Yuxin Feng ᱨᱮᱱᱟᱜ Intelligent Creativity Forum ᱧᱮᱞ ᱪᱤᱱᱦᱟᱹ (ᱵᱷᱤᱡᱩᱣᱟᱞ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ) ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2026 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2026
Intelligent Creativity Forum ᱧᱮᱞ ᱪᱤᱱᱦᱟᱹ (ᱵᱷᱤᱡᱩᱣᱟᱞ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ)
Yuxin Feng ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Nanjing University of Finance & Economics, School of Art & Design
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#180259 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Intelligent Creativity Forum ᱧᱮᱞ ᱪᱤᱱᱦᱟᱹ (ᱵᱷᱤᱡᱩᱣᱟᱞ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ) ᱵᱟᱵᱚᱛ ᱛᱮ
ᱤᱱᱴᱮᱞᱤᱡᱮᱱᱴ ᱠᱨᱤᱭᱮᱴᱤᱵᱷᱤᱴᱤ ᱯᱷᱚᱨᱟᱢ ᱫᱚ ᱢᱤᱫ ᱟᱨᱴ ᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱤᱛᱩᱱ ᱟᱥᱲᱟ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱧᱮᱞ ᱪᱤᱱᱦᱟᱹ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱪᱤᱱᱦᱟᱹ ᱫᱚ D ᱟᱨ I ᱟᱠᱷᱚᱨ ᱠᱷᱚᱱ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱠᱚ ᱵᱷᱮᱜᱟᱨ ᱠᱟᱛᱮ ᱢᱤᱫ ᱪᱟᱸᱜᱟ ᱡᱤᱭᱚᱢᱮᱴᱨᱤᱠ ᱨᱩᱯ ᱨᱮ ᱫᱚᱦᱲᱟ ᱡᱚᱲᱟᱣ ᱟᱠᱟᱱᱟ᱾ ᱢᱚᱰᱩᱞ ᱠᱚ ᱫᱚ ᱔᱕ ᱰᱤᱜᱽᱨᱤ ᱟᱠᱥᱤᱥ ᱛᱟᱞᱟ ᱛᱮ ᱦᱮᱨᱟ ᱥᱟᱡᱟᱣ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱟᱨᱠᱤᱴᱮᱠᱪᱟᱨᱟᱞ ᱟᱭᱥᱚᱢᱮᱴᱨᱤᱠ ᱵᱩᱡᱷᱟᱹᱣ ᱞᱮᱠᱟᱛᱮ ᱦᱩᱭ ᱟᱠᱟᱱᱟ᱾ ᱛᱟᱦ ᱛᱟᱦ ᱥᱟᱡᱟᱣ ᱛᱮ ᱯᱮᱨᱮᱡ ᱟᱨ ᱠᱷᱟᱹᱞᱤ ᱡᱟᱭᱜᱟ ᱛᱟᱞᱟ ᱨᱮ ᱢᱤᱫ ᱯᱮ ᱰᱟᱭᱢᱮᱱᱥᱚᱱᱟᱞ ᱮᱱᱮᱡ ᱵᱮᱱᱟᱣᱚᱜ ᱠᱟᱱᱟ᱾ ᱚᱠᱟ ᱵᱟᱝ ᱥᱚᱢᱟᱱ ᱪᱟᱸᱜᱟ ᱫᱚ ᱰᱤᱡᱤᱴᱟᱞ ᱤᱱᱴᱮᱞᱤᱡᱮᱱᱥ ᱟᱨ ᱛᱮᱭᱟᱨ ᱵᱤᱪᱟᱹᱨ ᱨᱮᱭᱟᱜ ᱢᱮᱥᱟ ᱩᱫᱩᱜᱚᱜ ᱠᱟᱱᱟ᱾ ᱢᱚᱰᱩᱞᱟᱨ ᱜᱽᱨᱤᱰ ᱛᱮ ᱱᱚᱶᱟ ᱥᱤᱥᱴᱚᱢ ᱫᱚ ᱢᱤᱫ ᱛᱮ ᱛᱟᱦᱮᱸᱱᱟ, ᱟᱨ ᱵᱷᱮᱠᱴᱚᱨ ᱠᱟᱹᱢᱤ ᱫᱚ ᱯᱟᱥ, ᱵᱮᱡᱽ, ᱨᱮᱥᱚᱢ ᱩᱭᱦᱟᱹᱨ ᱟᱨ ᱱᱚᱴᱵᱩᱠ ᱨᱮ ᱵᱮᱵᱷᱟᱨᱚᱜ ᱠᱟᱱᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Intelligent Creativity Forum ᱧᱮᱞ ᱪᱤᱱᱦᱟᱹ (ᱵᱷᱤᱡᱩᱣᱟᱞ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ) ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Intelligent Creativity Forum ᱧᱮᱞ ᱪᱤᱱᱦᱟᱹ (ᱵᱷᱤᱡᱩᱣᱟᱞ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ) ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Centered on the initials "D" and "I", this design constructs a dynamic geometric form through deconstruction and recombination. The unique 45-degree staggered layering creates a 3D interplay of positive and negative space. Transcending standard letterforms, this asymmetrical structure serves as a powerful metaphor for the innovative fusion of digital intelligence and creative thinking.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- The visual system are designed in vector format to make it suitable for different sizes of digital and printed media.
- ᱴᱮᱜ ᱠᱚ
- Digital、Intelligence、Creativity、Visual identity
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Graphics are adapted in various scenarios, such as work passes, badges, silk scarves, notebooks, etc. The process involves foil gold, silk, UV printing, etc.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Internal Challenge: The primary obstacle was balancing abstract symbolism with legibility. We needed to visualize the weight of "New Quality Productive Forces" without using generic tech clichés, ensuring the deconstructed "D" and "I" remained recognizable.
External Challenge: Technically, the 45-degree isometric geometry posed alignment issues. Achieving a seamless interplay of solid and void required complex optical corrections. We overcame this by developing a rigorous modular grid, ensuring the "dynamic instability" remained structurally coherent across all media scales. - ᱜᱚᱵᱮᱥᱚᱱᱟ
- We conducted qualitative visual research to redefine "Digital Intelligence." Analyzing global tech trends, we found traditional typography lacked dynamism. Using morphological analysis and digital prototyping tools, we tested various modular structures. Results indicated that static forms failed to convey "fusion," whereas a 45-degree staggered system created unique 3D depth. The key insight is that controlled instability generates visual attention. This identity effectively differentiates the brand in the commercial market, communicating complex innovation through simple, memorable geometry.
- ᱯᱨᱮᱨᱚᱱᱟ
- Driven by the blurring lines between the digital and physical, we aimed to transcend static forms. The design draws from architectural isometry, using a 45-degree axis to represent innovation. Our goal was to visualize "New Quality Productive Forces" through a dynamic balance of solid and void, turning abstract code into a living structure.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project starts in July 2024 and ends in August 2024 in Nanjing, China
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Think of this logo as a dynamic structure rather than a static image. It operates by slicing the letters "D" and "I" into modules. The transformation occurs along a 45-degree axis, where parts slide and overlap like a precise puzzle. Keyframes capture the shift from flat shapes to a 3D illusion of depth. This interaction visualizes the "fusion" of data and creativity. It offers superior performance because its flexible, modular nature adapts perfectly to both digital screens and physical prints.
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Yuxin Feng，2024
ᱥᱯᱚᱱᱥᱚᱨᱰ
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
