Lin Shi, Yan Huang and Hongmei Wu ᱨᱮᱱᱟᱜ Huashan Rock Art Festival ᱯᱚᱨᱚᱵ ᱧᱮᱞᱠᱟᱛᱮ ᱩᱯᱩᱨᱩᱢ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2026 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2026
Huashan Rock Art Festival ᱯᱚᱨᱚᱵ ᱧᱮᱞᱠᱟᱛᱮ ᱩᱯᱩᱨᱩᱢ
Lin Shi, Yan Huang and Hongmei Wu ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Zhejiang Sci-Tech University
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#180050 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Huashan Rock Art Festival ᱯᱚᱨᱚᱵ ᱧᱮᱞᱠᱟᱛᱮ ᱩᱯᱩᱨᱩᱢ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱦᱩᱣᱟᱥᱟᱱ ᱫᱷᱤᱨᱤ ᱠᱟᱹᱨᱤᱠᱟᱹᱱᱤ ᱯᱚᱨᱚᱵ ᱫᱚ ᱪᱤᱱ ᱨᱮᱱᱟᱜ ᱜᱩᱣᱟᱝᱥᱤ, ᱪᱚᱝᱡᱩᱣᱚ ᱨᱮ ᱢᱤᱫ ᱞᱟᱠᱪᱟᱨ ᱯᱚᱨᱚᱵ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨᱟᱠᱟᱱ ᱢᱤᱫ ᱧᱮᱞᱠᱟᱛᱮ ᱩᱯᱩᱨᱩᱢ ᱦᱚᱨᱟ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱩᱯᱩᱨᱩᱢ ᱦᱚᱨᱟ ᱦᱩᱣᱟᱥᱟᱱ ᱫᱷᱤᱨᱤ ᱠᱟᱹᱨᱤᱠᱟᱹᱱᱤ ᱡᱟᱭᱜᱟ ᱨᱮᱱᱟᱜ ᱢᱟᱨᱮ ᱪᱤᱛᱟᱹᱨ ᱦᱚᱨᱚᱯ ᱠᱚ ᱟᱞᱜᱟ ᱡᱤᱭᱚᱢᱮᱴᱨᱤᱠ ᱪᱤᱛᱟᱹᱨ ᱨᱮ ᱵᱚᱫᱚᱞ ᱠᱚᱣᱟᱭ᱾ ᱦᱮᱸᱫᱮ ᱟᱨ ᱯᱩᱸᱰ ᱨᱚᱝ ᱟᱨ ᱛᱮᱠᱥᱪᱚᱨ ᱢᱮᱱᱟᱜ ᱪᱮᱛᱟᱱ ᱠᱚ ᱫᱚ ᱫᱷᱤᱨᱤ ᱨᱟᱵᱤᱝ ᱟᱨ ᱦᱚᱭ ᱫᱟᱜ ᱛᱮ ᱡᱤᱨᱟᱹᱣᱟᱠᱟᱱ ᱫᱷᱤᱨᱤ ᱠᱚ ᱩᱭᱦᱟᱹᱨ ᱚᱪᱚᱭᱟ᱾ ᱯᱚᱥᱴᱚᱨ ᱠᱚ ᱦᱩᱰᱤᱧ ᱪᱷᱟᱯᱟ ᱟᱨ ᱢᱟᱨᱟᱝ ᱵᱟᱦᱨᱮ ᱩᱫᱩᱜ ᱞᱟᱹᱜᱤᱫ ᱞᱮᱱᱰᱥᱠᱮᱯ ᱟᱨ ᱯᱚᱨᱴᱨᱮᱴ ᱯᱷᱚᱨᱢᱮᱴ ᱛᱮ ᱛᱮᱭᱟᱨᱟᱠᱟᱱᱟ᱾ ᱪᱷᱟᱯᱟᱠᱟᱱ ᱵᱮᱵᱷᱟᱨ ᱨᱮ ᱫᱚᱦᱲᱟ ᱵᱮᱵᱷᱟᱨᱚᱜ ᱡᱤᱱᱤᱥ ᱟᱨ ᱫᱟᱨᱮ ᱠᱷᱚᱱ ᱛᱮᱭᱟᱨᱟᱠᱟᱱ ᱥᱭᱟᱦᱤ ᱠᱚ ᱵᱮᱵᱷᱟᱨᱚᱜᱼᱟ᱾ ᱱᱚᱶᱟ ᱨᱮᱱᱟᱜ ᱩᱫᱮᱥᱭ ᱫᱚ ᱢᱟᱨᱮ ᱟᱡᱩᱛ ᱠᱷᱟᱡᱟᱱᱟ ᱱᱤᱛᱚᱜᱟᱜ ᱧᱮᱞᱤᱡ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱯᱷᱟᱨᱪᱟ ᱟᱨ ᱥᱮᱴᱮᱨ ᱜᱮᱭᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Huashan Rock Art Festival ᱯᱚᱨᱚᱵ ᱧᱮᱞᱠᱟᱛᱮ ᱩᱯᱩᱨᱩᱢ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Huashan Rock Art Festival ᱯᱚᱨᱚᱵ ᱧᱮᱞᱠᱟᱛᱮ ᱩᱯᱩᱨᱩᱢ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- This project is a contemporary visual identity system for the Huashan Rock Art Festival, which transforms ancient pictographs into minimalist graphics using a black and white color scheme to evoke archaeological stone rubbings. Its strength lies in systematically balancing archaeological authenticity with modern visual communication, creating a universal and accessible visual language. The design establishes a new paradigm for cultural preservation through innovative design thinking, making ancient heritage dynamically relevant while preserving its spiritual essence.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- For design/small posters:
Horizontal (landscape): 370mm (width) x 210mm (height)
Vertical (portrait): 210mm (width) x 297mm (height)
For larger outdoor displays:
Horizontal (landscape): 1200mm (width) x 680mm (height)
Vertical (portrait): 600mm (width) x 900mm (height) - ᱴᱮᱜ ᱠᱚ
- Art Festival, Huashan, Exhibition Branding
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The design employs principles of the International Typographic Style, utilizing a monochromatic palette and geometric simplification to translate ancient motifs into contemporary graphics. Textured treatments mimic weathered rock surfaces, while hierarchical arrangements on stacked stones replicate original ceremonial compositions. The digital-first approach ensures versatility across media, with physical applications incorporating recycled materials and plant-based inks to align with sustainable practices.