Fanny De Bray ᱨᱮᱱᱟᱜ Appetisi Primary Function: ᱪᱤᱡ ᱯᱟᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2020
Appetisi Primary Function: ᱪᱤᱡ ᱯᱟᱠᱮᱡᱤᱝ
Fanny De Bray ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: APPETISI by Granarolo
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#71461 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Appetisi Primary Function: ᱪᱤᱡ ᱯᱟᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
Book Text: Appetisi ge ᱢᱮᱱᱟᱜ-ᱟ ᱢᱤᱫ ᱯᱟᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱡᱟᱦᱟᱸ ᱛᱮᱭᱟᱨ ᱠᱟᱛᱮ ᱫᱟᱦᱟᱨ-ᱟᱠᱟᱱ ᱪᱤᱡ ᱨᱮᱱᱟᱜ ᱞᱟᱹᱜᱤᱫ ᱴᱮᱦᱮᱱᱟᱭ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱨᱮᱡᱽ ᱨᱮ ᱪᱤᱡ ᱠᱤᱶᱩᱵᱽ, ᱠᱤᱛᱟᱹᱲ ᱪᱤᱡ ᱟᱨ ᱢᱚᱡᱟᱨᱮᱞᱟ ᱴᱩᱠᱨᱟᱜ ᱢᱮᱱᱟᱜ-ᱟ ᱾ ᱡᱚᱛᱚ ᱯᱟᱠᱮᱡᱽ ᱯᱞᱟᱥᱴᱤᱠ ᱠᱷᱚᱱ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱟᱨ ᱢᱤᱫ ᱛᱟᱨᱮᱸᱭᱟᱜ ᱰᱷᱚᱲᱠᱟ ᱢᱮᱱᱟᱜ-ᱟ, ᱚᱠᱟ ᱛᱮ ᱴᱷᱮᱡᱟᱜ ᱪᱤᱡ ᱴᱚ ᱦᱟᱴᱤᱧ ᱦᱮᱡ ᱠᱟᱛᱮ ᱧᱮᱞ ᱫᱟᱲᱮᱭᱟᱜ-ᱟ ᱾ ᱪᱷᱟᱯᱟ-ᱟᱠᱟᱱ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱡᱚᱛᱚ ᱯᱨᱚᱰᱚᱠᱴ ᱨᱮ ᱢᱤᱫ ᱚᱲᱟᱜ-ᱚᱲᱟᱜ ᱪᱤᱱᱦᱟᱹ ᱮᱢᱚᱜ-ᱟ ᱟᱨ ᱵᱮᱥ ᱵᱟᱰᱟᱭ ᱠᱟᱛᱮ ᱩᱫᱩᱜ-ᱟ ᱡᱟᱦᱟᱸ ᱛᱮ ᱡᱟᱦᱟᱱ ᱪᱤᱡ ᱵᱮᱵᱷᱟᱨ ᱦᱚᱭᱚᱜ-ᱟ ᱾ Appetisi ᱧᱩᱛᱩᱢ ᱠᱚ ᱯᱮ ᱛᱮ ᱡᱟᱦᱟᱸ ᱵᱟᱵᱚᱛ ᱢᱤᱫᱚᱜ-ᱟᱛᱮ ᱢᱮᱱᱟᱜ-ᱟ: ᱡᱚᱢ ᱡᱚᱢ ᱢᱚᱱ, ᱦᱩᱰᱤᱧ ᱡᱚᱢᱟᱜ ᱟᱨ ᱵᱮᱵᱷᱟᱨᱤᱭᱟᱹ ᱵᱮᱵᱷᱟᱨ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱪᱤᱡ ᱠᱚ ᱢᱤᱫ ᱞᱚᱠᱟᱛᱮ ᱢᱩᱪᱟᱹᱫ ᱟᱨ ᱥᱩᱵᱷᱟᱹ ᱨᱮᱦᱚᱸ ᱦᱟᱴᱤᱧ ᱞᱮᱠᱷᱟ ᱮᱢᱚᱜᱟ ᱾ ᱱᱚᱶᱟ ᱯᱟᱠᱮᱡᱽ ᱠᱚ ᱭᱩᱨᱚᱯ ᱨᱮᱱᱟᱜ ᱥᱩᱯᱟᱨᱢᱟᱨᱠᱮᱴ ᱠᱚ ᱨᱮ ᱵᱤᱠᱨᱭ ᱦᱚᱪᱚ ᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Appetisi Primary Function: ᱪᱤᱡ ᱯᱟᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Appetisi Primary Function: ᱪᱤᱡ ᱯᱟᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The Granarolo group launched a new brand of cut out cheeses. They wanted to highlight that unique expertise, as they meet customer’s needs, providing a quick, practical and gourmet break.
« Appetisi » promotes a practical and gourmet product. 3 ideas, one word: Appetite, Amuse bouche and Practical. The clear see-through area allows to see the cheese in a smart and amusing way. The embodiment of the products gives it that fun aspect, and aims to clearly define the different use of each product. - ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Dockpack : 150mm x 190 mm
Slice of cheese : 127mm x 220 mm - ᱴᱮᱜ ᱠᱚ
- Cheese, personification of cheese, fun, shift, desecration of cheese
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Plastic packaging with a transparent window to see the cheese.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The most difficult was found. Whether it's cheese cubes, grated cheese or mozzarella dice, the cheeses are not yet wrapped.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- 1) brand platform
2) Naming
3) Logo
4) Packagings - ᱯᱨᱮᱨᱚᱱᱟ
- While conceiving this packaging we were inspired by plenty of other works such as the pasta packaging proposed by the russian agency Nikita. We appreciated the use of transparency. In the same way, the doodled snack packaging of J. Lally inspired us with their way of playing with the product's shape.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in July 2017 and ended in February 2018.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- This product is sold in supermarkets in Europe.
Fromage product in France. - ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- Copyrights belong to Fanny de Bray
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Fanny de Bray (Creative director)
Amandine Lantelme (Brand strategist and Copywriter) - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Illustration : Fanny de Bray
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