ᱵᱤᱥᱚᱭ ᱨᱮ ᱪᱟᱞᱟᱜ ᱢᱮ
Gamze Binici ᱨᱮᱱᱟᱜ Mags Skin Primary Function: ᱜᱟᱸᱫᱷᱚ ᱮᱴᱟᱜ ᱵᱽᱨᱟᱱᱰ

Gamze Binici ᱨᱮᱱᱟᱜ Mags Skin Primary Function: ᱜᱟᱸᱫᱷᱚ ᱮᱴᱟᱜ ᱵᱽᱨᱟᱱᱰ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2026 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾


ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2026

Mags Skin Primary Function: ᱜᱟᱸᱫᱷᱚ ᱮᱴᱟᱜ ᱵᱽᱨᱟᱱᱰ

Gamze Binici ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: Gamze Binici

ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ

#174274 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Mags Skin Primary Function: ᱜᱟᱸᱫᱷᱚ ᱮᱴᱟᱜ ᱵᱽᱨᱟᱱᱰ ᱵᱟᱵᱚᱛ ᱛᱮ

Book Text: ᱢᱮᱜᱥ ᱥᱠᱤᱱ ᱫᱚ ᱢᱤᱫ ᱵᱽᱨᱟᱱᱰ ᱯᱟᱹᱲᱦᱟᱹᱣ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ ᱯᱨᱚᱡᱮᱠᱴ ᱠᱟᱹᱢᱤ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱢᱤᱫ ᱱᱮᱪᱟᱨᱟᱞ ᱜᱟᱸᱫᱷᱚ ᱮᱴᱟᱜ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱠᱷᱟᱥ ᱠᱟᱛᱮ ᱨᱮᱭᱟᱜ ᱦᱚᱲᱢᱚ ᱪᱟᱢ ᱞᱟᱹᱜᱤᱫ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱵᱽᱨᱟᱱᱰ ᱫᱚ ᱢᱮᱜᱱᱮᱥᱤᱭᱟᱢ ᱨᱮᱭᱟᱜ ᱢᱩᱞ ᱵᱩᱱᱤᱭᱟᱫ ᱞᱮᱠᱟᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱢᱤᱫ ᱜᱚᱞ, ᱟᱴᱚᱢ ᱠᱷᱚᱱ ᱟᱹᱰᱤ ᱟᱹᱰᱤ ᱪᱤᱱᱦᱟᱹ ᱛᱮ ᱪᱤᱱᱦᱟᱹᱣ ᱟᱠᱟᱱᱟ ᱾ ᱢᱤᱫ ᱵᱟᱨ ᱛᱷᱟᱠ ᱨᱮᱭᱟᱜ ᱵᱟᱠᱥᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱵᱽᱨᱟᱱᱰ ᱨᱮᱭᱟᱜ ᱩᱯᱥᱤᱛᱤ ᱠᱷᱚᱱ ᱵᱤᱥᱛᱟᱨ ᱡᱤᱱᱤᱥ ᱵᱤᱵᱨᱚᱬ ᱟᱞᱜᱟ ᱟᱠᱟᱫᱼᱟ, ᱡᱟᱦᱟᱸ ᱵᱮᱵᱷᱟᱨᱤᱡ ᱠᱚᱣᱟᱜ ᱢᱤᱫ ᱥᱟᱯᱷᱟ, ᱵᱷᱚᱨᱥᱟ ᱛᱮ ᱡᱟᱦᱟᱸ ᱟᱱᱵᱚᱠᱥᱤᱝ ᱟᱱᱩᱵᱷᱚᱵ ᱫᱟᱨᱟᱭ ᱛᱮ ᱪᱟᱞᱟᱣ ᱠᱚᱣᱟ ᱾ ᱥᱯᱨᱮ ᱵᱚᱛᱚᱞ ᱫᱚ ᱱᱚᱶᱟ ᱛᱚᱨᱤᱠᱟ ᱢᱤᱫ ᱥᱟᱡᱟᱣ ᱟᱠᱟᱱ, ᱟᱨᱜᱚᱱᱚᱢᱤᱠ ᱨᱩᱯ ᱟᱨ ᱢᱤᱫ ᱴᱮᱠᱥᱪᱟᱨ ᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱟᱠᱚᱣᱟᱜ ᱯᱨᱤᱢᱤᱭᱟᱢ ᱟᱱᱩᱵᱷᱚᱵ ᱵᱟᱲᱛᱤ ᱮᱢ ᱮᱫᱟᱭ ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Mags Skin Primary Function: ᱜᱟᱸᱫᱷᱚ ᱮᱴᱟᱜ ᱵᱽᱨᱟᱱᱰ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Mags Skin Primary Function: ᱜᱟᱸᱫᱷᱚ ᱮᱴᱟᱜ ᱵᱽᱨᱟᱱᱰ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
A refined, minimalist brand identity and packaging system was created for Mags Skin, a company dedicated to delivering gentle, natural deodorant solutions for sensitive skin. The goal was to visually express the purity, efficacy and scientific grounding of the product while appealing to a wellness conscious audience.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
37 x 37 x 138 mm box dimension
ᱴᱮᱜ ᱠᱚ
skincare, deodorant, body care, packaging, brand identity, wellness, personal care
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
The packaging features a dual layer box construction, combining brand presence with functional storytelling. The outer navy case serves as the brand's first impression, conveying professionalism and confidence. Nestled inside the outer case, the white interior box carries detailed product information, usage benefits and a clear breakdown of the natural ingredients. The spray bottle carries the same minimalist branding, designed for both aesthetic appeal and ergonomic use. Its textured finish creates a premium, tactile experience.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
It was important that the design felt clean and modern, but also gentle and approachable for people with sensitive skin.
ᱜᱚᱵᱮᱥᱚᱱᱟ
Mags Skin is a brand focused on creating natural deodorant specifically formulated for people with sensitive skin. The research began by understanding the needs of this audience, individuals who often struggle with irritation caused by traditional deodorants and are actively seeking safer, more transparent alternatives. I reviewed existing natural deodorant brands, studied how they communicate their benefits, and identified visual trends within clean skincare.
ᱯᱨᱮᱨᱚᱱᱟ
The identity system centers around magnesium, the active ingredient of the deodorant, as both the scientific and symbolic heart of the brand. The circular atom inspired logo represents magnesium’s elemental power.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
The project development started in May 16, 2024. The production was completed in 2025, New York, USA.
ᱠᱟᱹᱢᱤ ᱦᱚᱨ
The separation of packaging layers mimics a clinical unboxing experience, building user trust while enhancing clarity. Through thoughtful structure, symbol driven design, and a consistent material palette, the brand captures attention while supporting a lifestyle of minimalism, wellness, and confidence.
ᱯᱮᱴᱮᱱᱴ ᱠᱚ
Copyrights belong to Gamze Binici.
ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
Gamze Binici

