E2W Studio ᱨᱮᱱᱟᱜ Threegun ᱵᱮᱝᱜᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2025 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2025
Threegun ᱵᱮᱝᱜᱟ ᱰᱤᱡᱟᱭᱤᱱ
E2W Studio ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: E2W Studio
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#167210 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Threegun ᱵᱮᱝᱜᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱛᱷᱨᱤᱜᱚᱱ ᱛᱷᱟᱯᱚᱱ ᱠᱷᱚᱱ, ᱪᱤᱱ ᱫᱤᱥᱚᱢ ᱨᱮᱭᱟᱜ ᱢᱟᱨᱮ ᱪᱟᱹᱞᱤ ᱥᱟᱶ ᱡᱚᱯᱚᱲᱟᱣ ᱟᱠᱟᱱ ᱟᱨᱟᱜ ᱨᱚᱝ ᱫᱚ ᱟᱡᱟᱜ ᱧᱮᱞ ᱪᱤᱱᱦᱟᱹ ᱨᱮᱭᱟᱜ ᱢᱩᱬᱩᱛ ᱚᱝᱥᱚ ᱞᱮᱠᱟᱛᱮ ᱪᱮᱛᱟᱱ ᱞᱮᱠᱟᱛᱮ ᱵᱮᱵᱷᱟᱨ ᱟᱹᱜᱩᱭᱮᱫ ᱠᱟᱱᱟ᱾ ᱟᱨᱟᱜ ᱨᱚᱝ ᱫᱚ ᱵᱨᱟᱸᱰ ᱨᱮᱭᱟᱜ ᱧᱮᱞ ᱥᱤᱥᱴᱚᱢ ᱨᱮ ᱫᱚᱦᱚ ᱫᱚᱦᱚ ᱞᱟᱹᱠᱛᱤᱜ ᱡᱟᱹᱨᱩᱲ ᱥᱚᱢᱯᱚᱛᱤ ᱠᱷᱚᱱ ᱢᱤᱫᱴᱟᱝ ᱢᱟᱱᱟᱣ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ᱾ ᱵᱮᱝᱜᱟ ᱨᱮ ᱜᱨᱤᱰ ᱥᱤᱥᱴᱚᱢ ᱨᱮᱭᱟᱜ ᱥᱤᱥᱴᱚᱢᱮᱴᱤᱠ ᱵᱮᱵᱷᱟᱨ ᱫᱚ ᱞᱮᱟᱣᱴ ᱮ ᱢᱤᱫᱴᱟᱝ ᱠᱟᱫᱟ᱾ ᱯᱮᱠᱮᱡᱽ ᱵᱮᱠᱜᱨᱟᱩᱸᱰ ᱞᱟᱹᱜᱤᱫ, ᱰᱤᱡᱟᱭᱤᱱᱚᱨ ᱫᱚ ᱛᱷᱨᱤ (ᱯᱮ) ᱟᱹᱲᱟᱹ ᱫᱚ ᱱᱟᱣᱟ ᱥᱮᱨᱢᱟ ᱞᱮᱠᱟᱛᱮ ᱯᱮᱴᱚᱨᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮ ᱢᱮᱥᱟ ᱟᱠᱟᱫᱼᱟᱭ᱾ ᱱᱚᱶᱟ ᱢᱚᱴᱤᱯᱷ ᱫᱚ ᱛᱷᱨᱤᱜᱚᱱ ᱞᱟᱹᱜᱤᱫ ᱢᱩᱬᱩᱛ ᱧᱮᱞ ᱥᱚᱢᱯᱚᱛᱤ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱩᱱᱠᱩᱣᱟᱜ ᱛᱟᱭᱚᱢ ᱛᱮᱭᱟᱜ ᱧᱮᱞ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮ ᱢᱩᱬᱩᱛ ᱮᱱᱮᱢ ᱮ ᱮᱢᱟᱹᱜᱩᱭᱮᱫ ᱠᱟᱱᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Threegun ᱵᱮᱝᱜᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Threegun ᱵᱮᱝᱜᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- As a Chinese underwear brand established in 1937, Threegun has various products. Consequently, the most challenging aspect of this project lies in distinguishing and unifying these products. Instead of utilizing patterns and icons, designer have opted for the use of Chinese characters. The selected font is Kaiti, which has a strong sense of humanism and aligns perfectly with Threegun's humanistic culture.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Width 58mm x Depth 134mm x Height 255mm
- ᱴᱮᱜ ᱠᱚ
- Humanity, Classic elegance, Modern oriental aesthetics, Warmth, Brand identity
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- In terms of appearance, we have extracted the specifications and names of the products into Chinese characters as the core identification elements of the symbol. The condensed Chinese characters enable consumers to establish recognition of products and make it easier for them to remember the brand.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- It is difficult to see any direct relationship between design and cost in this project, but the sorting and classification system hidden behind the scenes is the key to reducing costs. THREEGUN has developed a wide range of products over 80 years of brand history, with many different specifications under each product line. The design system that clarifies these product lines and specifications is the key to significant cost savings behind the scenes.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- In the Chinese market, especially in the underwear category, using Chinese characters as brand identity and functional identity is the first of its kind, especially when we have cleverly integrated them into a cohesive visual language, which is an area that other brands have yet to venture into.
- ᱯᱨᱮᱨᱚᱱᱟ
- As a time-honored brand in China, Threegun selected Chinese characters to convey warm and humanistic feelings. As a national brand, using Chinese characters is a better way to communicate with consumers and to form brand recognition.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project was completed in 2024.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- More importantly, it helps the brand review systematically, enabling them to plan their product lines and strategic planning more effectively.
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Floating Stop
ᱥᱯᱚᱱᱥᱚᱨᱰ
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
