Xinyi Li and Yichen Zhu ᱨᱮᱱᱟᱜ Zuojiang Huashan Day ᱵᱨᱟᱸᱰ ᱩᱯᱩᱨᱩᱢ (ᱵᱨᱟᱸᱰ ᱚᱭᱰᱮᱱᱴᱤᱴᱤ) ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2026 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2026
Zuojiang Huashan Day ᱵᱨᱟᱸᱰ ᱩᱯᱩᱨᱩᱢ (ᱵᱨᱟᱸᱰ ᱚᱭᱰᱮᱱᱴᱤᱴᱤ)
Xinyi Li and Yichen Zhu ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Zuojiang Huashan Day
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#180237 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Zuojiang Huashan Day ᱵᱨᱟᱸᱰ ᱩᱯᱩᱨᱩᱢ (ᱵᱨᱟᱸᱰ ᱚᱭᱰᱮᱱᱴᱤᱴᱤ) ᱵᱟᱵᱚᱛ ᱛᱮ
Zuojiang Huashan Day ᱫᱚ ᱢᱤᱫᱴᱟᱝ ᱵᱨᱟᱸᱰ ᱚᱭᱰᱮᱱᱴᱤᱴᱤ ᱠᱟᱱᱟ ᱡᱟᱦ�ᱟᱸ ᱢᱤᱫᱴᱟᱝ ᱞᱟᱠᱪᱟᱨ ᱮᱱᱮᱡ ᱥᱮᱨᱮᱧ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱚᱠᱟ ᱨᱮ ᱪᱤᱱ ᱫᱤᱥᱚᱢ ᱨᱮᱭᱟᱜ Guangxi ᱨᱮᱱᱟᱜ ᱫᱷᱟᱹᱨᱛᱤ ᱫᱟᱭᱟᱡᱟᱛ ᱴᱷᱟᱶ (World Heritage) Huashan ᱫᱷᱤᱨᱤ ᱪᱤᱛᱟᱹᱨ ᱩᱫᱩᱜ ᱥᱚᱫᱚᱨᱚᱜ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱚᱭᱰᱮᱱᱴᱤᱴᱤ ᱨᱮ ᱒᱐᱐᱐ ᱥᱮᱨᱢᱟ ᱢᱟᱨᱮ ᱠᱷᱚᱫᱟᱭ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱨᱮᱱᱟᱜ ᱪᱤᱱᱦᱟᱹ ᱠᱚ ᱱᱤᱛᱚᱜᱟᱜ ᱜᱨᱟᱯᱷᱤᱠ ᱰᱤᱡᱟᱭᱤᱱ ᱥᱟᱶᱛᱮ ᱢᱮᱥᱟ ᱟᱠᱟᱱᱟ᱾ ᱨᱚᱴᱮ ᱞᱮᱠᱟᱱ ᱦᱚᱲ ᱪᱤᱛᱟᱹᱨ ᱟᱨ ᱯᱤᱛᱚᱲ ᱴᱟᱢᱟᱠ ᱨᱮᱱᱟᱜ ᱱᱟᱠᱥᱟ ᱠᱚ ᱢᱤᱫ ᱡᱚᱲᱟᱣᱟᱱ ᱧᱮᱞᱚᱜ ᱥᱤᱥᱴᱚᱢ ᱠᱚ ᱛᱮᱭᱟᱨᱮᱫᱟ, ᱟᱨ Huashan ᱨᱮᱱᱟᱜ ᱯᱤᱱᱭᱤᱱ ᱚᱞ ᱫᱚ ᱪᱚᱴᱠᱟ ᱠᱷᱚᱫᱟᱭ ᱨᱮᱱᱟᱜ ᱨᱩᱯ ᱩᱭᱦᱟᱹᱨ ᱞᱮᱠᱟ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱪᱷᱟᱯᱟ ᱡᱤᱱᱤᱥ ᱠᱚ ᱛᱟᱞᱟ ᱨᱮ ᱯᱚᱥᱴᱚᱨ, ᱠᱟᱜᱚᱡ ᱛᱷᱚᱞᱟ, ᱵᱤᱡᱱᱮᱥ ᱠᱟᱰ, ᱫᱷᱤᱨᱤ ᱪᱤᱛᱟᱹᱨ ᱰᱤᱨᱮᱠᱴᱚᱨᱤ ᱟᱨ ᱥᱤᱞᱤᱠᱚᱱ ᱛᱤ ᱥᱟᱠᱚᱢ ᱠᱚ ᱢᱮᱱᱟᱜᱼᱟ᱾ ᱱᱚᱶᱟ ᱨᱮᱱᱟᱜ ᱩᱫᱮᱥ ᱫᱚ ᱱᱚᱶᱟ ᱫᱟᱭᱟᱡᱟᱛ ᱴᱷᱟᱶ ᱜᱚᱴᱟ ᱫᱷᱟᱹᱨᱛᱤ ᱨᱮᱱ ᱦᱚᱲ ᱠᱚ ᱴᱷᱮᱱ ᱵᱩᱡᱷᱟᱹᱣ ᱞᱮᱠᱟ ᱛᱮᱭᱟᱨ ᱠᱟᱛᱮ ᱩᱫᱩᱜᱚᱜ ᱠᱟᱱᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Zuojiang Huashan Day ᱵᱨᱟᱸᱰ ᱩᱯᱩᱨᱩᱢ (ᱵᱨᱟᱸᱰ ᱚᱭᱰᱮᱱᱴᱤᱴᱤ) ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Zuojiang Huashan Day ᱵᱨᱟᱸᱰ ᱩᱯᱩᱨᱩᱢ (ᱵᱨᱟᱸᱰ ᱚᱭᱰᱮᱱᱴᱤᱴᱤ) ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- This Zuojiang Huashan Day brand identity uniquely merges 2000-year-old Huashan Rock Art motifs with modern internationalist design. Unlike generic cultural branding, it integrates iconic elements like frog-shaped figures and bronze drum patterns into a cohesive visual system, with Huashan pinyin styled to mimic cliff-carving textures. This fusion creates a globally resonant symbol that elevates the World Heritage Site's visibility and energizes Guangxi's cultural tourism.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Posters: 297mm x 420mm A3 vertical
Paper bags: 320mm x 450mm x 120mm
Huashan Rock Art Directory: 240mm x 60mm
Business cards: 85mm x 54mm
Wristbands: 200mm x 20mm adjustable
All digital assets are provided in vector AI EPS and high resolution raster PNG PDF formats for versatile applications. - ᱴᱮᱜ ᱠᱚ
- Huashan Rock Art, Cultural Heritage Branding, Visual Identity, Contemporary Design, Cultural Tourism, Guangxi Culture, Heritage Design, Visual System
