Xi'an Academy of Fine Arts ᱨᱮᱱᱟᱜ Yin Yi Hu ᱵᱨᱟᱸᱰ ᱩᱯᱩᱨᱩᱢ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2026 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱜᱨᱟᱯᱷᱤᱠ· 2026
Yin Yi Hu ᱵᱨᱟᱸᱰ ᱩᱯᱩᱨᱩᱢ
Xi'an Academy of Fine Arts ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Xi'an Academy of Fine Arts
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#181802 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Yin Yi Hu ᱵᱨᱟᱸᱰ ᱩᱯᱩᱨᱩᱢ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱭᱤᱱ ᱭᱤ ᱦᱩ ᱫᱚ ᱢᱤᱫ ᱱᱤᱛᱚᱜᱟᱜ ᱡᱤᱱ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨᱟᱠᱟᱱ ᱵᱨᱟᱸᱰ ᱩᱯᱩᱨᱩᱢ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱭᱤᱪᱩᱣᱟᱱ ᱠᱟᱜᱚᱡᱽ ᱜᱮᱫ ᱨᱮᱱᱟᱜ ᱦᱚᱲ ᱠᱟᱹᱢᱤᱦᱚᱨᱟ ᱠᱚ ᱢᱤᱫ ᱡᱤᱭᱚᱢᱮᱴᱨᱤᱠ ᱧᱮᱞ ᱛᱮᱭᱟᱜ ᱛᱚᱨᱡᱚᱢᱟ ᱠᱟᱛᱮ ᱞᱚᱜᱚ᱑ ᱞᱮᱵᱮᱞ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ ᱨᱮ ᱵᱮᱵᱷᱟᱨᱟᱜ ᱠᱟᱱᱟ᱾ ᱱᱟᱠᱥᱟ ᱠᱚ ᱫᱚ ᱢᱤᱫ ᱯᱮᱨᱟᱢᱤᱴᱨᱤᱠ ᱜᱽᱨᱤᱰ ᱪᱮᱛᱟᱱ ᱨᱮ ᱛᱮᱭᱟᱨᱟᱠᱟᱱᱟ ᱟᱨ ᱡᱚᱠᱷᱚᱱ ᱵᱚᱛᱚᱞ ᱴᱷᱮᱬᱜᱟ ᱛᱮ ᱥᱟᱵᱚᱜᱼᱟ᱑ ᱩᱱ ᱡᱚᱠᱷᱚᱱ ᱱᱚᱶᱟ ᱠᱚ ᱢᱤᱫ ᱯᱩᱨᱟᱹ ᱪᱤᱱᱦᱟᱹ ᱞᱮᱠᱟᱛᱮ ᱡᱚᱲᱟᱣ ᱚᱰᱚᱜᱚᱜᱼᱟ᱾ ᱵᱚᱛᱚᱞ ᱨᱮ ᱕᱐᱐ ᱢᱤᱞᱤᱞᱤᱴᱚᱨ ᱟᱴᱚᱜᱼᱟ ᱟᱨ ᱱᱚᱶᱟ ᱫᱚ ᱟᱹᱰᱤ ᱛᱮᱫ ᱧᱮᱞᱚᱜ ᱯᱷᱞᱤᱱᱴ ᱠᱟᱸᱪ ᱛᱮ ᱛᱮᱭᱟᱨᱟᱠᱟᱱᱟ᱾ ᱞᱮᱵᱮᱞ ᱠᱚ ᱫᱚ ᱚᱯᱷᱥᱮᱴ ᱪᱷᱟᱯᱟ ᱛᱮ ᱢᱮᱴ ᱞᱮᱢᱤᱱᱮᱥᱚᱱ ᱟᱨ ᱵᱟᱪᱷᱟᱣᱟᱜ ᱵᱷᱟᱨᱱᱤᱥ ᱥᱟᱶᱛᱮ ᱪᱷᱟᱯᱟᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱨᱮᱱᱟᱜ ᱩᱫᱮᱥ ᱫᱚ ᱦᱚᱲᱢᱚ ᱜᱟᱰᱟ (ᱭᱮᱞᱚ ᱨᱤᱵᱷᱚᱨ) ᱨᱮᱱᱟᱜ ᱞᱟᱹᱠᱛᱤᱭᱟᱱ ᱞᱟᱠᱪᱟᱨ ᱟᱡᱽᱛᱮ ᱱᱤᱛᱚᱜᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱥᱟᱶ ᱡᱚᱲᱟᱣ ᱠᱟᱱᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Yin Yi Hu ᱵᱨᱟᱸᱰ ᱩᱯᱩᱨᱩᱢ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Yin Yi Hu ᱵᱨᱟᱸᱰ ᱩᱯᱩᱨᱩᱢ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Yinyi Hu is a contemporary brand rooted in the cultural heritage of the Yellow River. It transforms the traditional art of Yichuan paper cutting into a refined geometric visual system expressed through its logo, packaging, and brand environment. Unlike conventional gin brands, it integrates regional storytelling with modern aesthetics. Its strength lies in turning intangible cultural heritage into a distinctive, premium identity that unites craftsmanship, culture, and contemporary design.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Bottle capacity 500 ml. Bottle dimensions 75 mm x 75 mm x 230 mm. Glass thickness 3.5 mm, high clarity flint glass. Aluminum screw cap 30 mm diameter with tamper evident seal. Label 210 mm x 90 mm, 120 gsm coated art paper with matte lamination and selective UV. Secondary carton 160 mm x 80 mm x 260 mm, 350 gsm FSC certified board. Transport carton 400 mm x 330 mm x 280 mm, double wall corrugated board.
