Giovanni Murgia ᱨᱮᱱᱟᱜ The Sands Wine Labels ᱣᱟᱭᱤᱱ ᱞᱮᱵᱮᱞ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2018 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱯᱮᱠᱮᱡᱤᱝ· 2018
The Sands Wine Labels ᱣᱟᱭᱤᱱ ᱞᱮᱵᱮᱞ
Giovanni Murgia ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Cantina Li Duni
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#67776 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
The Sands Wine Labels ᱣᱟᱭᱤᱱ ᱞᱮᱵᱮᱞ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱱᱚᱶᱟ ᱞᱮᱵᱮᱞ ᱠᱚᱣᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱥᱟᱹᱛ ᱞᱟᱹᱜᱤᱫ, ᱪᱷᱟᱯᱟ ᱛᱚᱠᱱᱤᱠ, ᱥᱟᱢᱟᱱ ᱟᱨ ᱜᱨᱟᱯᱷᱤᱠ ᱵᱟᱪᱷᱟᱣ ᱪᱮᱫ ᱠᱚᱢᱯᱟᱹᱱᱤ ᱨᱮᱱᱟᱜ ᱜᱚᱱ, ᱱᱟᱜᱟᱢ ᱟᱨ ᱡᱟᱦᱟᱸ ᱡᱟᱭᱜᱟ ᱨᱮ ᱱᱚᱶᱟ ᱣᱟᱭᱤᱱ ᱠᱚ ᱡᱟᱱᱟᱢ ᱟᱠᱟᱱᱟ ᱚᱱᱟ ᱥᱚᱫᱚᱨ ᱫᱟᱲᱮᱭᱟᱜ-ᱟ, ᱚᱱᱟ ᱪᱮᱫ ᱠᱷᱚᱱᱫᱽᱨᱚᱫᱽ ᱦᱩᱭ ᱟᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱞᱮᱵᱮᱞ ᱠᱚᱣᱟᱜ ᱫᱷᱟᱹᱨᱱᱟᱹ ᱣᱟᱭᱤᱱ ᱨᱮᱱᱟᱜ ᱜᱩᱱ ᱠᱷᱚᱱ ᱮᱦᱚᱵᱚᱜ-ᱟ: ᱵᱟᱞᱤ᱾ ᱥᱟᱹᱨᱤ ᱫᱚ, ᱫᱟᱜ ᱡᱚ ᱠᱚ ᱫᱚᱨᱮᱭᱟ ᱠᱷᱚᱱ ᱠᱚᱢ ᱥᱟᱹᱜᱤᱱ ᱨᱮ ᱫᱚᱨᱮᱭᱟ ᱵᱟᱞᱤ ᱨᱮ ᱦᱟᱨᱟᱜ-ᱟ᱾ ᱱᱚᱶᱟ ᱫᱷᱟᱹᱨᱱᱟᱹ ᱡᱮᱱ ᱵᱟᱜᱟᱱ ᱨᱮᱱᱟᱜ ᱵᱟᱞᱤ ᱪᱮᱛᱟᱱ ᱨᱮ ᱪᱤᱛᱟᱹᱨ ᱮᱢ ᱞᱟᱹᱜᱤᱫ ᱮᱢᱵᱚᱥᱤᱝ ᱛᱚᱠᱱᱤᱠ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱯᱮᱭᱟ ᱞᱮᱵᱮᱞ ᱢᱤᱫ ᱛᱮ ᱢᱤᱫᱴᱟᱹᱝ ᱪᱤᱛᱟᱹᱨ ᱵᱮᱱᱟᱣᱟ ᱡᱟᱦᱟᱸ ᱣᱟᱭᱤᱱᱮᱨᱤ ᱨᱮᱱᱟᱜ ᱢᱤᱥᱚᱱ ᱥᱚᱫᱚᱨᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
The Sands Wine Labels ᱣᱟᱭᱤᱱ ᱞᱮᱵᱮᱞ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ The Sands Wine Labels ᱣᱟᱭᱤᱱ ᱞᱮᱵᱮᱞ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The concept of these labels starts from the unique characteristic of these wines: the sand. In fact, the vines grow on the sea sand just a short distance from the coast. On the labels this concept is made with an embossing technique to take up the designs on the sand of the Zen gardens. The label is divided on two different cards: on top a natural ideal paper for embossing, on the bottom a metallic paper that gives a touch of color and personality to the design. The three labels put together make up a unique design in which the colored element becomes the link between them.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Labels have a total dimension 83x130 mm divided on two section with different papers: on top a natural paper, on bottom a metallic film.
- ᱴᱮᱜ ᱠᱚ
- wine, label, packaging, wine label design
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- For these labels, at the top, we used a very fine natural paper texture with a warm and pleasant touch.
On this label a dry relief has been created that recalls the drawings of the sand. A metal foil colored gives identity and personality to the different labels. In the part below, a metallized paper was used which was then colored with a pantone color matched to the lamina. The personalized capsule recalls the label design and completes the packaging design project. - ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The creative challenge was to transfer the unique characteristic of this winery and this territory into new labels with a modern and minimal style, but linked to the values of the territory.
We tried to find elements of continuity with the old labels, but creating a completely new and minimalist design.
Sand designs have a tactile element that makes them three-dimensional and more incisive from them without being too intrusive. The color that differentiates each label gives style and identity to each of them. The soft and sinuous lines of the label recall the sea and the sand of Sardinia - ᱜᱚᱵᱮᱥᱚᱱᱟ
- The research for this project started from the current sales data of the wines and their positioning perceived by the public. Based on a qualitative focus group of 20 people, we tested the comparison between the old labels and the current proposals, asking them to place the wines on a scale of quality and price. The results then emerged as the definitive choice on which we made a small quantitative panel test in some wine shops, recording excellent results on the perception of quality of wines and the choice of label design. This led us to finalize the project on the insights that emerged during the research.
- ᱯᱨᱮᱨᱚᱱᱟ
- The sand and its movements, the sea that erase them every time. The inspiration came from this to represent this characteristic in a graphic and elegant way.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- Project started in January 2018 and finished in May 2017 in Sassari (SS - Italy)
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The design of these labels has been designed to give a tactile effect when the bottle is taken in hand, thanks to the dry embossing and the natural texture of the paper. The visual effect is given by the impact color that distinguishes the different labels. Next to each other, the design of the labels joins like a single drawing on the sand.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- No copyrights on this project
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Art Director: Giovanni Murgia
Rendering images: Bruno Haver
Print: Juliagraf SpA - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Image #1: 3DRender: Bruno Haver
Optional Image #1: 3DRender: Bruno Haver
Optional Image #2: 3DRender: Bruno Haver
Optional Image #3: 3DRender: Bruno Haver
Optional Image #4: 3DRender: Bruno Haver
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
