ᱵᱤᱥᱚᱭ ᱨᱮ ᱪᱟᱞᱟᱜ ᱢᱮ
Li Zuo ᱨᱮᱱᱟᱜ The Soul of Maotai Flavour Wu Primary Function: ᱟᱨᱟᱠ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ

Li Zuo ᱨᱮᱱᱟᱜ The Soul of Maotai Flavour Wu Primary Function: ᱟᱨᱟᱠ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾


ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2020

The Soul of Maotai Flavour Wu Primary Function: ᱟᱨᱟᱠ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ

Li Zuo ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: Wendao WD Creativity

ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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#86639 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

The Soul of Maotai Flavour Wu Primary Function: ᱟᱨᱟᱠ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ

Book Text: ᱶᱩ ᱫᱚ ᱢᱤᱫ ᱩᱪ ᱫᱟᱨᱟ ᱢᱟᱣᱛᱟᱭ ᱥᱟᱣᱟᱫ ᱟᱨᱟᱠ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱾ ᱵᱚᱛᱚᱞ ᱫᱚ ᱫᱟᱜ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱴᱚᱯᱟ ᱞᱮᱠᱟ ᱟᱠᱟᱱᱟ, ᱚᱱᱟ ᱛᱮ ᱵᱷᱤᱛᱨᱤ ᱨᱮᱱᱟᱜ ᱟᱨᱟᱠ ᱫᱚ ᱢᱤᱫ ᱥᱟᱯᱷᱟ ᱡᱟᱛ ᱠᱟᱱᱟ ᱢᱮᱱᱛᱮ ᱩᱫᱩᱜ ᱮᱫᱟ ᱾ ᱠᱟᱺᱪ ᱨᱮᱱᱟᱜ ᱪᱮᱛᱟᱱ ᱫᱚ ᱜᱞᱮᱡ ᱟᱠᱟᱱᱟ ᱟᱨ ᱞᱳᱜᱳ ᱫᱚ ᱥᱳᱱᱟ ᱛᱮ ᱢᱟᱸᱡᱷᱤ ᱟᱠᱟᱱᱟ ᱾ ᱵᱟᱦᱨᱮᱱᱟᱜ ᱵᱟᱠᱥᱟ ᱫᱚ ᱫᱟᱜ ᱨᱮᱱᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱛᱮ ᱠᱷᱚᱫᱟᱭ ᱟᱠᱟᱱ ᱛᱤᱡᱩ ᱥᱟᱦᱴᱟ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱚᱱᱟ ᱫᱚ ᱵᱚᱛᱚᱞ ᱨᱮᱱᱟᱜ ᱨᱩᱯ ᱥᱟᱶ ᱢᱮᱞ ᱠᱷᱟᱛᱮᱫᱟ ᱟᱨ ᱫᱚᱦᱲᱟ ᱵᱮᱵᱷᱟᱨ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ ᱾ ᱛᱮᱭᱟᱨ ᱨᱮᱭᱟᱜ ᱚᱠᱛᱚ ᱫᱚ ᱥᱟᱦᱴᱟ ᱛᱮ ᱠᱷᱚᱫᱟᱭ ᱟᱠᱟᱱ ᱠᱟᱺᱪ ᱢᱳᱞᱰ ᱵᱮᱵᱷᱟᱨ ᱠᱟᱱᱟ ᱾ ᱯᱩᱨᱟᱹᱣ ᱥᱮᱴ ᱫᱚ ᱒᱖᱐ ᱢᱤᱢᱤ ᱚᱥᱟᱨ, ᱑᱔᱐ ᱢᱤᱢᱤ ᱢᱩᱴᱷᱟᱹᱬ ᱟᱨ ᱓᱐᱐ ᱢᱤᱢᱤ ᱩᱪᱟᱹᱬ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱤᱨᱤᱬᱤᱡ ᱠᱚᱠ ᱟᱨᱟᱠ ᱨᱮᱱᱟᱜ ᱜᱩᱬ ᱵᱩᱡᱷᱟᱹᱣ ᱨᱮ ᱜᱚᱲᱚ ᱮᱢᱚᱜᱼᱟ ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

