Dheeraj Bangur ᱨᱮᱱᱟᱜ Narangam and Cardamom ᱯᱟᱨᱟᱢ ᱞᱤᱠᱩᱨ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2026 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2026
Narangam and Cardamom ᱯᱟᱨᱟᱢ ᱞᱤᱠᱩᱨ
Dheeraj Bangur ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Brandsthan
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#182192 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Narangam and Cardamom ᱯᱟᱨᱟᱢ ᱞᱤᱠᱩᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱱᱩᱭ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱱ ᱫᱚ ᱯᱟᱨᱟᱢ ᱠᱷᱚᱱ ᱵᱷᱮᱡᱟ ᱥᱟᱡᱟᱣ ᱟᱨ ᱱᱤᱛᱚᱜᱟᱜ ᱨᱮᱭᱟᱜ ᱯᱟᱨᱥᱟᱞ ᱛᱮ ᱡᱚᱲᱟᱣᱟᱠᱟᱱ ᱢᱤᱫ ᱦᱟᱛᱟᱣᱚᱜ ᱧᱮᱞ ᱴᱷᱟᱶ ᱛᱮ ᱵᱟᱨ ᱞᱮᱠᱟᱱ ᱞᱤᱠᱩᱨ ᱠᱚ ᱩᱫᱩᱜᱚᱜ ᱠᱟᱱᱟ ᱾ ᱟᱞᱜᱟ ᱥᱟᱱᱛᱨᱟ ᱟᱨ ᱦᱟᱨᱭᱟᱨ ᱨᱚᱝ ᱠᱚ ᱫᱚ ᱡᱮᱛᱮᱛ ᱞᱮᱠᱟᱱ ᱵᱮᱲᱟ ᱩᱨᱩᱢ ᱨᱮ ᱜᱚᱲᱚᱭᱟ, ᱡᱮᱞᱮᱠᱟᱛᱮ ᱥᱟᱡᱟᱣᱟᱠᱟᱱ ᱚᱞ ᱟᱨ ᱥᱟᱡᱟᱣ ᱥᱮᱨᱢᱟ ᱛᱮ ᱠᱳᱴᱷᱤ ᱠᱚ ᱢᱚᱡᱵᱩᱛ ᱮᱢᱟᱜ ᱠᱟᱱᱟ ᱾ ᱢᱤᱫ ᱯᱩᱨᱟᱱ ᱰᱤᱥᱴᱤᱞᱟᱨᱤ ᱛᱮᱭᱟᱨ ᱟᱨ ᱵᱟᱦᱟ ᱫᱟᱨᱮ ᱨᱮᱭᱟᱜ ᱡᱤᱱᱤᱥ ᱠᱚ ᱛᱮ ᱡᱚᱲᱟᱣ ᱠᱟᱛᱮ ᱡᱟᱦᱟᱸᱠᱷᱟᱱ ᱟᱨ ᱡᱚᱡᱚᱢ ᱨᱮᱭᱟᱜ ᱩᱨᱩᱢ ᱠᱚ ᱩᱫᱩᱜᱚᱜ ᱠᱟᱱᱟ ᱾ ᱥᱚᱢᱟᱱ ᱥᱟᱡᱟᱣ, ᱠᱟᱵᱩ ᱨᱮ ᱛᱟᱦᱮᱸᱱ ᱡᱟᱭᱜᱟ, ᱟᱨ ᱟᱞᱜᱟ ᱮᱢᱵᱚᱥᱤᱝ ᱠᱚ ᱫᱚ ᱩᱛᱟᱨ ᱩᱛᱟᱨ ᱮᱢ ᱨᱮᱭᱟᱜ ᱵᱩᱡᱷᱟᱹᱣ ᱵᱟᱲᱛᱤᱭᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱟᱲᱟᱜ ᱨᱮ ᱯᱩᱨᱟᱹ ᱧᱮᱞ ᱟᱨ ᱡᱩᱜ ᱡᱩᱜ ᱨᱮᱭᱟᱜ ᱴᱟᱱ ᱥᱟᱶ ᱢᱤᱫ ᱡᱚᱲᱟᱣᱟᱠᱟᱱ ᱡᱤᱱᱤᱥ ᱯᱟᱨᱤᱵᱟᱨ ᱛᱮᱭᱟᱨᱚᱜ ᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Narangam and Cardamom ᱯᱟᱨᱟᱢ ᱞᱤᱠᱩᱨ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Narangam and Cardamom ᱯᱟᱨᱟᱢ ᱞᱤᱠᱩᱨ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Maharani Mahansar Narangam and Cardamom reinterpret royal Indian heritage through a contemporary luxury lens. Inspired by Rajasthani citrus orchards and aromatic spice traditions, the designs integrate vibrant orange and deep green palettes with gold foiling and tactile embossing. Palace-inspired motifs and structured layouts balance cultural storytelling with modern shelf impact, creating a distinctive and globally positioned premium craft liqueur identity.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- The bottle label dimensions are Width 105 mm x Depth 2 mm x Height 120 mm. And the box label dimensions are Width 149 mm x Depth 70 mm x Height 245 mm. The product is housed in a premium 750 ml custom-molded glass bottle with a high-clarity flint finish and balanced shoulder geometry. The label is die-cut in a shield profile and printed on textured premium stock with hot foil stamping, embossing, and spot UV. The rigid box is crafted from high-GSM paperboard with matte lamination, gold foiling, and precision die-cutting for structural integrity and luxury presentation.
- ᱴᱮᱜ ᱠᱚ
- Maharani Mahansar, Cardamom, Narangam, Heritage Liqueur, Rajasthan, Royal, Vintage, Mahansar, Rajao ki Daroo
