Yerong Chen ᱨᱮᱱᱟᱜ Stolen Moments ᱫᱷᱩᱯ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2026 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2026
Stolen Moments ᱫᱷᱩᱯ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ
Yerong Chen ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Yerong Chen
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#174582 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Stolen Moments ᱫᱷᱩᱯ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱥᱴᱚᱞᱮᱱ ᱢᱚᱢᱮᱱᱴᱥ ᱫᱚ ᱛᱟᱲᱟᱢ ᱦᱤᱞᱚᱜ ᱨᱮᱭᱟᱜ ᱫᱷᱩᱯ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫᱴᱟᱹᱝ ᱯᱮᱠᱮᱡᱤᱝ ᱟᱨ ᱵᱨᱟᱸᱰ ᱩᱯᱩᱨᱩᱢ ᱵᱮᱵᱚᱥᱛᱟ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱞᱚᱜᱚᱱ ᱪᱟᱞᱟᱜ ᱠᱟᱱ ᱥᱟᱹᱜᱩᱱ ᱡᱤᱭᱚᱱ ᱨᱮ ᱢᱚᱱᱮᱛᱮ ᱛᱷᱤᱨ ᱚᱠᱛᱚ ᱟᱹᱜᱩᱭᱟᱭ ᱾ ᱥᱚᱝ ᱨᱟᱡᱽᱵᱚᱸᱥ ᱨᱮᱭᱟᱜ ᱯᱟᱶᱛᱟᱜ ᱥᱩᱛᱟᱹᱢ ᱠᱮᱞᱤᱜᱽᱨᱟᱯᱷᱤ ᱟᱨ ᱩᱰᱟᱹᱣᱜ ᱠᱟᱱ ᱫᱷᱩᱣᱟᱹᱱ ᱠᱷᱚᱱ ᱩᱭᱦᱟᱹᱨ ᱧᱟᱢ ᱞᱮᱱ ᱢᱤᱫᱴᱟᱹᱝ ᱞᱟᱦᱟᱜᱟᱭᱟᱜ ᱠᱟᱱ ᱧᱮᱞᱚᱜ ᱜᱟᱨ ᱫᱚ ᱩᱯᱩᱨᱩᱢ ᱨᱮᱭᱟᱜ ᱨᱤᱫᱷᱤᱢ ᱮ ᱤᱫᱤᱭᱟ ᱾ ᱯᱩᱱᱭᱟᱹ ᱡᱟᱹᱛᱤᱭᱟᱹᱨᱤ ᱥᱚᱦᱟᱜ ᱫᱚ ᱮᱭᱟᱭ, ᱜᱮᱞ ᱯᱩᱱ ᱟᱨ ᱢᱤᱫ ᱤᱥᱤ ᱢᱤᱫ ᱥᱮᱱᱴᱤᱢᱤᱴᱚᱨ ᱞᱮᱠᱟᱱ ᱯᱮᱭᱟ ᱡᱤᱞᱤᱧ ᱫᱷᱩᱯ ᱨᱮ ᱮᱢᱚᱜ ᱠᱟᱱᱟ, ᱡᱮᱢᱚᱱ ᱛᱷᱤᱨ ᱛᱟᱦᱮᱸᱱ ᱞᱟᱹᱜᱤᱫ ᱧᱟᱢᱚᱜ ᱚᱠᱛᱚ ᱞᱮᱠᱟᱛᱮ ᱡᱤᱞᱤᱧ ᱵᱟᱪᱷᱟᱣ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ ᱾ ᱵᱟᱠᱥᱟ ᱠᱚ ᱫᱚ ᱵᱟᱝ ᱞᱮᱯᱟᱜ ᱮᱯᱷᱮᱥᱥᱤ ᱯᱨᱚᱢᱟᱬᱤᱛ ᱠᱟᱜᱚᱡᱽ ᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ, ᱚᱯᱷᱥᱮᱴ ᱪᱷᱟᱯᱟ ᱟᱨ ᱴᱷᱤᱠ ᱛᱮ ᱰᱟᱭ ᱠᱟᱴ ᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Stolen Moments ᱫᱷᱩᱯ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Stolen Moments ᱫᱷᱩᱯ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Stolen Moments is a seasonal incense packaging and brand identity system designed to introduce intentional pauses into fast-paced modern life. Drawing inspiration from Song Dynasty floating-thread calligraphy and drifting incense smoke, the design employs a continuous visual line to convey rhythm and stillness. With four seasonal scents and varied incense lengths, it blends minimalist aesthetics with Eastern symbolism to create a meditative brand experience.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- The incense series comes in three lengths: 7 cm, 14 cm, and 21 cm. The corresponding box dimensions are 90 mm high by 40 mm wide, 160 mm high by 55 mm wide, and 230 mm high by 70 mm wide respectively. Packaging is made from uncoated FSC certified paper, with inner trays designed to hold incense sticks. Line art precision was tested across formats to ensure consistent visual reproduction.
- ᱴᱮᱜ ᱠᱚ
- Incense Design, Visual Identity, Eastern Aesthetics, Minimal Packaging, Sensory Experience, Meditation Product, Line Art, Cultural Branding, Slow Living, Seasonal Ritual
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The design was developed using vector-based illustration and typographic refinement, inspired by Song-style calligraphy. Packaging prototypes were created with FSC-certified uncoated paper using offset printing and die-cutting for precision. Line-based visual elements were engineered to ensure consistent reproduction across multiple media and scales, from incense boxes to brand collateral.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The main challenge was visualizing intangible concepts like time, breath, and stillness. Translating incense smoke into a coherent visual system required balancing cultural symbolism and minimalism. Another difficulty was ensuring line precision across print materials while using sustainable paper. It was also challenging to evoke emotional resonance without literal storytelling or user imagery.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- This project is based on qualitative design research exploring how modern individuals perceive and manage time. The goal was to create a product that introduces calm into daily routines. Methods included user interviews, mood mapping, and incense ritual analysis. Data were collected from 15 participants aged 20 to 35. Findings revealed a strong need for structured mental pauses. The result is a system that translates time and mood into tactile, visual, and olfactory form.
- ᱯᱨᱮᱨᱚᱱᱟ
- The inspiration for Stolen Moments stems from Eastern philosophy of Qi and the floating thread calligraphy of the Song Dynasty. In an era of constant pressure, people are gradually losing the ability to pause. Incense, which connects time, space, and scent, offered a medium for intervention. I translated drifting smoke into a continuous visual line, creating a system where stillness can be seen, touched, and felt in daily life.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project was developed as part of the “Commercial Design” course at Beijing Jiaotong University. It started in October 2024 and was completed in December 2024 in Beijing, China.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Users select an incense length based on the time they wish to pause. Shorter sticks are used for brief moments, while longer ones are suitable for extended meditation. Lighting the incense initiates a sensory experience of sight, scent, and stillness. The curved line on the package echoes the shape of drifting smoke, reinforcing the rhythm of time. This interaction invites mindfulness and helps users reclaim quiet pockets in a busy day.
ᱥᱯᱚᱱᱥᱚᱨᱰ
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