Wen Liu ᱨᱮᱱᱟᱜ Chateau Loulan ᱣᱟᱤᱱ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2026 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱯᱮᱠᱮᱡᱤᱝ· 2026
Chateau Loulan ᱣᱟᱤᱱ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ
Wen Liu ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Shenzhen Oracle Creative Design Co.,Ltd.
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#173417 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Chateau Loulan ᱣᱟᱤᱱ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱪᱟᱛᱮᱭᱩ ᱞᱩᱞᱟᱱ ᱫᱚ ᱪᱤᱱ ᱨᱮ ᱛᱮᱭᱟᱨᱚᱜ ᱠᱟᱱ ᱠᱚᱢ ᱟᱞᱠᱚᱦᱚᱞ ᱟᱨ ᱟᱫᱷᱟ-ᱦᱮᱰᱮᱢ ᱯᱩᱸᱰ ᱣᱟᱤᱱ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱤᱱ ᱠᱟᱱᱟ᱾ ᱞᱮᱵᱮᱞ ᱫᱚ ᱢᱮᱰ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱨᱮ ᱠᱟᱴᱤᱡ ᱠᱟᱴᱤᱡ ᱡᱟᱭᱜᱟ ᱨᱮ ᱨᱚᱝ ᱟᱨ ᱯᱷᱨᱚᱥᱴᱮᱰ ᱯᱷᱤᱱᱤᱥ ᱢᱮᱱᱟᱜᱼᱟ, ᱟᱨ ᱚᱱᱟ ᱨᱮ ᱞᱩᱞᱟᱱ ᱥᱩᱸᱫᱚᱨ ᱢᱮᱱᱛᱮ ᱧᱩᱛᱩᱢᱟᱱ ᱠᱟᱦᱱᱤ ᱨᱮᱭᱟᱜ ᱦᱚᱲ ᱩᱫᱩᱜ ᱟᱠᱟᱱᱟ᱾ ᱪᱤᱱ ᱨᱮᱭᱟᱜ ᱠᱮᱞᱤᱜᱨᱟᱯᱷᱤ ᱨᱮᱱᱟᱜ ᱯᱷᱞᱟᱭᱤᱝ ᱦᱣᱟᱭᱤᱴ ᱠᱟᱹᱢᱤᱦᱚᱨᱟ ᱠᱷᱚᱱ ᱯᱨᱮᱨᱚᱱᱟ ᱦᱟᱛᱟᱣ ᱠᱟᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱚᱯᱮᱱᱣᱟᱨᱠ ᱫᱚ ᱢᱤᱫ ᱟᱫᱷᱟ-ᱧᱮᱞᱚᱜ ᱡᱟᱱᱟᱞᱟ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱫᱟ, ᱡᱟᱦᱟᱸ ᱛᱮ ᱵᱷᱤᱛᱨᱤ ᱨᱮᱱᱟᱜ ᱣᱟᱤᱱ ᱨᱮᱭᱟᱜ ᱨᱚᱝ ᱧᱮᱞᱚᱜᱼᱟ᱾ ᱵᱚᱛᱚᱞ ᱞᱟᱛᱟᱨ ᱥᱮᱫ ᱨᱮᱱᱟᱜ ᱠᱮᱞᱤᱜᱨᱟᱯᱷᱤ ᱜᱟᱨ ᱠᱚ ᱫᱚ ᱣᱟᱤᱱᱟᱨᱤ ᱨᱮᱱᱟᱜ ᱵᱟᱞᱤ ᱴᱟᱸᱰᱤ ᱠᱚ ᱩᱭᱦᱟᱹᱨ ᱚᱪᱚᱭᱟ᱾ ᱵᱚᱛᱚᱞ ᱨᱮᱱᱟᱜ ᱢᱟᱯ ᱫᱚ ᱗᱖ ᱜᱩᱱᱟᱱ ᱗᱖ ᱜᱩᱱᱟᱱ ᱓᱐᱐ ᱢᱤᱞᱤᱢᱤᱴᱚᱨ ᱠᱟᱱᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Chateau Loulan ᱣᱟᱤᱱ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Chateau Loulan ᱣᱟᱤᱱ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- This low-alcohol semi-sweet white wine from China's Chateau Loulan artfully blends the legend of the "Loulan Beauty" with the "flying white" technique of Chinese calligraphy. Its label features an openwork design inspired by this art form, creating a visual narrative that reveals the wine's hue and evokes the winery's storied past on the Silk Road, thereby enhancing its brand distinction and market position.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- 76mmx76mmx300mm
- ᱴᱮᱜ ᱠᱚ
- Packaging Design, Chinese Wine, Wine Packaging Design, Low-Alcohol Wine
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The design masterfully employs metal's properties through partial coloring and a frosted finish to depict the Loulan Beauty. Fixed to the glass bottle, the metal label forms a semi-transparent window that hints at the semi-sweet white wine within and tells the unique story of Chateau Loulan. This approach offers users both aesthetic appeal and emotional resonance, elevating the overall experience and perceived value.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Consumer awareness of Chinese wines remains underdeveloped. It is essential to conduct an in-depth exploration of Chateau Loulan's brand culture and winemaking heritage, supported by systematic competitor analysis. This approach will help guide consumers to authentically experience the distinctive charm of its semi-sweet white wine, thereby reshaping their perception of Chinese wine and broadening their understanding.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- As consumer discernment grows in China's wine market, semi-sweet white wines have emerged as a favorite among young women. Answering this trend, the winery has created a distinctive offering by weaving the story of its homeland—the vast desert and the legendary "Loulan Beauty"—into the very design of its wine. This unique identity has successfully elevated brand recognition and secured its status as a choice beverage for a new generation.
- ᱯᱨᱮᱨᱚᱱᱟ
- Inspired by the unique brand culture of Chateau Loulan, this design fuses the legendary "Loulan Beauty" with powerful calligraphic strokes at the bottle base, bringing the Silk Road legend to life. The "flying white" openwork reveals both the wine and the spirit of Loulan. It's more than wine—it's art, heritage, and nature's gift in one.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- August - December 2024, Shenzhen, China
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The "Loulan Beauty" plaque masterfully employs metal with partial coloring and a frosted finish for a distinct aesthetic, while the "flying white" calligraphy on the bottle base evokes the winery's desert landscape. This design engages consumers visually and tactilely, connecting them to the brand's heritage. By communicating Chateau Loulan's unique story, it delivers a dual experience of beauty and emotional resonance, elevating both user experience and brand value.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Creative Direction: Wen Liu
Design Execution: Weijun Liu
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