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The brand identity system was created using vector graphic software (Adobe Illustrator) for scalable high-fidelity visual assets. Posters and the Huashan Rock Art Directory are printed on 250g matte art paper with CMYK offset printing. Paper bags use 230g coated paper with reinforced handles. Business cards are printed on 300g premium cardstock with UV spot coating and wristbands are made of durable water-resistant silicone.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The key challenge was balancing Huashan Rock Arts' historical authenticity with a globally resonant modern design. It was necessary to respect the Luoyue culture without oversimplifying motifs and to technically translate 2000-year-old cliff textures into scalable vectors. This was resolved by combining high-resolution scans with iterative testing, ensuring the design honors heritage while engaging contemporary audiences.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- This cultural heritage revitalization project aimed to make Huashan Rock Art accessible globally via contemporary branding. Field research and expert interviews were conducted to extract motifs then Adobe Illustrator was used to create a modern visual system validated by cultural workers and designers. The result balances historical authenticity with modern aesthetics promoting cultural exchange and boosting Guangxis tourism
- ᱯᱨᱮᱨᱚᱱᱟ
- The project is inspired by Huashan Rock Art, a World Cultural Heritage Site preserving the rituals of the ancient Luoyue people. The goal was to revitalize this millennia-old heritage for a global audience. By extracting iconic rock art motifs, the design connects ancient civilization with contemporary design, creating a visual language that honors history while fostering cross-cultural exchange.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project was initiated in March 2025 in Zhejiang,China,and completed in July 2025 in Zhejiang.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- This brand identity system is designed for the Zuojiang Huashan Day cultural event. Visual assets such as posters paper bags and wristbands are distributed to attendees to enhance event engagement. The directory showcases Huashan Rock Art sites providing cultural context. Digital files are also available for online promotion ensuring the design reaches both on-site and global audiences to amplify cultural influence.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Xinyi Li
Yichen Zhu
Zeyu Wu - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Image #1: Designers Xinyi Li, Yichen Zhu, Zeyu Wu, Zuojiang Huashan Day, 2025.
Image #2: Designers Xinyi Li, Yichen Zhu, Zeyu Wu, Zuojiang Huashan Day, 2025.
Image #3: Designers Xinyi Li, Yichen Zhu, Zeyu Wu, Zuojiang Huashan Day, 2025.
Image #4: Designers Xinyi Li, Yichen Zhu, Zeyu Wu, Zuojiang Huashan Day, 2025.
Image #5: Designers Xinyi Li, Yichen Zhu, Zeyu Wu, Zuojiang Huashan Day, 2025.
ᱥᱯᱚᱱᱥᱚᱨᱰ
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