Zhejiang Firstdot ᱨᱮᱱᱟᱜ Sui Li ᱪᱤᱱ ᱵᱟᱭᱡᱩ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2025 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2025
Sui Li ᱪᱤᱱ ᱵᱟᱭᱡᱩ ᱯᱮᱠᱮᱡᱤᱝ
Zhejiang Firstdot ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Anhui Golden Seed Winery Co., Ltd.
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#172275 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Sui Li ᱪᱤᱱ ᱵᱟᱭᱡᱩ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱥᱩᱭ ᱞᱤ ᱫᱚ ᱪᱤᱱ ᱵᱟᱭᱡᱩ (ᱢᱚᱫᱽ) ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫᱴᱟᱹᱝ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ᱾ ᱵᱚᱛᱚᱞ ᱫᱚ ᱦᱟᱭ ᱵᱚᱨᱚᱥᱤᱞᱤᱠᱮᱴ ᱠᱟᱸᱪ ᱛᱮ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟ, ᱚᱱᱟ ᱫᱚ ᱥᱟᱯᱷᱟ ᱧᱮᱞᱚᱜ ᱟᱨ ᱠᱚᱨᱚᱡᱚᱱ ᱠᱷᱚᱱ ᱨᱩᱠᱷᱤᱭᱟᱹ ᱞᱟᱹᱜᱤᱫ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ, ᱡᱮᱢᱚᱱ ᱢᱚᱫᱽ ᱨᱮᱭᱟᱜ ᱨᱚᱝ ᱧᱮᱞᱚᱜ ᱛᱟᱦᱮᱸᱱᱟ᱾ ᱥᱚᱱᱟ ᱨᱚᱝ ᱨᱮᱭᱟᱜ ᱡᱟᱝ (ᱥᱤᱰ) ᱞᱮᱠᱟᱱ ᱞᱮᱵᱮᱞ ᱫᱚ ᱢᱮᱴᱟᱞᱤᱠ ᱴᱨᱟᱱᱥᱯᱷᱟᱨ ᱪᱷᱟᱯᱟ ᱛᱮ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱛᱮ ᱯᱮ ᱢᱟᱛᱨᱟ (ᱛᱷᱨᱤ ᱰᱟᱭᱢᱮᱱᱥᱚᱱᱟᱞ) ᱞᱮᱠᱟ ᱧᱮᱞᱚᱜᱼᱟ᱾ ᱵᱚᱛᱚᱞ ᱪᱮᱛᱟᱱ ᱨᱮ ᱡᱟᱝ ᱨᱮᱭᱟᱜ ᱱᱟᱲᱤ ᱞᱮᱠᱟᱱ ᱴᱮᱠᱥᱪᱚᱨ ᱛᱟᱦᱮᱸᱱ ᱛᱮ ᱡᱚᱴᱮᱫ ᱨᱮ ᱟᱹᱰᱤ ᱱᱟᱯᱟᱭ ᱟᱹᱭᱠᱟᱹᱣᱚᱜᱼᱟ᱾ ᱜᱤᱯᱷᱴ ᱵᱟᱠᱚᱥ ᱨᱮ ᱨᱩᱯᱟᱹ ᱨᱚᱝ ᱠᱟᱨᱰᱥᱴᱚᱠ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ, ᱚᱱᱟ ᱪᱮᱛᱟᱱ ᱨᱮ ᱥᱠᱨᱤᱱ ᱪᱷᱟᱯᱟ ᱛᱮ ᱯᱩᱸᱰ ᱜᱟᱰᱟ ᱨᱮᱭᱟᱜ ᱨᱮᱠᱷᱟ ᱠᱚ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱟᱨ ᱭᱩᱵᱷᱤ ᱯᱨᱚᱥᱮᱥᱤᱝ ᱛᱮ ᱟᱨᱦᱚᱸ ᱥᱟᱯᱷᱟ ᱟᱠᱟᱱᱟ᱾ ᱥᱚᱱᱟ, ᱦᱮᱸᱫᱮ ᱟᱨ ᱯᱩᱸᱰ ᱨᱚᱝ ᱛᱮ ᱢᱤᱫᱴᱟᱹᱝ ᱯᱷᱟᱨᱪᱟ ᱵᱷᱮᱜᱟᱨ ᱧᱮᱞᱚᱜᱼᱟ᱾ ᱡᱟᱝ ᱨᱮᱭᱟᱜ ᱪᱤᱛᱟᱹᱨ ᱫᱚ ᱦᱟᱨᱟ ᱵᱩᱨᱩ ᱟᱨ ᱱᱮ ᱢᱚᱫᱽ ᱨᱮᱭᱟᱜ ᱯᱨᱟᱠᱨᱤᱛᱤᱠ ᱡᱟᱱᱟᱢ ᱡᱟᱭᱜᱟ ᱮ ᱩᱫᱩᱜᱼᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Sui Li ᱪᱤᱱ ᱵᱟᱭᱡᱩ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Sui Li ᱪᱤᱱ ᱵᱟᱭᱡᱩ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Sui Li means a gift of nature, connecting humanity with the natural world, the past with the present. Each sip invites appreciation of natural beauty and the power of time. The packaging centers around the imagery of seeds, blending natural elements, Eastern philosophy, and modern design. The bottle features a texture resembling seed veins and a seed shaped label, visually narrating the cycle of life. Gold, black, and white contrast starkly on the bottle, creating a memorable brand identity.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- 85*85*176
- ᱴᱮᱜ ᱠᱚ
- Chinese Baijiu Packaging, New Chinese Aesthetics, Seed Imagery, Geography and Culture, Bold Color Contrast
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The bottle is crafted from high borosilicate glass, chosen for exceptional clarity and corrosion resistance to perfectly display the hue and quality of the liquor.
The golden seed label combines metallic transfer printing with specialized techniques, presenting a more three dimensional and vivid effect.
For the gift box, silver cardstock forms the base, while screen printed white river contours is further enhanced with UV processing for detail precision and refinement. - ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- To create an emotional bond between the brand and consumers, the packaging visually narrates a life journey of the seed from beginning to full growth. The gold seed shaped label bears Chinese characters of Sui Li, meaning the gift of nature. This is complemented by the seed vein texture on the bottle, symbolizing the continuum of life and the maturation of premium liquor. The color combinations and river contours on the box amplify the natural essence and geographic distinction of the brand.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The rise of new Chinese aesthetics reflects current market trends, where designs blending natural elements, Eastern philosophy and contemporary techniques resonate deeply with consumers. The geographic distinction of the golden brewing zone at latitude 33 degrees north creates a competitive edge for the brand. Building on these insights, the design centers around the imagery of seeds. Every packaging element communicates the brands dedication to nature, craftsmanship, and cultural value.
- ᱯᱨᱮᱨᱚᱱᱟ
- The design is inspired by Eastern natural philosophies and the vitality embodied in seeds. As the origin of life, seeds represent nurturing, growth, and infinite potential, much like the transformation process from raw materials to premium Chinese Baijiu. Other key visual elements include the golden brewing region at latitude 33 degrees north with its unique natural advantages, and the rivers representing the flow and continuation of life.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The design and development of this project started in Anhui, China, in December 2024. It is scheduled to be launched in China, in December 2025.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The packaging design prioritizes user experience. The seed vein texture on the bottle surface and metallic gold seed label enhance overall visual appeal while bringing tangible natural charm to consumers with tactile interaction.
Product information is presented with clear visual hierarchy, enabling immediate understanding of key attributes. - ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Qiaoling Xu
Xueyu Xie
Shuyu Qiao
Xudong Wang
Weiwei Lou
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
