Eluan Araujo ᱨᱮᱱᱟᱜ Rebrand Next ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱵᱽᱨᱮᱱᱰᱤᱝ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2026 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2026
Rebrand Next ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱵᱽᱨᱮᱱᱰᱤᱝ
Eluan Araujo ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Ash Studio
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#167125 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Rebrand Next ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱵᱽᱨᱮᱱᱰᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱱᱚᱶᱟ ᱯᱨᱚᱡᱮᱠᱴ ᱫᱳ ᱢᱤᱫ ᱱᱮᱞ ᱯᱟᱹᱪᱷᱟᱹᱣ ᱵᱮᱵᱚᱥᱛᱟ ᱩᱫᱩᱜᱼᱟ ᱡᱟᱦᱟᱸ ᱫᱳ ᱢᱤᱫ ᱮᱠᱮᱱ ᱟᱹᱰᱤ ᱡᱟᱭᱜᱟ ᱨᱮ ᱮᱴᱟᱜ ᱮᱴᱟᱜ ᱡᱟᱱᱟᱢ ᱠᱚ ᱛᱟᱞᱟᱨᱮ ᱢᱤᱫᱛᱮ ᱛᱟᱦᱮᱸᱱ ᱟᱨ ᱞᱟᱦᱟ ᱪᱟᱞᱟᱣ ᱩᱫᱩᱜ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱯᱨᱚᱯᱚᱡᱟᱞ ᱫᱳ ᱢᱤᱫ ᱯᱟᱨᱥᱟᱞ ᱟᱨ ᱢᱚᱰᱩᱞᱟᱨ ᱡᱳᱢᱮᱴᱨᱤᱠ ᱜᱟᱶᱛᱟ ᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱳ ᱱᱮᱞ ᱢᱤᱫᱠᱟᱛᱟ ᱫᱚᱦᱚᱠᱟᱛᱮ ᱞᱟᱪᱠᱟᱨ ᱵᱮᱵᱷᱟᱨ ᱮᱢ ᱮᱢᱟ ᱾ ᱱᱚᱶᱟ ᱪᱤᱱᱦᱟᱹ ᱫᱳ ᱡᱟᱦᱟᱸ ᱥᱟᱫᱷᱟᱨᱚᱬ ᱟᱨ ᱪᱤᱱᱦᱟᱹ ᱠᱚ ᱜᱷᱟᱹᱨᱤᱡ ᱛᱟᱞᱟ ᱡᱚᱲᱟᱣ ᱠᱟᱛᱮᱫ ᱟ ᱡᱟᱦᱟᱸ ᱫᱳ ᱮᱴᱟᱜ ᱮᱴᱟᱜ ᱯᱷᱚᱨᱢᱟᱴ ᱟᱨ ᱞᱚᱠᱚ ᱠᱚ ᱛᱟᱞᱟ ᱨᱮ ᱵᱚᱫᱚᱞ ᱵᱚᱫᱚᱞ ᱦᱚᱸᱭᱩᱜ ᱟ ᱾ ᱮᱱᱟᱝ ᱫᱳ ᱢᱤᱫ ᱴᱷᱤᱠ ᱟᱨ ᱠᱟᱹᱢᱤ ᱦᱚᱨᱟ ᱪᱤᱱᱦᱟᱹ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱳ ᱮᱱ ᱡᱟᱭᱜᱟ ᱞᱟᱹᱜᱤᱫ ᱴᱷᱤᱠ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱛᱮ ᱱᱤᱛᱚᱜᱟᱜ ᱩᱫᱩᱜ ᱟᱨ ᱯᱩᱨᱟᱹᱱ ᱛᱟᱞᱟ ᱨᱮ ᱥᱚᱢᱛᱩᱞ ᱞᱟᱹᱠᱛᱤᱭᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Rebrand Next ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱵᱽᱨᱮᱱᱰᱤᱝ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Rebrand Next ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱵᱽᱨᱮᱱᱰᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The project presents a visual identity system that translates continuity direction and belonging through a unique symbolic solution. The integration of the letters N and X creates a modular sign representing collective movement and generational evolution. The system allows adaptations without compromising visual consistency making the identity flexible contemporary and enduring across multiple contexts.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- The identity was developed as a modular vector based system built on a rational geometric structure and principles of harmonic proportion. The elements maintain clarity and recognition across different scales and media. The system includes responsive variations grid specifications color standards typographic hierarchy and guidelines for digital print event and signage applications.
- ᱴᱮᱜ ᱠᱚ
- branding, graphic design, visual identity, rebranding, youth, contemporary, modular system, symbol, logo, institutional
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The development involved hand drawn sketches geometric studies and progressive digital refinement. Multiple monogram configurations were tested before defining the final structure. Vector construction ensures precision scalability and consistent reproduction. The system replaces a previously generic symbol with a proprietary identity designed for long term visual longevity.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The primary challenge was balancing the expectations of three distinct audiences teenagers shaped by post 2010 digital culture young adults influenced by early 2000s references and leadership grounded in traditional values. The identity needed to feel contemporary without alienating institutional expectations. This required a restrained yet expressive visual language resulting in a system that achieved cross generational acceptance and reinforced cultural relevance.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Research type qualitative and comparative. The objective was to understand generational visual perception. Methodology included cultural analysis visual benchmarking and symbolic mapping. Data was collected through literature review visual audits and group observation. The result was a modular system with improved cohesion relevance and communication sustainability.
- ᱯᱨᱮᱨᱚᱱᱟ
- This project emerged from the need to create a visual identity capable of representing two distinct generations within a shared institutional purpose. The inspiration came from observing how teenagers and young adults relate to symbols identity and belonging. The goal was to build a visual language that respects cultural and behavioral differences while reinforcing unity and collective continuity.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project was developed between March and April 2024 in Curitiba, Brazil.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The visual system operates in a clear and intuitive way enabling immediate recognition and consistent use. Its structure allows subdivisions for different groups age ranges and activities while maintaining visual unity. Audiences interact through simple visual cues while leadership benefits from easy application and cohesive communication.
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
