Haley Tebo ᱨᱮᱱᱟᱜ Changing Perspectives Environmental Typography ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2020
Changing Perspectives Environmental Typography
Haley Tebo ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Haley Tebo
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#87839 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Changing Perspectives Environmental Typography ᱵᱟᱵᱚᱛ ᱛᱮ
ᱪᱟᱸᱡᱤᱝ ᱯᱚᱨᱥᱯᱮᱠᱴᱤᱵᱷ ᱯᱟᱹᱨᱥᱤ ᱡᱟᱦᱟᱸ ᱡᱩᱞᱩᱢ ᱪᱮᱛᱟᱱᱟᱭ ᱮᱢ ᱠᱟᱱᱟ ᱢᱤᱫ ᱮᱴᱟ ᱟᱹᱨᱴ ᱵᱤᱞᱰᱤᱝ ᱨᱮᱭᱟᱜ ᱠᱟᱸᱪ ᱯᱟᱱᱮᱞ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ। ᱚᱱᱚᱞ ᱠᱚ ᱨᱮᱭᱟᱜ ᱨᱩᱯ ᱠᱚ ᱯᱷᱨᱚᱥᱴᱮᱰ ᱵᱟᱭᱱᱟᱭᱞ ᱠᱷᱚᱱ ᱠᱟᱴᱚᱜ ᱠᱟᱱᱟ ᱟᱨ ᱦᱚᱲ ᱠᱚ ᱡᱟᱦᱟᱸ ᱞᱮᱠᱟ ᱦᱟᱴᱤᱧᱚᱜ ᱪᱟᱹᱞᱟᱜ ᱟᱠᱟᱱᱟ, ᱚᱱᱟ ᱞᱮᱠᱟ ᱛᱮ ᱢᱤᱫ ᱯᱟᱲᱦᱟᱣ ᱦᱚᱸ ᱡᱚᱠᱷᱟ ᱥᱟᱶᱛᱮ ᱡᱩᱲᱟᱹᱣ ᱟᱠᱟᱱᱟ। ᱥᱟᱸᱫᱮᱥ ᱫᱚ ᱵᱟᱨ ᱮ ᱫᱤᱥᱚᱢ ᱠᱷᱚᱱ ᱦᱟᱹᱴᱤᱡ ᱫᱟᱲᱮᱭᱟᱜ ᱠᱟᱱᱟ, ᱚᱱᱟ ᱞᱮᱠᱟ ᱛᱮ ᱧᱮᱞ ᱦᱚᱲ ᱠᱚ ᱛᱷᱚᱢᱠᱟ ᱠᱟᱱᱟ ᱟᱨ ᱚᱱᱟ ᱚᱱᱚᱞ ᱚᱲᱟᱜ ᱟᱜᱟᱢ ᱞᱟᱹᱜᱤᱫ ᱪᱟᱞᱟᱜ ᱠᱟᱱᱟ। ᱢᱤᱫ ᱢᱤᱫ ᱚᱱᱚᱞ ᱨᱩᱯ ᱫᱚ ᱟᱡᱟᱜ ᱢᱤᱫ ᱠᱷᱚᱱ ᱵᱟᱨ ᱯᱷᱩᱴ ᱩᱥᱟᱹᱨ ᱨᱮᱭᱟᱜ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱧᱮᱞ ᱦᱚᱲ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱫᱩᱨ ᱨᱮᱭᱟᱜ ᱟᱭᱢᱟᱹ ᱛᱮ ᱵᱚᱫᱚᱞ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ। ᱯᱟᱱᱮᱞ ᱠᱚ ᱨᱮ ᱪᱮᱛᱟᱱ ᱪᱟᱞᱟᱜ ᱠᱟᱛᱮ ᱚᱱᱚᱞ ᱨᱩᱯ ᱠᱚ ᱫᱚ ᱪᱷᱟᱭᱟᱹ ᱟᱨ ᱯᱚᱴᱚᱛᱮ ᱫᱩᱦᱚᱨᱟᱣ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ। ᱮᱦᱚᱵ ᱫᱚ ᱠᱮᱢᱯᱟᱥ ᱨᱮᱭᱟᱜ ᱦᱚᱲ ᱠᱚ ᱥᱮᱫ ᱛᱟᱭᱯᱚᱜᱨᱟᱯᱷᱤ ᱥᱟᱶᱛᱮ ᱡᱩᱲᱟᱹᱣ ᱞᱟᱹᱜᱤᱫ ᱦᱟᱹᱴᱤᱡ ᱠᱟᱱᱟ ᱟᱨ ᱟᱹᱛᱚᱨ ᱠᱟᱱᱟ।
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Changing Perspectives Environmental Typography ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Changing Perspectives Environmental Typography ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- This interactive installation compels the viewer to move in such a way to view the piece differently. As people walk by, the shapes align to form a message, which can be read walking from either direction. Installed on an art building at a university, the piece can be viewed from inside the gallery or across campus and draw people to it. The lighting also reflects the shapes of the typography in the form of shadows and reflections.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Each letter of the design is approximately 1-2 feet tall, varying with distance from the viewer.
- ᱴᱮᱜ ᱠᱚ
- Environmental typography, interaction design, user experience, typography, graphic design,
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Adobe software was used to create slides that were then projected onto the building. The projector was placed on a ladder at eye-height so it would be convenient for onlookers walking by to read. The shapes were traced with china marker then covered with frosted vinyl and cut out.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- After choosing an approved concept, we addressed the installation process. We could digitally cut out the letters, but they might not align correctly, or we could project it so the alignment was perfect, but would have to cut them by hand. After taping up a to-scale proof of the estimated warp we decided to project the letters because they did not align in the proof. The projection then needed to be done at night and required ladders, multiple extension cords, and for the fountain to be drained.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Researching existing projects inspired aspects of this design but also allowed it to be unique. Scouting local areas to find an optimal environment for the typography, we chose to install on campus for convenience and because of having a strong concept for the space, which included a well thought-out quote that could be read from either direction. The area was measured so a digital mockup could be done to scale. The design was very well received as people complimented it as it was being installed.
- ᱯᱨᱮᱨᱚᱱᱟ
- Inspired by environmental typography installations that use perspective in a way that the words can only be read from one spot, we wanted to bring this somewhere where a lot of people could interact with typography. We were inspired by the potential we saw in the fountain in front of the our university's art building and the vertical glass panels above it. We used the dimensions of these panels to inform the choice of Helvetica Condensed and people walking from both directions to choose the quote.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- Research for this project started in late April 2019. Installation lasted for two weeks in May 2019.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- This installation is unique because it is put into movement as the viewer walks by, compelling them to pause and align themselves with the piece in order to read it. The space builds anticipation as the viewer must move themselves to read the next half of the message. The typography tells a story that parallels the environment it is in, achieving mutual enhancement of the design and the environment.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Angeli Leong
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Image #1 : Professor Wade Lough, 2019
Image #2 : Professor Wade Lough, 2019
Video Credits : Angeli Leong
Quote used is by Wayne Dyer
ᱥᱯᱚᱱᱥᱚᱨᱰ
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