- ᱴᱮᱜ ᱠᱚ
- Yellow River Culture, Contemporary Gin, Cultural Branding, Packaging Design, Yichuan Paper Cutting, Geometric Visual System, Premium Spirits, Heritage Innovation
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The visual system was developed through parametric grid construction and modular geometric reduction derived from Yichuan paper cutting motifs. Vector based refinement ensured scalability across formats. Packaging utilizes CMYK plus spot color offset printing with high density inks, combined with matte lamination and selective UV varnish to enhance contrast. Structural packaging prototypes were tested using digital mockups and 3D render validation prior to mass production.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The primary challenge was translating profound Yellow River cultural symbolism into a contemporary gin brand without falling into superficial decoration. Historically and socially, the risk lay in misinterpreting intangible heritage or reducing it to visual ornament. Externally, constraints included alcohol packaging regulations, production tolerances, material limits, and cost control. Balancing cultural authenticity, premium positioning, structural feasibility, and scalable manufacturing required continuous refinement and cross disciplinary coordination.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Cultural and design driven applied research. Research Objectives: To translate Yellow River heritage into a contemporary gin identity. Methodology: Visual analysis and iterative prototyping. Data Collection and Research Tools Used: Field studies, archival review, sketches and digital modeling. Participants or Experiments: Designers and local cultural references. Results: A coherent visual and structural system. Insights and Impacts: Heritage can drive premium branding. Effect: Strengthened cultural value in business and design practice.
- ᱯᱨᱮᱨᱚᱱᱟ
- The project was inspired by the cultural heritage of the Yellow River, particularly the folk art of Yichuan paper cutting. I aimed to transform traditional cultural symbols into a contemporary beverage brand that integrates taste and visual experience. My motive was to create a cultural carrier that connects tourism with local identity, allowing consumers to experience regional culture through modern design and packaging.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project commenced in March 2025 in Xi'an, China, and was completed in January 2026 in Xi'an. All phases, including cultural research on Yellow River heritage, concept development, visual system construction, packaging engineering, prototyping, and production supervision, were carried out locally. The final outcome was prepared for professional presentation and industry exhibition in 2026.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The Design is designed for an intuitive and engaging experience. The bottle opens with a smooth twist cap and a controlled pour neck to ensure precise serving. The visual system guides interaction, as the geometric motifs align when the bottle is held upright, creating a complete cultural symbol. The structured gift box unfolds in layers, revealing the bottle gradually, enhancing anticipation. This layered interaction elevates ritual, strengthens brand memory, and creates a refined tasting experience.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- Copyrights belong to Lan Ma
Trademark (2026) Xi'an Academy of Fine Arts.
Patent Pending. Patent Holder: Xi'an Academy of Fine Arts. 2026. China. - ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Lan Ma, Guangyi Tang, Yinghua Wang, Lianfa Xu, Wanhui Huang, Jinyuan Zhang, Xinyan Shen, Wenjie Zhong and Aiwen Shen
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Image #1: Designers Ma Lan and Jinyuan Zhang (Product Designer / Visual Designer), Zhanlu Sweet and Moisturizing Tea Main Packaging, 2026.
Image #2: Designers Wang Yinghua and Huang Wanhui (Illustrator / Graphic Designer), Botanical and Han Inspired Illustration Series, 2026.
Image #3: Designers Xu Lianfa, Xinyan Shen and Tang Guangyi (Packaging Engineer / Visual Designer), Light Luxury Gift Box Structure and Visual System, 2026.
Image #4: Designers Ma Lan, Wang Yinghua, Wenjie Zhong, Aiwen Shen and Huang Wanhui (Product Designer / Illustrator / Graphic Designer), Ingredient Visualization and Cultural Motif Development, 2026.
Image #5: Designers Ma Lan, Tang Guangyi, Xu Lianfa (Product Designer / Visual Designer / Packaging Engineer / Design Coordination), Integrated Packaging and Structural Realization, 2026.
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
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ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
