Seethink ᱨᱮᱱᱟᱜ Go Training Institution Branding ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2020
Go Training Institution Branding
Seethink ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Seethink
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#89233 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Go Training Institution Branding ᱵᱟᱵᱚᱛ ᱛᱮ
ᱜᱚ ᱴᱨᱮᱱᱤᱝ ᱤᱱᱥᱴᱤᱴᱭᱩᱥᱚᱱ ᱮᱱᱟ ᱮᱴᱟᱜ ᱦᱚᱲ ᱪᱤᱱᱦᱟᱹ ᱨᱮᱭᱟᱜ ᱵᱳᱨᱰ ᱜᱮᱢ ᱜᱚ ᱥᱮᱢᱲᱟᱣ ᱡᱟᱦᱟᱸ ᱮᱴᱟᱜ ᱥᱠᱩᱞ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱮᱱᱟ ᱮᱱᱟ ᱮᱠᱨᱟ ᱦᱩᱭᱮᱱ ᱚᱠᱟᱛᱚ ᱡᱳᱛᱚ ᱨᱮᱭᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱹᱢᱤ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱨᱮ ᱡᱚᱛᱚ ᱟᱨ ᱮᱠᱟᱱ ᱨᱩᱠᱷ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭᱮᱱᱟ, ᱡᱟᱦᱟᱸ ᱮᱱᱟ ᱨᱮᱭᱟᱜ ᱥᱚᱸᱥᱠᱟᱨ ᱨᱮ ᱢᱮᱱᱟᱜ ᱥᱚᱢᱟᱵᱚᱛᱟᱹᱨ ᱨᱮ ᱨᱮᱞᱟᱴᱮᱰ ᱮᱢᱟ ᱮᱠᱛᱟ ᱡᱳᱛᱚ ᱰᱤᱡᱟᱭᱤᱱ ᱪᱤᱱᱛᱟ ᱠᱟᱱᱟ ᱾ ᱠᱷᱟᱲᱤ ᱟᱨ ᱠᱩᱪᱤ ᱨᱮ ᱛᱮᱦᱮᱱ ᱟᱹᱰᱤ ᱦᱟᱹᱛᱤᱭᱟᱲ ᱪᱟᱞᱟᱵ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱮᱱᱟ ᱮᱢ ᱜᱮᱥᱴᱚᱨ ᱥᱟᱞᱟᱨᱮ ᱡᱩᱲᱟᱣ ᱟᱠᱟᱱᱟ ᱾ ᱦᱟᱹᱛᱤᱭᱟᱲ ᱮᱞᱤᱢᱮᱸᱴ ᱠᱚ ᱱᱤᱛᱚᱜ ᱟᱨ ᱡᱟᱦᱟᱱ ᱠᱚ ᱰᱚᱲᱟᱜ ᱠᱚ ᱥᱟᱞᱟᱨᱮ ᱡᱩᱲᱟᱣ ᱮᱱᱟ, ᱡᱟᱦᱟᱸ ᱠᱚᱲᱟ-ᱠᱩᱲᱤ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱡᱟᱹᱪ ᱠᱟᱱᱟ ᱾ ᱪᱷᱟᱯᱟᱣ ᱚᱠᱟᱛᱚ ᱨᱮ ᱱᱟᱢ ᱠᱟᱰ, ᱚᱞ ᱚᱴᱚᱨ ᱟᱨ ᱥᱤᱠᱷᱞᱟᱣ ᱠᱟᱰ ᱠᱚ ᱢᱮᱱᱟᱜᱼᱟ, ᱡᱟᱦᱟᱱ ᱠᱚ ᱰᱤᱡᱤᱴᱟᱞ ᱪᱷᱟᱯᱟ ᱟᱨ ᱞᱮᱡᱚᱨ ᱮᱱᱜᱨᱮᱵᱷᱤᱝ ᱪᱮᱛᱟᱱ ᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱠᱟᱹᱢᱤ ᱨᱮᱭᱟᱜ ᱩᱫᱮᱥ ᱪᱤᱱᱦᱟᱹ ᱥᱚᱸᱥᱠᱟᱨ ᱠᱚ ᱫᱮᱠᱷᱟᱣ ᱠᱟᱛᱮ ᱯᱨᱚᱪᱟᱨ ᱮᱢ ᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Go Training Institution Branding ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Go Training Institution Branding ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- This is branding design for Eastart which is a training institution of Chinese Go.Designers did visual identity system for it to make promotion of the Chinese traditional culture and establish links between kids who are interested in Go and this intellectual culture. Besides, the combination of traditional elements and contemporary young elements is also a highlight point.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Name card: 50mmx90mm
Writing paper: 210mmx297mm
Teaching card: 50mmx60mm - ᱴᱮᱜ ᱠᱚ
- Branding, Visual Identity, Chinese Culture, Graphic, Logo, Children Training
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Digital printing, Laser engraving etc.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Finding the balance between traditional serious elements and modern young style to be suitable for children.
Promoting Chinese culture via visual language in a special and easy way. - ᱜᱚᱵᱮᱥᱚᱱᱟ
- Inspirational research was conducted through discussions and interviews with clients and designers in Seethink.
- ᱯᱨᱮᱨᱚᱱᱟ
- 1.The culture of Chinese Go is similar with Yinyang. That reminds designers of Shigeo Fukuda who is best at positive and negative shapes.
2.The gesture of playing Go is relevant to that of Buddhism which is always showed with Baimiao, a kind of Chinese art with line drawing in traditional ink and brush style. Therefore, the two elements were combined. - ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in March 2019 in Taiyuan and finished in July 2019, and the inaugural ceremony was in 1st, July.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The institution is a good place to see the achievement and feel the atmosphere.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- There are no patents or copyrights in force at the moment.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Zhu Ming
Du Yanting
Liu Xinyu
Sui Guowen
Wu Jiang
Wang Zhuhui
Qi Hao - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Creative Director/ Zhu Ming, Designer/Du Yanting, Liu Xinyu, Li Yuning, Wang Zhuhui，Illustrator/Wu Jiang
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
