ᱵᱤᱥᱚᱭ ᱨᱮ ᱪᱟᱞᱟᱜ ᱢᱮ
PepsiCo Design and Innovation ᱨᱮᱱᱟᱜ Doritos Fiera Preta 2024 ᱡᱚᱢᱟᱜ ᱡᱤᱱᱤᱥ ᱯᱮᱠᱮᱡᱤᱝ

PepsiCo Design and Innovation ᱨᱮᱱᱟᱜ Doritos Fiera Preta 2024 ᱡᱚᱢᱟᱜ ᱡᱤᱱᱤᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2025 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾


ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2025

Doritos Fiera Preta 2024 ᱡᱚᱢᱟᱜ ᱡᱤᱱᱤᱥ ᱯᱮᱠᱮᱡᱤᱝ

PepsiCo Design and Innovation ᱞᱮᱠᱟᱛᱮ

ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

51,413

ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ

#169601 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Doritos Fiera Preta 2024 ᱡᱚᱢᱟᱜ ᱡᱤᱱᱤᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ

ᱰᱚᱨᱤᱴᱚᱥ ᱯᱷᱤᱭᱮᱨᱟ ᱯᱨᱮᱛᱟ ᱒᱐᱒᱔ ᱫᱚ ᱢᱤᱫ ᱥᱤᱢᱟᱹᱱᱟᱜ ᱮᱰᱤᱥᱚᱱ ᱡᱚᱢᱟᱜ ᱡᱤᱱᱤᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱥᱤᱨᱤᱡ ᱠᱟᱱᱟ ᱚᱠᱟ ᱫᱚ ᱯᱷᱮᱭᱨᱟ ᱯᱨᱮᱛᱟ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱚᱱᱟ ᱫᱚ ᱞᱟᱴᱤᱱ ᱟᱢᱮᱨᱤᱠᱟ ᱨᱮᱱᱟᱜ ᱠᱟᱹᱞᱮ ᱦᱚᱲ ᱞᱟᱠᱪᱟᱨ ᱨᱮᱱᱟᱜ ᱥᱟᱱᱟᱢ ᱠᱷᱚᱱ ᱢᱟᱨᱟᱝ ᱮᱱᱮᱡ ᱠᱟᱱᱟ᱾ ᱯᱷᱮᱭᱨᱟ ᱯᱨᱮᱛᱟ ᱫᱚ ᱑᱖ ᱥᱮᱨᱢᱟ ᱢᱟᱲᱟᱝ ᱢᱤᱫ ᱯᱤᱲᱤ ᱞᱮᱠᱟᱛᱮ ᱮᱦᱚᱵ ᱞᱮᱱᱟ ᱟᱨ ᱢᱤᱫ ᱯᱮ ᱢᱟᱦᱟᱸ ᱨᱮᱱᱟᱜ ᱯᱚᱨᱚᱵ ᱞᱮᱠᱟᱛᱮ ᱦᱟᱨᱟ ᱮᱱᱟ ᱡᱟᱦᱟᱸ ᱨᱮ ᱡᱤᱱᱤᱥ ᱟᱨ ᱪᱤᱱᱦᱟᱹ ᱞᱮᱠᱟᱱ ᱡᱤᱱᱤᱥᱠᱚ ᱦᱟᱴᱟᱣ ᱚᱪᱚᱭᱟ, ᱨᱮᱦᱮᱫᱠᱚ ᱨᱮᱵᱮᱱ ᱫᱚᱦᱚᱭᱟ ᱟᱨ ᱥᱮᱬᱟᱭ ᱫᱚ ᱢᱤᱫ ᱯᱤᱲᱤ ᱠᱷᱚᱱ ᱮᱴᱟᱜ ᱯᱤᱲᱤ ᱴᱷᱮᱱ ᱮᱢᱚᱜ ᱠᱟᱱᱟ᱾ ᱯᱮᱠᱮᱡᱤᱝ ᱨᱮᱱᱟᱜ ᱟᱨᱴᱣᱟᱨᱠ ᱫᱚ ᱯᱨᱮᱛᱟ ᱠᱚᱢᱤᱠᱥ ᱨᱮᱱ ᱯᱮᱭᱟ ᱠᱟᱹᱢᱤᱦᱚᱨᱟ ᱠᱚ ᱛᱮᱭᱟᱨ ᱞᱮᱫᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱯᱷᱮᱭᱨᱟ ᱯᱨᱮᱛᱟ ᱥᱚᱸᱥᱛᱷᱟ ᱨᱮᱱᱟᱜ ᱢᱤᱫ ᱠᱟᱹᱢᱤᱦᱚᱨᱟ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱴᱚᱴᱷᱟ ᱨᱮᱱ ᱠᱟᱹᱞᱮ ᱦᱚᱲ ᱠᱟᱹᱢᱤᱦᱚᱨᱟ ᱠᱚ ᱜᱚᱸᱲᱚᱸ ᱠᱚᱭᱟ᱾ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮᱱᱟᱜ ᱚᱠᱛᱚ ᱫᱚ ᱚᱱᱠᱟᱱ ᱟᱲᱟᱝ ᱠᱚ ᱞᱟᱴᱩ ᱩᱛᱱᱟᱹᱣ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱟᱭᱢᱟ ᱫᱷᱟᱣ ᱵᱟᱝ ᱟᱸᱡᱚᱢᱚᱜᱼᱟ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Doritos Fiera Preta 2024 ᱡᱚᱢᱟᱜ ᱡᱤᱱᱤᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Doritos Fiera Preta 2024 ᱡᱚᱢᱟᱜ ᱡᱤᱱᱤᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
Feira Preta is the biggest event of Black culture in Latin America. From its start 16 years ago as a fair, the event grew into a three-day festival, a celebratory space where material and symbolic goods are exchanged, where roots are preserved and knowledge is transferred from one generation to the next.
ᱯᱨᱮᱨᱚᱱᱟ
As part of our global diversity and inclusion platform, Doritos wanted to help amplify the voices that often go unheard, ensuring bold voices are given the opportunity to create positive change. To honor this vision, we selected three artists who are also members of Preta Comics, an initiative from the Feira Preta Institute that promotes local Black artists.

