Hangzhou Re Der Design Co., Ltd. ᱨᱮᱱᱟᱜ Parzin Brand ᱵᱨᱟᱸᱰ ᱩᱯᱩᱨᱩᱢ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2026 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2026
Parzin Brand ᱵᱨᱟᱸᱰ ᱩᱯᱩᱨᱩᱢ
Hangzhou Re Der Design Co., Ltd. ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Shanghai Dimou Industrial Co., Ltd
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#176933 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Parzin Brand ᱵᱨᱟᱸᱰ ᱩᱯᱩᱨᱩᱢ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱯᱟᱨᱡᱤᱱ ᱵᱨᱟᱸᱰ ᱫᱚ ᱢᱤᱫ ᱪᱟᱹᱥᱢᱟ ᱵᱨᱟᱸᱰ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨᱟᱠᱟᱱ ᱧᱮᱞᱚᱜ ᱩᱯᱩᱨᱩᱢ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱞᱚᱜᱚ ᱫᱚ ᱜᱩᱞᱚᱭᱜᱮᱭᱟᱱ ᱪᱟᱹᱥᱢᱟ ᱟᱨ ᱮᱛᱚᱦᱚᱵ ᱟᱠᱷᱚᱨ P ᱠᱷᱚᱱ ᱯᱨᱮᱨᱚᱬᱟ ᱧᱟᱢ ᱠᱟᱛᱮ ᱵᱟᱨᱭᱟ ᱜᱩᱞᱚᱭ ᱜᱟᱰᱷᱚᱱ ᱪᱮᱛᱟᱱ ᱨᱮ ᱛᱮᱭᱟᱨᱟᱠᱟᱱᱟ᱾ ᱞᱮᱸᱜᱟ ᱥᱮᱫ ᱨᱮᱭᱟᱜ ᱜᱩᱞᱚᱭ ᱫᱚ ᱠᱟᱴᱤᱡ ᱰᱷᱮᱸᱠᱟᱭᱮᱱᱟ ᱚᱠᱟ ᱛᱮ ᱜᱚᱦᱤᱨ ᱧᱮᱞᱚᱜᱼᱟ, ᱟᱨ ᱡᱚᱡᱚᱢ ᱥᱮᱫ ᱨᱮᱭᱟᱜ ᱜᱩᱞᱚᱭ ᱫᱚ P ᱨᱮᱭᱟᱜ ᱵᱟᱸᱠᱟ ᱟᱠᱟᱨ ᱮ ᱛᱮᱭᱟᱨᱮᱫᱟ, ᱡᱟᱦᱟᱸ ᱛᱮ ᱢᱤᱫ ᱯᱮᱼᱰᱟᱭᱢᱮᱱᱥᱚᱱ ᱟᱥᱚᱨ ᱛᱮᱭᱟᱨᱚᱜᱼᱟ ᱚᱠᱟ ᱫᱚ ᱥᱟᱱᱜᱞᱟᱥ ᱟᱨ ᱚᱯᱴᱤᱠᱟᱞ ᱪᱟᱹᱥᱢᱟ ᱨᱮᱭᱟᱜ ᱞᱮᱸᱜᱟ ᱥᱮᱫ ᱠᱷᱚᱱ ᱧᱮᱞ ᱞᱮᱠᱟ ᱩᱭᱦᱟᱹᱨ ᱮᱢᱚᱜᱼᱟ᱾ ᱞᱚᱞᱚ ᱦᱟᱥᱟ ᱦᱮᱸᱫᱮᱛᱮ ᱨᱚᱝ ᱫᱚ ᱢᱩᱬᱩᱛ ᱨᱚᱝ ᱞᱮᱠᱟᱛᱮ ᱟᱨ ᱪᱟᱯᱟᱫ ᱥᱮᱴᱩᱨᱮᱥᱚᱱ ᱵᱤᱨ ᱦᱟᱹᱨᱤᱭᱟᱹᱲ ᱨᱚᱝ ᱫᱚ ᱩᱯᱩᱨᱩᱢᱟᱱ ᱨᱚᱝ ᱞᱮᱠᱟᱛᱮ ᱵᱮᱵᱷᱟᱨᱚᱜ ᱠᱟᱱᱟ᱾ ᱜᱩᱞᱚᱭ ᱟᱨ ᱰᱤᱢᱵᱟᱠᱟᱨ ᱟᱠᱟᱨ ᱠᱚ ᱫᱚ ᱞᱮᱡᱚᱨ ᱠᱷᱚᱫᱟᱭ, ᱦᱚᱴ ᱥᱴᱟᱢᱯᱤᱝ, ᱮᱢᱵᱚᱥᱤᱝ ᱟᱨ ᱮᱪᱤᱝ ᱦᱚᱛᱮᱛᱮ ᱡᱚᱛᱚ ᱴᱟᱪᱯᱚᱭᱮᱱᱴ ᱨᱮ ᱵᱮᱵᱷᱟᱨᱚᱜ ᱠᱟᱱᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Parzin Brand ᱵᱨᱟᱸᱰ ᱩᱯᱩᱨᱩᱢ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Parzin Brand ᱵᱨᱟᱸᱰ ᱩᱯᱩᱨᱩᱢ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The visual upgrade of Parzin brand celebrates the vitality of nature, adventurous outdoor spirit, and refined urban style. The logo draws on the form of sunglasses and optical frames. Built upon a circle and an oval, it strengthens brand recognition and establishes a visual system that can continuously evolve through graphic reconfiguration and 3D interpretation. A color scheme of warm earth gray and forest green conveys a fashion forward attitude and embodies the spirit of outdoor exploration.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Green Tote Bag, 19.5 x 22 x 7.8 cm
Kraft Paper Box, 59 x 20 cm - ᱴᱮᱜ ᱠᱚ
- Visual Design of Eyewear Brand, Sunglasses and Optical Glasses, Dual Circle Structure, Fashion Forward Attitude, Spirit of Outdoor Exploration, Evolving Visual System