The Soul of Maotai Flavour Wu Primary Function: ᱟᱨᱟᱠ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ The Soul of Maotai Flavour Wu Primary Function: ᱟᱨᱟᱠ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
Moutai flavored soul "Wu" (understanding) series, product positioning luxury goods, each bottle of wine is the essence of refining the essence, the design award takes the shape of water droplets as the appearance, the glass is used for baking flowers, the outer box uses natural wood, water pattern The shape melts into it, representing a good visual perception of the understanding of the wine. Let consumers understand the essence of the product.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
260 mm wide, 140 mm deep and 300 mm high
ᱴᱮᱜ ᱠᱚ
Maotai , Maotai Bottles, Emotional Water, Packaging Design
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
Wood carved glass mold
ᱜᱚᱵᱮᱥᱚᱱᱟ
To study the water form deduced by wood and to develop water drop bottles by glass
ᱯᱨᱮᱨᱚᱱᱟ
The soul of Maotai-flavour Packaging Design Description of the series of “Wu”(Understanding):
The difference between Maotai flavour liquor and other distilled liquor is that it has a complicated brewing technique. It has been brewed for 1 year, 2 times for putting grains, 9 times for cooking, 8 times for fermentation, 7 times for taking liquor, and 5 years for storage. And then the bartender blends 7 rounds of the liquor, especially the process of blending is the combination of technology and art. The soul of Maotai-flavour is the high-end product of this type, the luxury of the liquor, and the bartender's understanding of Maotai flavour liquor,and it refines the essence of Maotai flavour liquor. The design uses the liquor drop as the bottle shape, meaning the soul of Maotai flavour is the drop of the essence of the Maotai flavor liquor, the bottle body is sprayed the glaze on it's glass, the logo is gilded, and the outer box is made of precious wood with the grain of water, which can be recycled, and it is an echo to the bottle shape.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
The project started in Guangzhou in November 2018, completed in Guangzhou in February 2019, and was listed in Guizhou in May 2019.
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
Creative:lizuo Design:lizuo

ᱥᱯᱚᱱᱥᱚᱨᱰ

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ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾

ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱢᱟᱨᱟᱝ ᱪᱤᱱᱦᱟᱹ ᱦᱟᱛᱟᱣ ᱞᱟᱹᱠᱛᱤᱭᱟᱜᱼᱟ

A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱫᱚ ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱞᱟᱜᱤᱫ ᱢᱤᱫ ᱟᱱᱛᱚᱨᱡᱟᱛᱤᱭ, ᱡᱩᱨᱤ ᱵᱤᱪᱟᱨ ᱠᱟᱱ ᱢᱟᱱ ᱠᱟᱱᱟ᱾ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱨᱮ ᱵᱷᱟᱜ ᱞᱮ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ ᱞᱟᱜᱤᱫ ᱡᱚᱜᱽᱭᱟᱛᱟ ᱨᱮᱱᱟᱜ ᱪᱤᱱᱦᱟᱹ, ᱱᱟᱢ, ᱢᱟᱱ ᱟᱨ ᱯᱨᱪᱟᱨ ᱧᱟᱢ ᱞᱟᱜᱤᱫ᱾ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱞᱟᱜᱤᱫ ᱱᱚᱢᱤᱱᱮᱴ ᱠᱟᱛᱮ ᱢᱟᱱ ᱟᱠᱟᱱ A' ᱰᱤᱡᱟᱭᱱ ᱯᱩᱨᱟᱥᱠᱟᱨ ᱞᱟᱜᱤᱫ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱢᱮ᱾

ᱱᱚᱢᱤᱱᱮᱴ