Yisong Hu ᱨᱮᱱᱟᱜ Chuehfeng Hami Melon Wine ᱠᱟᱹᱴᱷᱤ ᱨᱟᱠᱟᱹ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2026 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱥᱳᱱᱟᱯᱮᱠᱮᱡᱤᱝ· 2026
Chuehfeng Hami Melon Wine ᱠᱟᱹᱴᱷᱤ ᱨᱟᱠᱟᱹ ᱯᱮᱠᱮᱡᱤᱝ
Yisong Hu ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Shijiazhuang Xianxing Brand Design Co., Ltd.
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#176705 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Chuehfeng Hami Melon Wine ᱠᱟᱹᱴᱷᱤ ᱨᱟᱠᱟᱹ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱪᱩᱮᱦᱯᱮᱝ ᱦᱟᱢᱤ ᱠᱷᱮᱡᱩᱨ ᱨᱟᱠᱟᱹ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱥᱤᱱᱡᱤᱭᱟᱝ ᱩᱭᱜᱩᱨ ᱟᱹᱡᱟᱹᱨᱤ ᱡᱟᱭᱜᱟ ᱨᱮᱱᱟᱜ ᱦᱟᱢᱤ ᱥᱚᱦᱚᱨ ᱨᱮᱱᱟᱜ ᱡᱟᱭᱜᱟᱜ ᱞᱟᱠᱪᱟᱨ ᱟᱨ ᱯᱩᱨᱟᱹ ᱡᱤᱱᱤᱥ ᱜᱚᱱ ᱨᱮᱭᱟᱜ ᱡᱚᱨ ᱟᱛᱮᱫ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱥᱤᱞᱠ ᱨᱚᱰ ᱨᱮᱱᱟᱜ ᱩᱛᱟᱹᱨ ᱩᱫᱩᱜᱟ᱄ ᱱᱩᱭ ᱫᱚ ᱡᱟᱭᱜᱟᱜ ᱡᱤᱱᱤᱥ ᱫᱚ ᱥᱤᱞᱠ ᱨᱚᱰ ᱞᱟᱠᱪᱟᱨ ᱨᱮᱱᱟᱜ ᱪᱤᱱᱦᱟᱹ ᱞᱮᱠᱟ ᱥᱤᱢᱟᱹ ᱨᱮᱭᱟᱜ ᱨᱟᱠᱟᱹ ᱨᱮ ᱵᱚᱫᱚᱞᱟᱠᱟᱱᱟ, ᱮᱠᱚ-ᱯᱨᱮᱱᱰᱞᱤ ᱡᱤᱱᱤᱥ ᱟᱨ ᱡᱚᱛᱚᱛᱮ ᱱᱟᱶᱟ ᱵᱚᱛᱚᱞ ᱠᱮᱯ ᱡᱟᱦᱟᱸ ᱫᱚ ᱟᱜᱟᱨᱵᱟᱛᱛᱤ ᱫᱷᱚᱨᱱᱤᱡ ᱞᱮᱠᱟᱛᱮ ᱦᱚᱸ ᱠᱟᱹᱢᱤ ᱠᱚ᱄ ᱥᱢᱟᱨᱴ ᱞᱮᱵᱮᱞᱤᱝ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱫᱚ ᱯᱩᱨᱟᱹᱱ ᱞᱟᱠᱪᱟᱨ ᱟᱨ ᱱᱟᱶᱟ ᱡᱩᱜ ᱨᱮᱱᱟᱜ ᱱᱟᱶᱟ ᱛᱮᱫᱟᱜ ᱢᱮᱥᱟᱭᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱡᱚᱨ ᱜᱚᱱ, ᱟᱭᱢᱟ ᱠᱟᱹᱢᱤ ᱦᱩᱭ ᱫᱟᱲᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱮᱢᱚᱜᱼᱟ᱄
ᱢᱟᱱᱟᱱ
A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Chuehfeng Hami Melon Wine ᱠᱟᱹᱴᱷᱤ ᱨᱟᱠᱟᱹ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Chuehfeng Hami Melon Wine ᱠᱟᱹᱴᱷᱤ ᱨᱟᱠᱟᱹ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- It transforms the local specialty into a "Frontier Wine" symbolizing Silk Road culture, using eco-friendly materials and an innovative bottle cap that doubles as an incense holder. Smart labeling technology merges tradition with modern innovation, delivering a high-quality, multifunctional packaging design.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- 170 mm x 170 mm x 50 mm
RFID smart tags
Asymmetrical box design
Distinctive bottle cap - ᱴᱮᱜ ᱠᱚ
- CHUEHFENG Hami melon wine, Yisong Hu
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Embedded RFID smart tags, powered by advanced sensing technology, let users scan with their phone or device to access a dedicated product page with details like product ID, price, manufacturer, and origin. This helps users dive into the Silk Road history, cultural meaning of the packaging design, and the product’s story. Blending digital and interactive features boosts transparency, enhances user experience, and strengthens product interactivity.
- ᱯᱨᱮᱨᱚᱱᱟ
- This packaging design draws inspiration from Silk Road culture and Hami City's regional characteristics. It features a unique opening mechanism with eco-friendly materials and a bottle cap that doubles as an incense holder. Smart RFID tags provide interactive user experiences and cultural insights. This innovative design blends tradition with technology, enhancing the cultural value of regional products while promoting sustainability and user engagement.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The distinctive bottle cap design gives the bottle a striking identity and memorability, drawing inspiration from the ceremonial crown worn by emperors in China’s Han Dynasty. It incorporates a “scroll” element, vividly capturing the cultural imagery of the Silk Road. Once opened, the cap can be repurposed as an incense holder, seamlessly blending into various home settings while combining aesthetics with functionality.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The unique asymmetrical box design, paired with a mechanism that slowly raises the wine bottle, breaks from traditional packaging with distinctive, highly recognizable style. The unboxing process feels ceremonial and surprising, creating a visually striking impression and enhancing the user’s emotional experience. The slow-rising mechanism minimizes impact during opening, reducing the risk of damage. As the box opens, the outer white casing, resembling the rising sun over the Tianshan Mountains, complements the bottle’s design, evoking the imagery of a desert sunset, seamlessly blending packaging with regional culture.
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Image #1: Yisong Hu
Image #2: Yisong Hu
Image #3: Yisong Hu
Image #4: Yisong Hu
Image #5: Yisong Hu
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