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The greatest challenge was balancing archaeological authenticity with contemporary visual communication. Internally, we navigated historical complexities—interpreting 2000-year-old pictographs with limited contextual records—and social expectations of making heritage resonate across generations. Externally, constraints included materializing the design sustainably (sourcing recycled materials, plant-based inks) and ensuring digital adaptability while preserving the tactile essence of rock art. Overcoming these required a methodology that transforms ancient motifs into a universal visual language without oversimplifying cultural significance.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Type of Research: Cultural visual translation and brand communication
Objectives: To explore how prehistoric, non-verbal cultural heritage such as Huashan rock art can be transformed into a visual language accessible to contemporary audiences.
Methodology: Image analysis, symbol deconstruction, and graphic experimentation were used to reorganize figures, rhythms, and spatial relations from the original rock art.
Tools: Graphic design software, visual analysis, and layout prototyping.
Participants: General public and non-specialist viewers.
Results: The study shows that reducing textual explanation while emphasizing visual rhythm lowers cultural interpretation barriers.
Insights & Impact: The project offers a transferable approach for visual communication of cultural heritage in modern contexts. - ᱯᱨᱮᱨᱚᱱᱟ
- The inspiration stems from the desire to bridge the temporal and cultural divide between contemporary audiences and the 2,000 years old Huashan Rock Art, a UNESCO World Heritage site. The project was motivated by the need to make ancient cultural heritage emotionally resonant and visually accessible to modern viewers, while preserving its authentic significance. The design draws inspiration from the ritual scenes and stacked stone compositions of the original rock art, reinterpreting them through a minimalist and systematic visual language.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project was developed between February 2025 and November 2025. Research and design were conducted at Zhejiang Sci-Tech University. The project is based on the Huashan Rock Art site in Chongzuo, Guangxi, China, and was produced as a visual communication proposal for the Huashan Rock Art Festival.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- This poster series translates the visual logic of Hua shan rock art into a contemporary graphic language. Viewers do not need prior historical knowledge; meaning emerges through observation. Symbols are enlarged, fragmented, and re-composed to guide the eye across the surface. Through contrast, repetition, and negative space, the posters simulate the act of discovering images on a cliff, turning viewing into a slow, participatory reading experience that strengthens cultural memory through visual engagement.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Team Leader: Xuguang Zhu
Team Leader: Chao Yang
Designer: Lin Shi
Designer: Linlong Qin
Designer: Yilin Wang
Designer: Ying Xu
Designer: Yaying Mao
Designer: Mengsheng Wang
Designer: Yichen Zhu
Designer: Yan Huang
Team Leader: Hongmei Wu - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Image #1: Creator Lin Shi, Vertical Poster of Huashan Rock Paintings, 2025.
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
