ᱵᱤᱥᱚᱭ ᱨᱮ ᱪᱟᱞᱟᱜ ᱢᱮ
PepsiCo Design and Innovation ᱨᱮᱱᱟᱜ Mountain Dew Hard Dew 2024 ᱟᱨᱠᱷᱤ ᱧᱩᱛᱟᱹᱠ ᱯᱮᱠᱮᱡᱤᱝ

PepsiCo Design and Innovation ᱨᱮᱱᱟᱜ Mountain Dew Hard Dew 2024 ᱟᱨᱠᱷᱤ ᱧᱩᱛᱟᱹᱠ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2025 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾


ᱥᱳᱱᱟᱯᱮᱠᱮᱡᱤᱝ· 2025

Mountain Dew Hard Dew 2024 ᱟᱨᱠᱷᱤ ᱧᱩᱛᱟᱹᱠ ᱯᱮᱠᱮᱡᱤᱝ

PepsiCo Design and Innovation ᱞᱮᱠᱟᱛᱮ

ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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#169156 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

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ᱰᱤᱡᱟᱭᱤᱱ

Mountain Dew Hard Dew 2024 ᱟᱨᱠᱷᱤ ᱧᱩᱛᱟᱹᱠ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ

ᱦᱟᱨᱰ ᱰᱭᱩ ᱒᱐᱒᱔ ᱫᱚ ᱦᱟᱲᱟᱢ ᱦᱚᱲ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱛᱟᱭᱚᱢ ᱧᱩ ᱫᱟᱲᱮᱭᱟᱜ ᱟᱨᱠᱷᱤ ᱧᱩᱛᱟᱹᱠ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱢᱟᱩᱱᱴᱮᱱ ᱰᱭᱩ ᱵᱨᱟᱸᱰ ᱨᱮᱭᱟᱜ ᱮᱱᱚᱨᱡᱤ ᱫᱚ ᱦᱟᱲᱟᱢ ᱦᱚᱲ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱨᱚᱠᱚᱢ ᱛᱮ ᱯᱟᱥᱱᱟᱣ ᱮᱫᱟᱭ᱾ ᱭᱩᱱᱟᱭᱤᱴᱮᱰ ᱮᱥᱴᱮᱴᱥ ᱨᱮᱭᱟᱜ ᱵᱷᱚᱨᱥᱚᱱ ᱫᱚ ᱵᱟᱭᱠᱚᱨ ᱴᱟᱴᱩ ᱟᱨᱴ ᱠᱷᱚᱱ ᱦᱚᱨᱧᱟᱣ ᱟᱹᱜᱩ ᱟᱠᱟᱫᱟ᱾ ᱮᱥᱤᱭᱟ-ᱯᱮᱥᱤᱯᱷᱤᱠ ᱨᱮᱭᱟᱜ ᱵᱷᱚᱨᱥᱚᱱ ᱫᱚ ᱚᱱᱟ ᱜᱮ ᱵᱤᱪᱟᱹᱨ ᱫᱚ ᱢᱤᱫ ᱰᱨᱟᱜᱚᱱ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱫᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱴᱟᱴᱩ ᱨᱮᱭᱟᱜ ᱮᱴᱟᱜ ᱢᱤᱫ ᱥᱟᱫᱷᱟᱨᱚᱱ ᱵᱤᱥᱚᱭ ᱠᱟᱱᱟ᱾ ᱰᱨᱟᱜᱚᱱ ᱫᱚ ᱢᱟᱨᱥᱟᱞ ᱞᱤᱞ ᱟᱨ ᱡᱷᱟᱞᱢᱟᱞᱟᱣ ᱦᱟᱹᱨᱤᱭᱟᱹᱲ ᱨᱚᱝ ᱛᱮ ᱩᱫᱩᱜ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱛᱮ ᱰᱤᱵᱟ ᱨᱮ ᱢᱤᱫ ᱥᱟᱦᱚᱥᱤ ᱟᱨ ᱡᱤᱭᱚᱱᱟᱭ ᱪᱟᱨᱤᱛᱨᱚ ᱮᱢᱚᱜ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱨᱮᱭᱟᱜ ᱩᱫᱮᱥ ᱫᱚ ᱦᱟᱲᱟᱢ ᱧᱩ ᱦᱚᱲ ᱠᱚ ᱴᱷᱮᱱ ᱢᱤᱫ ᱩᱨᱩᱢ ᱵᱨᱟᱸᱰ ᱨᱮᱭᱟᱜ ᱢᱚᱱᱚᱵᱷᱟᱵ ᱩᱫᱩᱜ ᱠᱟᱱᱟ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Mountain Dew Hard Dew 2024 ᱟᱨᱠᱷᱤ ᱧᱩᱛᱟᱹᱠ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Mountain Dew Hard Dew 2024 ᱟᱨᱠᱷᱤ ᱧᱩᱛᱟᱹᱠ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
The Mountain Dew faithful around the world like to live it up every day and every night. For passionate Dew drinkers with a taste for fun, we redefined the meaning of “Do the Dew” by giving adults the chance to say hard yes to HARD DEW.
ᱯᱨᱮᱨᱚᱱᱟ
Channeling the iconic MTN DEW energy, we set our sights on a new adult-oriented avatar that could extend the attitude to HARD DEW. The lively U.S. design took inspiration from biker tattoos — a jumping-off point for the Asia-Pacific design, which landed on another popular tattoo design: dragons. In bright blue and glimmering green, the fierce, fantastical creature helped add some fire to the new ready-to-drink alcoholic beverage.

ᱥᱯᱚᱱᱥᱚᱨᱰ

Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ

ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾

ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱢᱟᱨᱟᱝ ᱪᱤᱱᱦᱟᱹ ᱦᱟᱛᱟᱣ ᱞᱟᱹᱠᱛᱤᱭᱟᱜᱼᱟ

A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱫᱚ ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱞᱟᱜᱤᱫ ᱢᱤᱫ ᱟᱱᱛᱚᱨᱡᱟᱛᱤᱭ, ᱡᱩᱨᱤ ᱵᱤᱪᱟᱨ ᱠᱟᱱ ᱢᱟᱱ ᱠᱟᱱᱟ᱾ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱨᱮ ᱵᱷᱟᱜ ᱞᱮ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ ᱞᱟᱜᱤᱫ ᱡᱚᱜᱽᱭᱟᱛᱟ ᱨᱮᱱᱟᱜ ᱪᱤᱱᱦᱟᱹ, ᱱᱟᱢ, ᱢᱟᱱ ᱟᱨ ᱯᱨᱪᱟᱨ ᱧᱟᱢ ᱞᱟᱜᱤᱫ᱾ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱞᱟᱜᱤᱫ ᱱᱚᱢᱤᱱᱮᱴ ᱠᱟᱛᱮ ᱢᱟᱱ ᱟᱠᱟᱱ A' ᱰᱤᱡᱟᱭᱱ ᱯᱩᱨᱟᱥᱠᱟᱨ ᱞᱟᱜᱤᱫ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱢᱮ᱾

ᱱᱚᱢᱤᱱᱮᱴ