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The label was developed using a precision vector-based design system to ensure scalability and print clarity. High-resolution engraving illustrations were digitally rendered to replicate vintage etching aesthetics. The shield contour was die-cut for structural distinction. Production utilizes premium textured label stock with hot foil stamping, micro-embossing, and spot UV detailing. Offset printing with controlled color calibration ensures depth in orange and green tones while maintaining gold foil brilliance.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The primary challenge was balancing deep-rooted royal heritage with a contemporary premium spirit identity without appearing outdated or ornamental. Historically rich motifs had to be refined for modern minimalism. Regulatory label compliance, alcohol laws, and print production limitations required precise hierarchy and spatial control. Technically, achieving engraving depth with foil and embossing while maintaining clarity on textured stock demanded extensive prototyping and color calibration.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Qualitative and comparative design research was conducted to position heritage Indian liqueurs within the premium global spirits segment. The objective was to translate royal legacy into contemporary luxury packaging. Methodology included market benchmarking, shelf analysis, and cultural motif studies. Data was gathered through retail audits, consumer feedback, and material sampling. Participants included spirit consumers and distributors. Results revealed demand for strong heritage cues with modern clarity. Insights led to a shield structure, bold flavor coding, and tactile finishes, enhancing brand differentiation, shelf visibility, and premium perception in real market conditions.
- ᱯᱨᱮᱨᱚᱱᱟ
- The design is inspired by the historic distillery architecture of Maharani Mahansar and the natural richness of Indian cardamom and orange orchards. The shield silhouette reflects royal insignia and protection of heritage, while vintage engraving-style illustrations reference traditional craftsmanship. Bold flavor-led typography, combined with regal gold borders and intricate detailing, expresses authenticity, legacy, and the premium character of a triple-distilled heritage liqueur.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in August 2025 in Jaipur and finished in October 2025 in Jaipur
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The rigid box opens with a smooth top-lid mechanism, creating a ceremonial unboxing moment. The bottle is securely positioned within a precision die-cut insert for stability and protection. The embossed shield label enhances tactile engagement, while the structured visual hierarchy ensures clear readability of brand, variant, and technical details, delivering a refined and intuitive consumption experience.
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
