨ ᱚᱱᱚᱞᱤᱭᱟᱹ ᱠᱟᱱᱟ ᱮᱠᱟᱨᱮ ᱦᱮᱡ। ᱴᱤᱱ ᱠᱮᱱ ᱛᱮ ᱟᱴ ᱨᱚᱞᱟᱡ ᱪᱚᱯᱟᱣ ᱟᱠᱟᱫ ᱠᱟᱱᱟ, ᱟᱨ ᱠᱟᱜᱚᱡ ᱵᱚᱠᱥ ᱪᱮᱛᱟᱱ ᱟᱨ ᱯᱚᱦᱤᱞᱟᱣ ᱮᱢ ᱟᱠᱟᱱᱟ। ᱴᱤᱱ ᱠᱮᱱ ᱨᱮ ᱵᱚᱸ ᱵᱮᱲᱮᱸ ᱟᱠᱚᱸᱨᱟᱣ ᱠᱟᱱᱟ ᱟᱨ ᱰᱚᱦᱲᱟ ᱟᱨ ᱟᱨ ᱠᱟᱛᱮ ᱵᱮᱵᱷᱚᱨ ᱠᱟᱛᱮ ᱛᱟᱦᱮᱸ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ। ᱮᱴᱠᱟᱱ ᱚᱦᱮᱫ ᱚᱛᱟᱭ ᱠᱚᱴᱷᱟ ᱛᱟᱦᱮᱸ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ, ᱡᱟᱦᱟᱸ ᱦᱚᱲᱚᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱴᱷᱮᱫᱟᱜ ᱠᱟᱴᱮ ᱠᱟᱴᱮ ᱠᱷᱩᱞᱟᱢ ᱠᱚ ᱦᱚᱲᱚᱠᱚ ᱵᱟᱵᱚᱛ ᱚᱱᱮ ᱠᱚᱸ।
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Beautiful Life ᱯᱟᱴᱟᱢ ᱡᱤᱱᱤᱥ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Beautiful Life ᱯᱟᱴᱟᱢ ᱡᱤᱱᱤᱥ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The design team create a vintage-like brand. The logo takes the core idea of Chinese calligraphy, the peach flowers and the old lady come from ancient Chinese painting, the open window is a bat shape which in Chinese culture a symbol of blessing. These elements present customers a picture of traditional Chinese culture and the good old wish of happiness. The team also design a split bags in addition for preservation purposes, and the one-more package will deliver a safer and cleaner user experience.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Tin can: 75mm diameter * 83mm height
Paper box: 76mm width *76mm length *84mm height - ᱴᱮᱜ ᱠᱚ
- Packaging, China, Culture, Daily chemicals, Household, Mothball
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- 8-color tinplate printing
Carving on paper
Gilding over paper - ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The first challenge is tight regulation by government. The team have to put "Paradichlorobenzene" and low-toxic icon on the center front which is more identifiable than the brand. The team changed the font weight to emphasize the brand. The second challenge is from the client that they think the tin can package is like a candy box and kids may eat the pills mistakenly. The team design a hidden lid beneath the top lid, which is rarely impossible for kids to open but adult can open it easily.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The quest is to upgrade the existing package. The old version is known for its low price and the competition in its existing market is fierce. After a cross-region survey the team figure out that most consumers are price-insensitive as the product is infrequently used, and it would volatilize easily. In view of this condition, the team decide to change the position of the product from a chemical pesticide into an beneficial ornament - the team assume customers would keep the tin can in their cabinet for a long time, and can be reused. The new package helps client expand the market.
- ᱯᱨᱮᱨᱚᱱᱟ
- Mothballs in China are classified into low-toxic chemical, which means the packaging needs to obey several restrictive terms announced by Agricultural Department. These restrictions lead to a market that almost every brand looks alike, thus the team's first mission is to make it looks different. after analyzing the competitors, the team find that brand recognition is the fatal factor for the mothball market. The team create a calligraphic logo, and the decorating elements are taken from ancient painting.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in January 2019 in Beijing and finished in April 2019 in Beijing.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The Chinese name of Beautiful Life is "香生记", which means a lively color brings forth fragrance. As the odor of mothball may not be accepted by all the people, the team work changed the package from plastic bags into tin cans to seal it. The team also asked its client to change the perfume into more traditional and natural ones.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Creative Director: Shuwei Qi
Art Director: Yeqiu Liu
Typographer: Qianqian Jiang
3D designer: Rijiang Wang
Photographer: Zhenzhou Liang
Account Executive: Yue Zhu - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Shuwei Qi and Rijiang Wang, 2019.
ᱥᱯᱚᱱᱥᱚᱨᱰ
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