ᱥᱯᱚᱱᱥᱚᱨᱰ

Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ

ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾

ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱢᱟᱨᱟᱝ ᱪᱤᱱᱦᱟᱹ ᱦᱟᱛᱟᱣ ᱞᱟᱹᱠᱛᱤᱭᱟᱜᱼᱟ

A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱫᱚ ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱞᱟᱜᱤᱫ ᱢᱤᱫ ᱟᱱᱛᱚᱨᱡᱟᱛᱤᱭ, ᱡᱩᱨᱤ ᱵᱤᱪᱟᱨ ᱠᱟᱱ ᱢᱟᱱ ᱠᱟᱱᱟ᱾ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱨᱮ ᱵᱷᱟᱜ ᱞᱮ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ ᱞᱟᱜᱤᱫ ᱡᱚᱜᱽᱭᱟᱛᱟ ᱨᱮᱱᱟᱜ ᱪᱤᱱᱦᱟᱹ, ᱱᱟᱢ, ᱢᱟᱱ ᱟᱨ ᱯᱨᱪᱟᱨ ᱧᱟᱢ ᱞᱟᱜᱤᱫ᱾ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱞᱟᱜᱤᱫ ᱱᱚᱢᱤᱱᱮᱴ ᱠᱟᱛᱮ ᱢᱟᱱ ᱟᱠᱟᱱ A' ᱰᱤᱡᱟᱭᱱ ᱯᱩᱨᱟᱥᱠᱟᱨ ᱞᱟᱜᱤᱫ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱢᱮ᱾

ᱱᱚᱢᱤᱱᱮᱴ