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The signature circular and oval forms are carried through every touchpoint via refined craftsmanship techniques, reinforcing its commitment to quality and its distinct design identity. For example, the temples of the eyewear feature finely laser engraved logos, the packaging combines hot stamping and embossing to create a 3D graphic on paper, and the metal ear accessories use etching techniques to achieve delicate patterns.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The challenge is to establish an evolving dynamic visual system. Based on the dual circles, this simple yet dynamic logo meets different promotional and display needs. By adjusting size, shape, and opacity, it mimics the flicker of light and expresses the uplifting, energetic, and adventurous spirit of the brand. It also draws on the visual language of photography, evoking the zoom of a camera lens and changes in depth of field, in line with the fashion positioning of seeing the world.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- As Parzin advances its globalization and youth oriented strategy, its visual identity has become the embodiment of fashion insights, an adventurous outdoor spirit, and the philosophy of harmony with nature. This visual upgrade deeply interprets the spirit of vision and aspiration. Drawing on the combination of lenses, it uses circles to create an evolving dynamic visual system, continuing to extend the cultural presence of Parzin across the worlds of fashion, outdoor exploration and nature.
- ᱯᱨᱮᱨᱚᱱᱟ
- The logo is based on a dual circle structure inspired by the round glasses and the initial P of the brand. The left circle tilts slightly to add visual depth and the right circle forms the curve of the P. They produce a 3D effect reminiscent of a side view of sunglasses and optical glasses. The logo represents the external world and the inner world of wearers and embodies a visual philosophy of seeing and being seen, indicating that Parzin eyewear acts as a bridge between people and the world.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project was designed and developed in Hangzhou in March 2025 and was officially submitted for registration in June 2025. It will be officially launched on January 5, 2026.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The logo uses a dual circle structure to produce a 3D effect reminiscent of the side view of sunglasses and optical glasses, highlighting product attributes in an intuitive and fun way.
The project uses warm earth gray as the main tone, creating an understated and elegant impression. High saturation forest green acts as the signature hue of the brand to add touches of natural charm, vitality, and refinement, reinforcing the close connection between the brand and the adventurous outdoor spirit. - ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Qi Li, Yaru Lv, Guodong Jiang, Jingyi Chen
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