ᱥᱯᱚᱱᱥᱚᱨᱰ

Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ

ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾

ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱢᱟᱨᱟᱝ ᱪᱤᱱᱦᱟᱹ ᱦᱟᱛᱟᱣ ᱞᱟᱹᱠᱛᱤᱭᱟᱜᱼᱟ

A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱫᱚ ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱞᱟᱜᱤᱫ ᱢᱤᱫ ᱟᱱᱛᱚᱨᱡᱟᱛᱤᱭ, ᱡᱩᱨᱤ ᱵᱤᱪᱟᱨ ᱠᱟᱱ ᱢᱟᱱ ᱠᱟᱱᱟ᱾ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱨᱮ ᱵᱷᱟᱜ ᱞᱮ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ ᱞᱟᱜᱤᱫ ᱡᱚᱜᱽᱭᱟᱛᱟ ᱨᱮᱱᱟᱜ ᱪᱤᱱᱦᱟᱹ, ᱱᱟᱢ, ᱢᱟᱱ ᱟᱨ ᱯᱨᱪᱟᱨ ᱧᱟᱢ ᱞᱟᱜᱤᱫ᱾ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱞᱟᱜᱤᱫ ᱱᱚᱢᱤᱱᱮᱴ ᱠᱟᱛᱮ ᱢᱟᱱ ᱟᱠᱟᱱ A' ᱰᱤᱡᱟᱭᱱ ᱯᱩᱨᱟᱥᱠᱟᱨ ᱞᱟᱜᱤᱫ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱢᱮ᱾

ᱱᱚᱢᱤᱱᱮᱴ