Xiaomi ᱨᱮᱱᱟᱜ Mi Bluetooth Headset Mini ᱦᱮᱰᱥᱮᱴ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2020
Mi Bluetooth Headset Mini ᱦᱮᱰᱥᱮᱴ ᱯᱮᱠᱮᱡᱤᱝ
Xiaomi ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Xiaomi
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#89158 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Mi Bluetooth Headset Mini ᱦᱮᱰᱥᱮᱴ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱢᱤ ᱵᱞᱩᱴᱩᱛᱷ ᱦᱮᱰᱥᱮᱴ ᱢᱤᱱᱤ ᱫᱚ ᱢᱤᱫᱴᱟᱝ ᱦᱩᱰᱤᱧ ᱠᱷᱮᱞᱟ ᱦᱮᱰᱥᱮᱴ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱ ᱯᱮᱠᱮᱡᱤᱝ ᱠᱟᱱᱟ ᱾ ᱦᱮᱰᱥᱮᱴ ᱨᱮᱭᱟᱜ ᱠᱚᱴᱟ ᱫᱚ ᱠᱟᱹᱴᱤᱡ ᱚᱠᱛᱚ ᱟᱨ ᱢᱤᱫᱴᱟᱝ ᱜᱟᱞᱟᱝ ᱵᱩᱛᱟᱢ ᱮᱢ ᱟᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱱᱟᱹᱢᱤ ᱨᱟᱲᱤᱭᱟᱹ ᱠᱚᱣᱟᱜ ᱪᱤᱛᱟᱹᱨ ᱵᱮᱚᱦᱟᱨᱟ, ᱚᱱᱟᱛᱮ ᱚᱶᱟᱞ ᱠᱚᱴᱟ ᱫᱚ ᱵᱚᱦᱚᱜ ᱞᱮᱠᱟ ᱟᱨ ᱵᱩᱛᱟᱢ ᱫᱚ ᱦᱟᱸᱰᱮ ᱟᱠᱟᱱ ᱢᱚᱪᱟ ᱞᱮᱠᱟ ᱧᱮᱞᱚᱜᱼᱟ ᱾ ᱱᱚᱶᱟ ᱨᱮᱭᱟᱜ ᱯᱷᱚᱞ ᱫᱚ ᱢᱤᱫᱴᱟᱝ ᱨᱟᱲᱤᱭᱟᱹ ᱟᱨ ᱵᱟᱝ ᱠᱚᱱᱰᱟᱠᱴᱚᱨ ᱞᱮᱠᱟ ᱩᱫᱩᱜᱼᱟ, ᱟᱨ ᱢᱤᱫᱴᱟᱝ ᱥᱚᱦᱚᱡ ᱡᱤᱱᱤᱥ ᱨᱮ ᱪᱤᱱᱦᱟᱹ ᱮᱢᱟᱜᱼᱟ ᱾ ᱢᱤᱫᱴᱟᱝ ᱯᱤᱤᱴᱤ ᱴᱨᱮ ᱫᱚ ᱦᱮᱰᱥᱮᱴ ᱟᱨ ᱠᱚᱱᱴᱨᱳᱞᱚᱨ ᱫᱚ ᱟᱭᱟᱨ ᱨᱮ ᱛᱟᱦᱮᱸ ᱠᱟᱜᱼᱟ, ᱟᱨ ᱛᱟᱨ ᱠᱚ ᱫᱚ ᱩᱠᱩ ᱛᱟᱦᱮᱸᱱᱟ ᱾ ᱢᱤᱫᱴᱟᱝ ᱠᱟᱹᱜᱡ ᱨᱮᱭᱟᱜ ᱰᱷᱟᱠᱱᱤ ᱫᱚ ᱜᱟᱶᱛᱟ ᱫᱚ ᱡᱚᱛᱚᱱ ᱫᱚᱦᱚᱭᱟ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱑᱘ ᱠᱷᱚᱱ ᱒᱙ ᱥᱮᱨᱢᱟ ᱛᱟᱞᱟ ᱨᱮᱱ ᱵᱮᱶᱦᱟᱨᱤᱭᱟᱹ ᱠᱚᱣᱟᱜ ᱢᱚᱱ ᱛᱟᱱ ᱞᱟᱹᱜᱤᱫ ᱩᱫᱮᱥ ᱫᱚᱦᱚ ᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Mi Bluetooth Headset Mini ᱦᱮᱰᱥᱮᱴ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Mi Bluetooth Headset Mini ᱦᱮᱰᱥᱮᱴ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The design of the product is quite minimalistic, with only a circular button on the shell. To make it more interesting, the design use images of famous musicians in the packaging, contributing to a personification of the product: the oval shape becomes the head, and the button becomes an open mouth. This creates the image of a composer passionately singing or vigorously conducting an orchestra, giving voice to an otherwise low-profile product, at the same time highlighting its design element.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- dimension: height 79mm, Length 110mm, width 28mm
- ᱴᱮᱜ ᱠᱚ
- Handset, electronic, packaging, colorful, musician
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The visual design require to hide the wires, only leave the headset and controller out. Therefore the packaging structure design must consider how to hide the wires and still keep the whole packaging structure solidly. By using PET tray inside and a paper cover outside, the front of the packaging only shows the handset and controller.
material: Paper, PET - ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- As the target audiences are 18 to 29 year-olds, the design should make the products most close to the trendy of young's culture.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Mi Bluetooth headset is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 10 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the design task to add some attractive elements to its packaging and make it outstanding from the shelves.
- ᱯᱨᱮᱨᱚᱱᱟ
- In current China, the young generation has a rage for animation, comics, and games. They spontaneously create a lot of trending content that personified objects into lively characters. To make this low-profit product easier to approach the young generation, our design strategy is to imbue a product with personality and to visually personify the product.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in April 2018 and finished in April 2019 in Beijing, China
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The design of the product is quite minimalistic, with only a circular button on the shell.
To make it more interesting, designers use images of famous musicians in the packaging, contributing to a personification of the product: the oval shape becomes the head, and the button becomes an open mouth. This creates the image of a composer passionately singing or vigorously conducting an orchestra, giving voice to an otherwise low-profile product, at the same time highlighting its design element. - ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- Copyrights belong to Xiaomi, 2019
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Design director: Lu Chen
Packaging Designer: Yan Ni
Packaging structure design: Zhizhuang Song - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Image #1:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
ᱥᱯᱚᱱᱥᱚᱨᱰ
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ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
